Prof. Lanre Olaolu Amodu

Covenant University, Nigeria

E-mail: [email protected]

Qualifications

2012 Ph.D., Public Relations, Advertising, and Applied Communication, Covenant University, Nigeria

2006 M.Sc., Covenant University, Nigeria

2001 B.A., University of Ilorin, Nigeria

Publications (Selected)

1. Aluko, A. G. A., Oyesomi, K., Amodu, L., Adesina, E., & Omole, F. (2024). The Impact of Online Information Seeking Behaviour and Quality Healthcare of Women During Pregnancy.
2. Babajide, A., Osabuohien, E., Tunji-Olayeni, P., Falola, H., Amodu, L., Olokoyo, F., ... & Ehikioya, B. (2023). Financial literacy, financial capabilities, and sustainable business model practice among small business owners in Nigeria. Journal of Sustainable Finance & Investment, 13(4), 1670-1692.
3. Adeyeye, B., Amodu, L., Odiboh, O., Adesina, E., Yartey, D., & Ben-Enukora, C. (2022). Content analysis of select agricultural radio programs in indigenous languages in North-Central Nigeria. Indigenous Language for Development Communication in the Global South, 229.
4. Omojola, O., Ayeni, O., Oladosun, M., Amodu, L., & Adejumo, G. (2021). Telecom Outcasts? Exploring Women Airtime Hawking and Mobile Telephony in Southwest Nigeria. African Journal of Business & Economic Research.
5. Adesina, E., Oyero, O., Amodu, L., Amoo, E., Oyesomi, K., Adeyeye, B., & Yartey, D. (2021). Health belief model and behavioural practice of urban poor towards COVID-19 in Nigeria. Heliyon, 7(9).
6. Adeyeye, B., Amodu, L., Odiboh, O., Oyesomi, K., Adesina, E., & Yartey, D. (2021). Agricultural radio programmes in indigenous languages and agricultural productivity in North-Central Nigeria. Sustainability, 13(7), 3929.
7. Yartey, D., Omojola, O., Amodu, L., Ndubueze, N., Adeyeye, B., & Adesina, E. (2021). Personal data collection and usage for mobile marketing. Customer awareness and perception. WSEAS Transactions on Business and Economics, 18, 42-50.
8. Aririguzoh, S., Amodu, L., Sobowale, I., Ekanem, T., & Omidiora, O. (2021). Achieving sustainable e-health with information and communication technologies in Nigerian rural communities. Cogent Social Sciences, 7(1), 1887433.
9. Babajide, A. A., Lawal, A. I., Amodu, L. O., Ewetan, O. O., Esowe, S. L., & Okafor, T. C. (2020). Financial institutions concentration and financial inclusion penetration in Nigeria: A comparative analysis. Journal of Contemporary African Studies, 38(4), 610-626.
10. Babajide, A. A., Lawal, A. I., Amodu, L. O., Asaleye, A. J., Ewetan, O. O., Olokoyo, F. O., & Matthew, O. A. (2020). Challenges of accountability in Nigeria: The role of deposit money bank. Journal of money laundering control, 23(2), 477-492.
11. Adesina, E., Oyero, O., Okorie, N., Amodu, L., Adeyeye, B., Omole, F., & Yartey, D. (2020). Assessment of health communication practice on hepatitis B in Southwest Nigeria. Cogent Social Sciences, 6(1), 1777814.
12. Odiegwu-Enwerem, C., Oso, L., & Amodu, L. (2020). News sourcing, positioning and thematic focus: examining newspaper portrayal of herdsmen-farmers conflict in Nigeria. Media Watch, 11(2), 281-295.
13. Adeyeye, B., Amodu, L., Oscar, O., Omojola, O., Adesina, E., & Ben-Enukora, C. A. (2020). A SWOT analysis of indigenous language use in agricultural radio programming in Nigeria. In Emerging Trends in Indigenous Language Media, Communication, Gender, and Health (pp. 188-209). IGI Global.
14. Amodu, L., Odiboh, O., Usaini, S., Yartey, D., & Ekanem, T. (2019). Data on security implications of the adoption of Internet of Things by public relations professionals. Data in brief, 27, 104663.
15. Nelson, O., Amodu, L., Jegede, A., Adesina, E., & Martins, O. (2019). Global media, digital journalism and the question of terrorism: an empirical inquest on ISIS. Media Watch, 10(2), 212-224.
16. Adesina, E., Oyero, O., Okorie, N., Omojola, O., Amodu, L., & Adeyeye, B. (2018, November). Health management strategies for hepatitis care practices: An interplay of communication structures and social marketing theory. In Proceedings of the 32nd International Business Information Management Association Conference (pp. 7305-7309).
17. Usaini, S., Nelson, O., Bamgboye, O., Amodu, L., Afolabi, F., & Evaristus, A. (2018). Internet, social media and computer-mediated relationship among engineering undergraduate students. International Journal of Civil Engineering and Technology, 9(13), 1651-1657.
18. Odiboh, O., & Amodu, L. (2018). Opinions as colors: A visual analysis technique for modest focus group transcripts. The Qualitative Report, 23(8), 2019-2035.

Profile Details

WoS ResearcherID: DUX-5790-2022

https://orcid.org/0000-0003-2586-8589

https://www.linkedin.com/in/lanre-olaolu-amodu-959b3a17/

https://covenantuniversity.edu.ng/about-us/overview/principal-officers

https://scholar.google.com/citations?user=RxdQ8gcAAAAJ&hl=en

https://www.researchgate.net/profile/Lanre-Amodu