Bahçeşehir University, Turkey

Publications (Selected)

1. Arghashi, V., Gunalay, Y., & Yolbulan Okan, E. (2026). Global pandemic, social media, and fake news: FoMO, need for connectivity and compulsive buying. Journal of Marketing Theory and Practice, 34(3), 673–691.
2. Arghashi, V., & Gunalay, Y. (2026). Exploring the metaverse: What drives millennials and Gen Z to embrace virtual worlds? Journal of Islamic Marketing, 17(1), 1–36.
3. Dursun, E., & Gunalay, Y. (2026). The role of blockchain in food supply chains: Enhancing traceability. In Emerging Technologies in Supply Chains: Towards Digital Transformation (pp. 169–201).
4. Dursun, E., Ulker, Y., & Gunalay, Y. (2023). Blockchain's potential for waste management in textile industry. Management of Environmental Quality: An International Journal, 34(4), 1174–1197.
5. Arghashi, V., Gunalay, Y., & Gunalay, E. (2023). Active participation in social media during the global pandemic; Individuals' psychological needs, fake news sharing and compulsive buying behaviors.
6. Gunalay, Y., & Yeomans, J. S. (2020). An innovative modelling and decision-support approach for evaluating urban transshipment problems using electrical trucks. International Journal of Smart Vehicles and Smart Transportation (IJSVST), 3.
7. Gunalay, Y., & Yeomans, J. S. (2020). An algorithm for computing solutions to the range limited routing problem using electrical trucks. WSEAS Transactions on Computers, 19(7), 47–53.
8. Pal, R., Kumar, V., & Agarwal, T. K., et al. (2019). Blockchain-based traceability for fashion apparel supply chains.
9. Gunalay, G., & Yeomans, J. S. (2019). Multicriteria generation of alternatives for engineering optimization problems using population-based metaheuristics: A computational test. WSEAS Transactions on Computers, 18(31), 239–247.
10. Küçük, B., Aksoy, L., & Tanyaş, M., et al. (2014). Elektirik Dağıtım Şebekesi Afet Planlaması İlkeleri. Maltepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Ekonomik.
11. Yeomans, J. S., & Gunalay, Y. (2013). Generating alternatives using simulation-optimization combined with niching operators to address unmodelled objectives in a waste management facility expansion planning case. International Journal of Operations Research and Information Systems (IJORIS.
12. Günalay, Y., Aksoy, L., & Küçük, B. (2013). Electric Vehicle Selection Problem in City Logistics.
13. Tanyaş, M., Günalay, Y., & Aksoy, L., et al. (2013). İstanbul İli Afet Lojistik Planı Klavazu. Lojistik Derneği-LODER.
14. Tanyaş, M., Günalay, Y., & Aksoy, L., et al. (2013). İstanbul ilinde olası deprem sonrası lojistik yönetimi üzerine bir çalışma.
15. Tanyaş, M., Günalay, Y., & Aksoy, L., et al. (2013). İstanbul ili afet lojistik planı kılavuzu. Lojistik Derneği.
16. Tanyaş, M., Günalay, Y., & Aksoy, L., et al. (2013). İstanbul İli Afet Lojistik Planı Kılavuzu. İstanbul: Lojistik Derneği Yayınları, 481–487.
17. Tanyaş, M., Günalay, Y., & Aksoy, L., et al. (2013). Afet lojistik yönetiminde Rize iline yönelik yeni model önerisi. Bildiriler Kitabı 256.

Profile Details
https://research.bau.edu.tr/en/persons/yavuz-g%C3%BCnalay-12/
https://scholar.google.com/citations?user=SEfSjvwAAAAJ&hl=en
https://www.researchgate.net/profile/Yavuz-Gunalay

WOS ResearchID: AAE-8228-2019