Service Marketing Strategy - Articles - Scientific Research Publishing

Marketing Capability Development in Micro Manufacturing Enterprises (Articles)

Guven Gurkan Inan, Aysegul Eda Kop

American Journal of Industrial and Business Management Vol.8 No.1, January 8, 2018

DOI: 10.4236/ajibm.2018.81001 7,926 Downloads 10,746 Views Citations
Omani Consumer’s Ethnocentrism and Demand for Locally Produced Products (Articles)

Msafiri Daudi Mbaga, Lamya Salim Khamis Al Abri, Shekar Bose, Houcine Boughanmi

American Journal of Industrial and Business Management Vol.8 No.6, June 11, 2018

DOI: 10.4236/ajibm.2018.86097 1,200 Downloads 4,784 Views Citations
Marketing and Business Analysis in the Era of Big Data (Articles)

Yiying Hu

American Journal of Industrial and Business Management Vol.8 No.7, July 25, 2018

DOI: 10.4236/ajibm.2018.87117 3,345 Downloads 8,472 Views Citations
Application of Entrepreneurial Marketing in Micro, Small and Medium Enterprise in Dhaulagiri, Nepal (Articles)

Shrijan Gyanwali, Chanchai Bunchapattanasakda

Open Journal of Business and Management Vol.7 No.2, April 8, 2019

DOI: 10.4236/ojbm.2019.72047 2,313 Downloads 4,878 Views Citations
Research on Mobile Marketing Strategy Based on SICAS Model—A Case Study of Yili Group (Articles)

Liwen Huang

American Journal of Industrial and Business Management Vol.9 No.4, April 28, 2019

DOI: 10.4236/ajibm.2019.94073 2,358 Downloads 9,277 Views Citations
Exploring the Utility of Word of Mouth Advertisement in Improving Product Sales: The Case of Selected Companies in the Kumasi Metropolis of Ghana (Articles)

Maud Schall, Patrick Lebene Adonoo, Seth Christopher Yaw Appiah

Advances in Applied Sociology Vol.9 No.6, June 27, 2019

DOI: 10.4236/aasoci.2019.96018 1,066 Downloads 3,609 Views Citations
Cause-Related Marketing and Its Impact on Buying Intention (Articles)

Vibhas Amawate, Madhurima Deb, Mohit Manchanda

Theoretical Economics Letters Vol.9 No.6, August 30, 2019

DOI: 10.4236/tel.2019.96135 974 Downloads 3,178 Views Citations
Developed Skills of Marketing Students through Direct Selling in Nueva Ecija (Articles)

Kim Edward S. Santos

Open Access Library Journal Vol.7 No.2, February 12, 2020

DOI: 10.4236/oalib.1106111 1,128 Downloads 4,567 Views Citations
Research on Marketing Strategy of Huawei Mobile Phone in European Market (Articles)

Romans Dmitrijevs

Open Journal of Business and Management Vol.8 No.3, May 12, 2020

DOI: 10.4236/ojbm.2020.83073 25,405 Downloads 58,533 Views Citations
Banking Strategies and Customer Loyalty Case of Tunisian Banks (Articles)

Chiraz Rouissi

Open Journal of Business and Management Vol.9 No.2, March 31, 2021

DOI: 10.4236/ojbm.2021.92047 770 Downloads 2,637 Views Citations
The Effect of Blue Ocean on Business Entrepreneurship through Niche Marketing as a Mediating Variable (Applied Study on Zalat for Leather Products Co.) (Articles)

Hossam Atef Abdel-Dayem, Mohamed Abdel Salam Ragheb, Mohamed Abdel-Azzim, Fahd Abdel-Azziz Hamaida, Alaa Abdel-Wahed Abdel-Bary

Open Access Library Journal Vol.8 No.10, October 26, 2021

DOI: 10.4236/oalib.1108010 472 Downloads 4,370 Views Citations
Extent of Social Media Marketing Use by MSMEs in the Construction Industry in Harare. Case Study of CIFOZ and SMEA Members (Articles)

Moses Chundu, Patricia Chigombe, Tolbert Mucheri

American Journal of Industrial and Business Management Vol.12 No.7, July 18, 2022

DOI: 10.4236/ajibm.2022.127064 609 Downloads 2,882 Views Citations
Commercial Organizations’ Use of Social Marketing (Advertising) to Foster Sustainable Relations with Consumers through the COVID-19 Era (Articles)

Eiman M. Negm, Ahmed Ghazal

American Journal of Industrial and Business Management Vol.12 No.9, September 30, 2022

DOI: 10.4236/ajibm.2022.129079 900 Downloads 5,054 Views Citations
Small Ruminant Production and Marketing Practices in Harawa, Somali Region, Ethiopia (Articles)

Samatar Abshir Mahamed, Hawa Yusuf Ali

Open Journal of Animal Sciences Vol.13 No.2, April 23, 2023

DOI: 10.4236/ojas.2023.132018 383 Downloads 1,875 Views Citations
Countermeasures and Suggestions on the Innovation and Development of Enterprises Marketing Mode in China under the Background of E-Commerce (Articles)

Xiaoli Chen

Technology and Investment Vol.14 No.4, September 28, 2023

DOI: 10.4236/ti.2023.144014 276 Downloads 1,068 Views Citations
Exploring the Influence of Entrepreneurial Marketing on Business Performance: Based on Spontaneous Order (Articles)

Svend Hollensen, Serveh Saeidi

American Journal of Industrial and Business Management Vol.13 No.10, October 30, 2023

DOI: 10.4236/ajibm.2023.1310060 445 Downloads 2,905 Views Citations
This article belongs to the Special Issue on Industrial Management and Innovation
Building Successful Black-Owned Businesses: How Black Entrepreneurs and White Consumers Can Help Close the Racial Wealth Gap in America (Articles)

Hudson Josiah Stovall

Open Journal of Business and Management Vol.11 No.6, November 16, 2023

DOI: 10.4236/ojbm.2023.116169 258 Downloads 1,602 Views Citations
This article belongs to the Special Issue on Business Management and Marketing
Factors Influencing the Adoption of E-Marketing in the Tourism Industry by SMEs in Developing Countries Based on UTAUT Model (Articles)

Mark Chicha, Jackson Phiri

Open Journal of Business and Management Vol.12 No.1, January 30, 2024

DOI: 10.4236/ojbm.2024.121032 552 Downloads 2,793 Views Citations
Factors Affecting Green Purchase Behaviour and Future Marketing Strategy (Articles)

Guochuang Liang

American Journal of Industrial and Business Management Vol.14 No.2, February 27, 2024

DOI: 10.4236/ajibm.2024.142010 560 Downloads 2,641 Views Citations
How Does Sustainable Digital Marketing Affect Consumer Behavior? (Articles)

Lifang Yao

American Journal of Industrial and Business Management Vol.14 No.3, March 25, 2024

DOI: 10.4236/ajibm.2024.143013 1,159 Downloads 6,143 Views Citations

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