Marketing Mix - Articles - Scientific Research Publishing

Influence of Social Media on Consumer Behavior: Investigating How Social Media Platforms Shape Consumer Purchasing Decisions and Loyalty (Articles)

Simon Suwanzy Dzreke, Semefa Dzreke

Open Journal of Business and Management Vol.13 No.2, March 17, 2025

DOI: 10.4236/ojbm.2025.132061 2,978 Downloads 45,088 Views Citations
The Impact of Social Media Marketing Strategies on Consumer Purchase Intention in the Brewery Industry in Liberia (Articles)

Benetta S. Blessed Daye, Fenfen Zhao

Open Access Library Journal Vol.12 No.10, October 10, 2025

DOI: 10.4236/oalib.1114122 130 Downloads 1,329 Views Citations
Research on Optimization of Marketing Strategy of Pierre Cardin Cosmetic Company in Angola (Articles)

Fernandes Antonio Joao Nolatu

Open Access Library Journal Vol.12 No.11, November 24, 2025

DOI: 10.4236/oalib.1113911 72 Downloads 533 Views Citations
From Prediction to Personalisation: How Artificial Intelligence Is Transforming Marketing Strategies (Articles)

Benetta S. Blessed Daye, Fenfen Zhao

Open Access Library Journal Vol.13 No.4, April 27, 2026

DOI: 10.4236/oalib.1115231 31 Downloads 348 Views Citations
Comparative Analysis of PM10 Emission Rates from Controlled and Uncontrolled Cement Silos in Concrete Batching Facilities (Articles)

Ahmed El-Said Rady, Mokhtar S. Beheary, Mossad El-Metwally, Ashraf A. Zahran

Open Journal of Air Pollution Vol.12 No.2, June 30, 2023

DOI: 10.4236/ojap.2023.122004 416 Downloads 6,164 Views Citations
A New Model of Capital Structure Based on Portfolio Theory (Articles)

Said T. Ebied

American Journal of Industrial and Business Management Vol.15 No.8, August 27, 2025

DOI: 10.4236/ajibm.2025.158058 172 Downloads 1,214 Views Citations
This article belongs to the Special Issue on Economics and Business Research
A Strategic Thinking on Multi-Level Business Development in Wellness Foods (Articles)

Rich C. Lee

American Journal of Industrial and Business Management Vol.2 No.3, June 15, 2012

DOI: 10.4236/ajibm.2012.23013 8,015 Downloads 13,465 Views Citations
Cassava sector development in Cameroon: Production and marketing factors affecting price (Articles)

Elise Stephanie Meyo Mvodo, Dapeng Liang

Agricultural Sciences Vol.3 No.5, September 24, 2012

DOI: 10.4236/as.2012.35078 8,159 Downloads 15,663 Views Citations
Marketing Process Reengineering within a Romanian Software Company Focused on the Implementation of a Freelancing Strategy (Articles)

Adrian Micu, Alexandru Capatina, Angela Eliza Micu

iBusiness Vol.4 No.4, December 31, 2012

DOI: 10.4236/ib.2012.44043 5,566 Downloads 9,194 Views Citations
The Managerial Role of Pharmacist at Community Pharmacy Setting in Saudi Arabia (Articles)

Mohamed N. Al-Arifi

Pharmacology & Pharmacy Vol.4 No.1, January 23, 2013

DOI: 10.4236/pp.2013.41009 13,385 Downloads 20,845 Views Citations
Comparative Study of Functions Affecting the Behavioral Patterns of Tourists in Iran and America’s Tourism Marketing Plan Utilizing SWOT Model (Articles)

Issa Ebrahimzadeh, Monir Yari

Journal of Service Science and Management Vol.6 No.1, March 21, 2013

DOI: 10.4236/jssm.2013.61003 6,159 Downloads 9,911 Views Citations
Approach the Good, Withdraw from the Bad—A Review on Frontal Alpha Asymmetry Measures in Applied Psychological Research (Articles)

Benny B. Briesemeister, Sascha Tamm, Angela Heine, Arthur M. Jacobs

Psychology Vol.4 No.3A, March 28, 2013

DOI: 10.4236/psych.2013.43A039 9,684 Downloads 15,662 Views Citations
This article belongs to the Special Issue on Applied Psychology
More than Just a Game: The Power of Social Media on Super Bowl XLVI (Articles)

Fernanda Bruno dos Santos, Jonice Oliveira

Social Networking Vol.3 No.2, April 4, 2014

DOI: 10.4236/sn.2014.32018 9,410 Downloads 13,013 Views Citations
Structure and Performance of the Retail Outlets of Honey in the Kingdom of Saudi Arabia (Articles)

Ahmed A. Al-Ghamdi, Abdu Zulail, Nuru Adgaba

Food and Nutrition Sciences Vol.5 No.13, July 9, 2014

DOI: 10.4236/fns.2014.513127 4,943 Downloads 7,206 Views Citations
Factors That Affect Consumption Patterns and Market Demands for Honey in the Kingdom of Saudi Arabia (Articles)

Sobhy Ismaiel, Safar Al Kahtani, Nuru Adgaba, Ahmed A. Al-Ghamdi, Abdu Zulail

Food and Nutrition Sciences Vol.5 No.17, September 17, 2014

DOI: 10.4236/fns.2014.517186 8,406 Downloads 12,643 Views Citations
Efficacy of Facebook Fans: Can They Influence Perception of the Brand? (Articles)

Mike Behan

Open Journal of Business and Management Vol.2 No.4, September 18, 2014

DOI: 10.4236/ojbm.2014.24033 5,448 Downloads 8,373 Views Citations
A Study on the Work Well-Being of Personnel in Telecommunication Marketing as Well as Its Influencing Factors in China —Based on the Researches in the Guangzhou Branch of China Telecom (Articles)

Yuanqing Shen, Long Li

Technology and Investment Vol.6 No.1, February 5, 2015

DOI: 10.4236/ti.2015.61004 5,827 Downloads 6,885 Views Citations
Improving Competitive Advantage of Chinese Sports Brand through Brand Management (Articles)

Chuming Hu

Modern Economy Vol.6 No.4, April 17, 2015

DOI: 10.4236/me.2015.64045 6,958 Downloads 10,310 Views Citations
The Impact of the Green Supply Chain Management on Environmental-Based Marketing Performance (Articles)

Suleiman A. Al Khattab, As’ad H. Abu-Rumman, Ma’n Mustafa Massad

Journal of Service Science and Management Vol.8 No.4, August 14, 2015

DOI: 10.4236/jssm.2015.84059 7,223 Downloads 11,663 Views Citations
Analysis on Development Pattern and Marketing Strategy of Flower E-Commerce of Personalized Customization—A Case Study of the Beast (Articles)

Yimei Li, Ming Lei

Open Journal of Business and Management Vol.4 No.1, January 14, 2016

DOI: 10.4236/ojbm.2016.41007 6,537 Downloads 10,402 Views Citations

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