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Social Media in Science Marketing-Framework, Instruments, and Strategies. Cases from German Research Institutes
(Articles)
Oliver Mauroner
,
Dorit Fauck
Open Journal of Business and Management
Vol.2 No.3
, July 29, 2014
DOI:
10.4236/ojbm.2014.23030
4,959
Downloads
8,566
Views
Citations
Listing-Oriented Logistics Service Strategy: A New Choice for Large Transactional Online Shopping Websites
(Articles)
Dongli Miao
,
Jianjun Lu
,
Guangying Xie
Journal of Service Science and Management
Vol.10 No.1
, February 9, 2017
DOI:
10.4236/jssm.2017.101001
1,759
Downloads
3,034
Views
Citations
Does Environmental Innovation Produce License: A Customer-Based Brand Equity Perspective?
(Articles)
Qiong Yao
,
Heng Fang
American Journal of Industrial and Business Management
Vol.8 No.1
, January 19, 2018
DOI:
10.4236/ajibm.2018.81007
1,158
Downloads
2,482
Views
Citations
Research on the Marketing Strategy of New Energy Vehicles in SL Company
(Articles)
Jihua Zhang
,
Rong Wang
American Journal of Industrial and Business Management
Vol.9 No.2
, February 21, 2019
DOI:
10.4236/ajibm.2019.92020
3,712
Downloads
13,692
Views
Citations
Museum Public Services from the Cultural Tourism Perspective: A Comparative Study on Shanghai Museum and Hamburg Museum of History
(Articles)
Wenjie Shi
,
Yuhan Zhou
,
Xiaofei Rao
Open Access Library Journal
Vol.7 No.10
, October 20, 2020
DOI:
10.4236/oalib.1106801
549
Downloads
2,007
Views
Citations
Optimization of Marketing Strategy for “E-Commerce Live Streaming + Agricultural Products” in the New Media Era
(Articles)
Xinyu Huang
American Journal of Industrial and Business Management
Vol.13 No.10
, October 30, 2023
DOI:
10.4236/ajibm.2023.1310061
849
Downloads
3,982
Views
Citations
Research on Apple’s Social Media Marketing Strategies: Focus on the Improvement of the iPhone 15 Launch
(Articles)
Gomes Naurio Alfredo Jeremias
,
Lei Zhang
Open Access Library Journal
Vol.12 No.6
, June 27, 2025
DOI:
10.4236/oalib.1113641
247
Downloads
4,531
Views
Citations
Dissemination of User Generated Content without Being Caught by Spam Filters and Its Impact on the Consumer Journey in Terms of Content Strategies
(Articles)
Muhammed Salih Yiğit
American Journal of Industrial and Business Management
Vol.15 No.7
, July 11, 2025
DOI:
10.4236/ajibm.2025.157044
179
Downloads
960
Views
Citations
A Linear Regression Approach for Determining Option Pricing for Currency-Rate Diffusion Model with Dependent Stochastic Volatility, Stochastic Interest Rate, and Return Processes
(Articles)
Raj Jagannathan
Journal of Mathematical Finance
Vol.8 No.1
, February 28, 2018
DOI:
10.4236/jmf.2018.81013
1,216
Downloads
3,121
Views
Citations
A General Framework of Optimal Investment
(Articles)
Liangliang Zhang
Journal of Mathematical Finance
Vol.9 No.3
, August 27, 2019
DOI:
10.4236/jmf.2019.93028
1,263
Downloads
3,260
Views
Citations
Derivatives Pricing via Machine Learning
(Articles)
Tingting Ye
,
Liangliang Zhang
Journal of Mathematical Finance
Vol.9 No.3
, August 27, 2019
DOI:
10.4236/jmf.2019.93029
1,874
Downloads
8,712
Views
Citations
Risk Factors and Stock Price Performance of U.S. Sectors: A Quintile Approach
(Articles)
Panagiotis G. Artikis
,
Lydia G. Diamantopoulou
,
Christos G. Kampouris
Theoretical Economics Letters
Vol.12 No.3
, June 28, 2022
DOI:
10.4236/tel.2022.123046
351
Downloads
1,820
Views
Citations
The New “Waterways and Sea Canals” Strategy in the “Continent of Asia” and Its Implications on the Global Map
(Articles)
Walid Nabil
Journal of Geoscience and Environment Protection
Vol.11 No.4
, April 17, 2023
DOI:
10.4236/gep.2023.114002
191
Downloads
1,473
Views
Citations
Competitive Effects of Live-Streaming Adoption and Product Customization: A Hotelling Duopoly Analysis
(Articles)
Linhao Dong
,
Xiaoya Han
,
Yunwei Shao
Journal of Applied Mathematics and Physics
Vol.14 No.5
, May 27, 2026
DOI:
10.4236/jamp.2026.145093
6
Downloads
72
Views
Citations
Variable Selection via Biased Estimators in the Linear Regression Model
(Articles)
Manickavasagar Kayanan
,
Pushpakanthie Wijekoon
Open Journal of Statistics
Vol.10 No.1
, February 28, 2020
DOI:
10.4236/ojs.2020.101009
859
Downloads
2,592
Views
Citations
Effective Strategies for Increasing Diversity in Leadership to Strengthen Organizational Success
(Articles)
Shamirah Hughes
,
Kim A. Critchlow
Open Journal of Business and Management
Vol.14 No.1
, January 13, 2026
DOI:
10.4236/ojbm.2026.141022
83
Downloads
783
Views
Citations
Marketing Mix Optimization in Nigeria’s Brewing Industry: A Regression and Geometric Programming Approach (Case Study of Nigerian Breweries PLC)
(Articles)
Geoffrey Uzodinma Ugwuanyim
,
Harrison Obiora Amuji
,
Oforegbunam Thaddeus Ebiringa
,
Donatus Eberechukwu Onwuegbuchunam
Open Journal of Statistics
Vol.15 No.2
, April 8, 2025
DOI:
10.4236/ojs.2025.152010
121
Downloads
739
Views
Citations
The Optimal Gasoline Tax for China
(Articles)
C.-Y. Cynthia Lin
,
Jieyin Zeng
Theoretical Economics Letters
Vol.4 No.4
, April 24, 2014
DOI:
10.4236/tel.2014.44037
9,319
Downloads
21,614
Views
Citations
This article belongs to the Special Issue on
Public Economics
Effect of Blends Gasoline with Oxygenated Additives in the Performance of Internal Combustion Engine
(Articles)
Suzara Rayanne de Castro Sena
,
André Luis Oliveira de Almeida
,
Leonara Luizza da Costa Leite
,
Jean Gustavo de Melo Araujo
,
Eduardo Lins de Barros Neto
,
Camila Gambini Pereira
Journal of Power and Energy Engineering
Vol.9 No.7
, July 16, 2021
DOI:
10.4236/jpee.2021.97001
321
Downloads
1,509
Views
Citations
Marketing Research Problem: Failing to Identify MINISO’s Target Consumer in Process
(Articles)
Loudiyi Zineb
Open Access Library Journal
Vol.12 No.7
, July 4, 2025
DOI:
10.4236/oalib.1113677
73
Downloads
1,136
Views
Citations
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