Online Community; Brand Identification; Brand Loyalty - Articles

Exploring the Interplay of Organizational Identification, Self-Esteem, and Employees’ Loyalty among Grassroots Employees Working in Chinese Small and Medium Enterprises (Articles)

Zeng Yan, Shakirah Noor Azlan

Journal of Human Resource and Sustainability Studies Vol.13 No.2, April 1, 2025

DOI: 10.4236/jhrss.2025.132010 181 Downloads 1,054 Views Citations
Visualization Analysis of Online Health Care Research Based on Citespace (Articles)

Siqi Yi, Shuli Gao

Open Journal of Social Sciences Vol.9 No.7, July 22, 2021

DOI: 10.4236/jss.2021.97022 443 Downloads 1,578 Views Citations
An Empirical Investigation on Leadership Styles Applied for Global Brand Management of Multinational Organizations in the United States (Articles)

Tilokie Depoo, Gehan Dhameeth Shanmuganathan

Open Journal of Business and Management Vol.1 No.2, July 2, 2013

DOI: 10.4236/ojbm.2013.12003 7,281 Downloads 14,205 Views Citations
A Survey of the Effect of Social Media Marketing on Online Shopping of Customers by Mediating Variables (Articles)

Alireza Mohammadpour, Taher Roshandel Arbatani, Tahmoures Hassan Gholipour, Fereshteh Farzianpour, Shadi Hosseini

Journal of Service Science and Management Vol.7 No.5, October 31, 2014

DOI: 10.4236/jssm.2014.75034 21,254 Downloads 29,685 Views Citations
The Impacts of Website Characteristics and Customer Participation on Citizenship Behaviors: The Mediating Role of Co-Creation Experience in Virtual Brand Communities (Articles)

Yong Zhang, Lu Chen

Advances in Applied Sociology Vol.7 No.4, April 18, 2017

DOI: 10.4236/aasoci.2017.74009 2,255 Downloads 5,490 Views Citations
Study on the Spillover Effects of Overseas Brand Crises (Articles)

Qing Li, Zheng Jiang

Journal of Service Science and Management Vol.10 No.4, August 16, 2017

DOI: 10.4236/jssm.2017.104031 1,183 Downloads 2,377 Views Citations
Effect of Adjacent Product Price on Customer’s Willingness to Pay of Focal Brand: A Bayesian Approach (Articles)

Atanu Adhikari

Theoretical Economics Letters Vol.7 No.7, November 27, 2017

DOI: 10.4236/tel.2017.77131 1,145 Downloads 3,398 Views Citations
This article belongs to the Special Issue on Consumer Behavior Research
Does Environmental Innovation Produce License: A Customer-Based Brand Equity Perspective? (Articles)

Qiong Yao, Heng Fang

American Journal of Industrial and Business Management Vol.8 No.1, January 19, 2018

DOI: 10.4236/ajibm.2018.81007 1,157 Downloads 2,478 Views Citations
An Analysis of Uniqlo’s Management Philosophy and Its Enlightenment to China’s Fast Fashion Brands (Articles)

Ningbo Wang, Chenggang Li

Open Journal of Social Sciences Vol.6 No.3, April 9, 2018

DOI: 10.4236/jss.2018.63022 3,996 Downloads 23,921 Views Citations
Impact of Celebrity Endorsement on Brand Conscious Consumers: A Case Study in Pakistan (Articles)

Mahwish Rabia, Fatima Babar, Saliha Akram, Zunaira Arif, Rida Tanveer

Open Journal of Social Sciences Vol.7 No.4, April 16, 2019

DOI: 10.4236/jss.2019.74016 1,966 Downloads 8,687 Views Citations
Contract Manufacturer’s Encroachment Strategy Considering Advertising Effort (Articles)

Jing Shi

Journal of Service Science and Management Vol.13 No.2, April 3, 2020

DOI: 10.4236/jssm.2020.132015 788 Downloads 2,010 Views Citations
Impact of Information Security Management System on Firm Financial Performance: Perspective of Corporate Reputation and Branding (Articles)

Syed Asad Abbas Bokhari, Shahid Manzoor

American Journal of Industrial and Business Management Vol.12 No.5, May 26, 2022

DOI: 10.4236/ajibm.2022.125048 947 Downloads 5,575 Views Citations
A Review on Apparel Fashion Trends, Visual Merchandising and Fashion Branding (Articles)

Sonkar P. Akhilendra, Muthusamy Aravendan

Intelligent Information Management Vol.15 No.3, May 9, 2023

DOI: 10.4236/iim.2023.153007 1,242 Downloads 8,332 Views Citations
Effects of Social Media Marketing on Brand Awareness Based on the Stimulus Organism Response Model in Developing Countries (Articles)

Inonge Lilembalemba, Jackson Phiri

Open Journal of Business and Management Vol.12 No.1, January 31, 2024

DOI: 10.4236/ojbm.2024.121035 1,034 Downloads 6,338 Views Citations
Social Media Influence on Millennials Purchase Behaviour of Coca-Cola and Pepsi Carbonated Soft Drink (Articles)

Tolulope Ajibade, Donia Waseem

Open Journal of Business and Management Vol.12 No.4, June 12, 2024

DOI: 10.4236/ojbm.2024.124110 666 Downloads 4,459 Views Citations
Research on Apple’s Social Media Marketing Strategies: Focus on the Improvement of the iPhone 15 Launch (Articles)

Gomes Naurio Alfredo Jeremias, Lei Zhang

Open Access Library Journal Vol.12 No.6, June 27, 2025

DOI: 10.4236/oalib.1113641 245 Downloads 4,491 Views Citations
Research on Brand Marketing Effectiveness from the Perspective of Consumer Perception: A Case Study of Pierre Cardin’s Marketing Strategy (Articles)

Yidan Kang, Siyue He, Shuyi Li, Zihan Wang, Chenggang Li

American Journal of Industrial and Business Management Vol.15 No.7, July 23, 2025

DOI: 10.4236/ajibm.2025.157047 335 Downloads 2,356 Views Citations
Reinventing Ultra-Fast Fashion: Strategic Growth Recommendations for SHEIN’s Sustainable Brand Development (Articles)

Monique Cheuk Nam Siu, Sunny Ubale

Open Journal of Business and Management Vol.13 No.4, July 29, 2025

DOI: 10.4236/ojbm.2025.134154 304 Downloads 2,997 Views Citations
Balancing Tradition and Innovation: A Case Study on How Brand Equity and Service Quality Shape Revisit Intention in Luxury Hospitality (Articles)

Didem Sağındık, Cemal Yükselen

Open Journal of Business and Management Vol.14 No.1, January 6, 2026

DOI: 10.4236/ojbm.2026.141014 85 Downloads 648 Views Citations
Strategic Branding and Competitive Advantage in International School Marketing: A Case-Based Analysis in Asia (Articles)

James McLaughlin

Open Journal of Business and Management Vol.14 No.2, February 9, 2026

DOI: 10.4236/ojbm.2026.142049 152 Downloads 909 Views Citations

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