Consumer Behavior - Articles - Scientific Research Publishing

A Data-Driven Research of Sales and Purchases on JD.com Platform (Articles)

Xiangyu Huang

Intelligent Information Management Vol.13 No.1, January 20, 2021

DOI: 10.4236/iim.2021.131002 748 Downloads 3,403 Views Citations
A Literature Review on Consumer’s Complaining Behavior and Dissatisfaction: Implication of Marketing Strategies with Special Reference to the Online Retail Sector (Articles)

Komal

Open Journal of Business and Management Vol.9 No.2, February 25, 2021

DOI: 10.4236/ojbm.2021.92027 1,460 Downloads 10,341 Views Citations
This article belongs to the Special Issue on Business Administration and Management
Sustainable Retailing Performance of Zara during COVID-19 Pandemic (Articles)

Suheela Shabir, Norah Ali AlBishri

Open Journal of Business and Management Vol.9 No.3, April 15, 2021

DOI: 10.4236/ojbm.2021.93054 16,708 Downloads 65,338 Views Citations
Perceived Risk versus Perceived Value for Money: Assessing Online Retail Shopping Behavior among Ghanaians (Articles)

Gideon Buernartey Boyetey, Samuel Antwi

iBusiness Vol.13 No.3, August 9, 2021

DOI: 10.4236/ib.2021.133008 1,003 Downloads 4,656 Views Citations
Effect of COVID-19 Pandemic on Consumption Patterns among Egyptian Consumers and Its Relation to Maslow’s Hierarchy of Needs (Articles)

Amal Seddik Afify

Modern Economy Vol.13 No.2, February 25, 2022

DOI: 10.4236/me.2022.132012 701 Downloads 3,555 Views Citations
A Review on Apparel Fashion Trends, Visual Merchandising and Fashion Branding (Articles)

Sonkar P. Akhilendra, Muthusamy Aravendan

Intelligent Information Management Vol.15 No.3, May 9, 2023

DOI: 10.4236/iim.2023.153007 1,301 Downloads 8,515 Views Citations
Perception and Preferences of Consumers in the Retail Sector: A Case Study in the City of Loja-Ecuador (Articles)

Max Boada, Maria Boada, Francisco Morocho

Open Journal of Business and Management Vol.11 No.3, May 31, 2023

DOI: 10.4236/ojbm.2023.113074 567 Downloads 4,193 Views Citations
Impact of COVID-19 on Consumer Behaviour and Mindful Consumption (Articles)

Sreemoyee Thapa

Open Journal of Business and Management Vol.12 No.3, May 17, 2024

DOI: 10.4236/ojbm.2024.123086 322 Downloads 1,839 Views Citations
The Impact of Social Media Marketing on Consumer Behavior: A Study of the Fashion Retail Industry (Articles)

Saddam Nasir Chowdhury, Md Omar Faruque, Sadia Sharmin, Tughlok Talukder, Md Abdullah Al Mahmud, Golam Dastagir, Surove Akter

Open Journal of Business and Management Vol.12 No.3, May 21, 2024

DOI: 10.4236/ojbm.2024.123090 4,309 Downloads 71,310 Views Citations
Investigating the Influence of Social Media Marketing Campaigns on Libyan Consumer Behavior Pertaining to Private Universities: A Case Study of the Libyan International University (Articles)

Abdilrahman Ebrahim

Open Access Library Journal Vol.11 No.11, November 30, 2024

DOI: 10.4236/oalib.1112470 105 Downloads 937 Views Citations
Influence of Social Media on Consumer Behavior: Investigating How Social Media Platforms Shape Consumer Purchasing Decisions and Loyalty (Articles)

Simon Suwanzy Dzreke, Semefa Dzreke

Open Journal of Business and Management Vol.13 No.2, March 17, 2025

DOI: 10.4236/ojbm.2025.132061 2,979 Downloads 45,092 Views Citations
Reinventing Ultra-Fast Fashion: Strategic Growth Recommendations for SHEIN’s Sustainable Brand Development (Articles)

Monique Cheuk Nam Siu, Sunny Ubale

Open Journal of Business and Management Vol.13 No.4, July 29, 2025

DOI: 10.4236/ojbm.2025.134154 359 Downloads 3,332 Views Citations
The Impact of Social Media Marketing Strategies on Consumer Purchase Intention in the Brewery Industry in Liberia (Articles)

Benetta S. Blessed Daye, Fenfen Zhao

Open Access Library Journal Vol.12 No.10, October 10, 2025

DOI: 10.4236/oalib.1114122 130 Downloads 1,329 Views Citations
Research on Optimization of Marketing Strategy of Pierre Cardin Cosmetic Company in Angola (Articles)

Fernandes Antonio Joao Nolatu

Open Access Library Journal Vol.12 No.11, November 24, 2025

DOI: 10.4236/oalib.1113911 72 Downloads 533 Views Citations
Application of Precise Loan Qualification Identification Based on K-Means and Decision Tree Model from the Perspective of Consumer Behavior in Universities (Articles)

Yan Fan, Chaosheng Zhang, Xiao Ge

Journal of Service Science and Management Vol.18 No.6, November 28, 2025

DOI: 10.4236/jssm.2025.186029 67 Downloads 419 Views Citations
The Influence of Cultural Differences on Consumer Behavior in Cross-Border Fast Fashion E-Commerce: A Case Study of SHEIN (Articles)

Rahma Qotb

Open Journal of Business and Management Vol.14 No.4, July 9, 2026

DOI: 10.4236/ojbm.2026.144106 13 Downloads 121 Views Citations
Ending Privacy’s Gremlin: Stopping the Data-Broker Loophole to the Fourth Amendment’s Search Warrant Requirement (Articles)

Samantha B. Larkin, Shakour Abuzneid

Journal of Information Security Vol.15 No.4, October 29, 2024

DOI: 10.4236/jis.2024.154033 174 Downloads 1,131 Views Citations
The Influence of AI-Personalized Video Advertising on Consumer Purchase Behavior in Social Media Campaigns (Articles)

Nada Querch

Open Access Library Journal Vol.13 No.6, June 29, 2026

DOI: 10.4236/oalib.1115387 31 Downloads 172 Views Citations
Price Sensitivity and Value Perception under Inflationary Pressure: A Mixed-Methods Investigation (Articles)

Shankar Subramanian Iyer, Rajesh Arora, Raman Subramanian, Brinitha Raji

Voice of the Publisher Vol.12 No.3, July 21, 2026

DOI: 10.4236/vp.2026.123024 5 Downloads 50 Views Citations
Significance of Live Streaming in Shaping Business: A Critical Review and Analytical Study (Articles)

Nasir Uddin

Social Networking Vol.13 No.3, July 31, 2024

DOI: 10.4236/sn.2024.133003 314 Downloads 2,200 Views Citations

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