Brand Design - Articles - Scientific Research Publishing

Impacts of Social Networking Sites on Brand Loyalty through Customer Engagement: Evidence from Cambodian Users (Articles)

Phichhang Ou, Sambath Phou, Bunmeng Chov, Tithdanin Chav

Open Journal of Business and Management Vol.12 No.5, August 20, 2024

DOI: 10.4236/ojbm.2024.125149 460 Downloads 2,508 Views Citations
Research on the Synergistic Mechanism of Railway Passenger Service Quality Improvement from the Perspective of Brand Leadership
—A Case Study of the “Yuecai” EMU Service Brand (Articles)

Jing Wu

Open Journal of Applied Sciences Vol.15 No.12, December 29, 2025

DOI: 10.4236/ojapps.2025.1512273 39 Downloads 236 Views Citations
The Nature of Design through the Lenses of the Sociological Imagination (Articles)

Lubomir Popov

Advances in Applied Sociology Vol.11 No.11, November 29, 2021

DOI: 10.4236/aasoci.2021.1111048 449 Downloads 2,377 Views Citations
The Part Count Tool (PaCT) for Design Concept Selection (Articles)

Tarang Parashar, Kerry Poppa, Katie Grantham Lough, Robert B. Stone

Modern Mechanical Engineering Vol.1 No.2, November 30, 2011

DOI: 10.4236/mme.2011.12003 6,326 Downloads 12,363 Views Citations
Self-Esteem’s Moderation of Self-Congruity Effects on Brand Loyalty (Articles)

Jane Brannen, Cynthia M. Frisby

Theoretical Economics Letters Vol.7 No.6, October 31, 2017

DOI: 10.4236/tel.2017.76126 2,153 Downloads 6,227 Views Citations
A Combined Probabilistic and Optimization Approach for Improved Chemical Mixing Systems Design (Articles)

Matthew J. Opgenorth, William E. McDermott, Peter Laz, Corinne S. Lengsfeld

Engineering Vol.3 No.6, June 23, 2011

DOI: 10.4236/eng.2011.36077 5,810 Downloads 9,308 Views Citations
Design in Visual Communication (Articles)

Mustafa Günay

Art and Design Review Vol.9 No.2, April 8, 2021

DOI: 10.4236/adr.2021.92010 10,469 Downloads 25,090 Views Citations
Does Design Thinking Run Counter to Design? (Articles)

Shukai Wang

Art and Design Review Vol.10 No.1, January 14, 2022

DOI: 10.4236/adr.2022.101004 502 Downloads 2,359 Views Citations
Efficacy of Facebook Fans: Can They Influence Perception of the Brand? (Articles)

Mike Behan

Open Journal of Business and Management Vol.2 No.4, September 18, 2014

DOI: 10.4236/ojbm.2014.24033 5,370 Downloads 8,262 Views Citations
The NOTHING ELSE Brand: A Case Study (Articles)

Dave Brown, Bruce Donaldson, Andrew Parsons, Deborah Macrae, John Kelleher, Mary Yan, Elaine Rush

Food and Nutrition Sciences Vol.6 No.3, March 11, 2015

DOI: 10.4236/fns.2015.63033 3,988 Downloads 5,802 Views Citations
The Correlation of Brand Equity and Crisis: A Review and Directions for Future Research (Articles)

Liuying He, Yaxuan Ran

Modern Economy Vol.6 No.3, March 18, 2015

DOI: 10.4236/me.2015.63036 5,291 Downloads 8,475 Views Citations
Improving Competitive Advantage of Chinese Sports Brand through Brand Management (Articles)

Chuming Hu

Modern Economy Vol.6 No.4, April 17, 2015

DOI: 10.4236/me.2015.64045 6,932 Downloads 10,223 Views Citations
Analysis of Psychological Factors That Influence Preference for Luxury Food and Car Brands Targeting Japanese People (Articles)

Kazutoshi Fujiwara, Shin’ya Nagasawa

American Journal of Industrial and Business Management Vol.5 No.9, September 21, 2015

DOI: 10.4236/ajibm.2015.59059 5,220 Downloads 8,358 Views Citations
Study on Channel Selection Evaluation Model of Painting Material Industry Based on Brand Building (Articles)

Wen Li, Wenbo Wang

Open Journal of Business and Management Vol.3 No.4, October 20, 2015

DOI: 10.4236/ojbm.2015.34042 3,146 Downloads 4,323 Views Citations
Relationships among Purchase Intentions for Luxury Brands and Personality Traits Based on the Big Five (Articles)

Kazutoshi Fujiwara, Shin’ya Nagasawa

American Journal of Industrial and Business Management Vol.5 No.11, November 6, 2015

DOI: 10.4236/ajibm.2015.511063 5,199 Downloads 7,686 Views Citations
Psychological Factors That Influence Preference for Luxury Brands: Effect of “Openness to Experience1” on Psychological Factors for the Development of Purchase Intentions (Articles)

Kazutoshi Fujiwara, Shin’ya Nagasawa

American Journal of Industrial and Business Management Vol.5 No.12, December 21, 2015

DOI: 10.4236/ajibm.2015.512077 4,822 Downloads 6,763 Views Citations
Reimaging Ethiopia through Destination Branding (Articles)

Mulugeta Girma

American Journal of Industrial and Business Management Vol.6 No.2, February 29, 2016

DOI: 10.4236/ajibm.2016.62019 3,399 Downloads 7,154 Views Citations
Evaluation of the Knowledge and Perceptions of Patients towards Generic Medicines in UAE (Articles)

Suleiman I. Sharif, Raneem J. Chaar, Zahraa Z. Albadrani, Jameel S. Shahwan, Mohamed N. Badreddin, Mohamed A. K. Charbaji

Pharmacology & Pharmacy Vol.7 No.9, September 1, 2016

DOI: 10.4236/pp.2016.79045 2,734 Downloads 7,392 Views Citations
Major Determinants that Influence the Choice of Brand of Mobile Phone (Articles)

Frank B. K. Twenefour

Open Journal of Statistics Vol.7 No.4, August 17, 2017

DOI: 10.4236/ojs.2017.74046 2,242 Downloads 9,310 Views Citations
How Does Value Creation Manifest Itself in the Nexus of Sport and Business? A Systematic Literature Review (Articles)

Harri Jalonen, Sasu Tuominen, Arto Ryömä, Jaakko Haltia, Juho Nenonen, Anna Kuikka

Open Journal of Business and Management Vol.6 No.1, January 24, 2018

DOI: 10.4236/ojbm.2018.61008 1,687 Downloads 5,060 Views Citations

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