and Services Marketing Mix - Articles - Scientific Research Publishing

The Impact of Personalized AI-Generated Video Ads on Consumer Click-Through Rates (Articles)

Nada Querch, Pingli Zhu

Open Access Library Journal Vol.12 No.6, June 30, 2025

DOI: 10.4236/oalib.1113607 288 Downloads 3,404 Views Citations
The Role of Algorithmic Ad Personalization in Driving Impulse Buying Behavior: Mediating Effects of Perceived Value and Moderating Personality Traits (Articles)

Abu Bakar, Huaqiang Wang

Open Access Library Journal Vol.12 No.8, August 6, 2025

DOI: 10.4236/oalib.1113822 232 Downloads 1,867 Views Citations
The Impact of Digital Marketing on Consumer Loyalty in Small Businesses (Articles)

Vladyslav Gargun

American Journal of Industrial and Business Management Vol.15 No.9, September 22, 2025

DOI: 10.4236/ajibm.2025.159065 285 Downloads 2,049 Views Citations
Differential Effects of Single- and Multi-Business Model Car Companies on Consumer Purchase Intentions for Electric Vehicles (Articles)

Hasna Jabah, Mozammal Haque

Open Journal of Business and Management Vol.14 No.2, March 12, 2026

DOI: 10.4236/ojbm.2026.142062 121 Downloads 473 Views Citations
The Influence of AI-Personalized Video Advertising on Consumer Purchase Behavior in Social Media Campaigns (Articles)

Nada Querch

Open Access Library Journal Vol.13 No.6, June 29, 2026

DOI: 10.4236/oalib.1115387 31 Downloads 175 Views Citations
A Predicted Region based Cache Replacement Policy for Location Dependent Data in Mobile Environment (Articles)

Ajey KUMAR, Manoj MISRA, Anil K. SARJE

International Journal of Communications, Network and System Sciences Vol.1 No.1, June 6, 2008

DOI: 10.4236/ijcns.2008.11012 6,505 Downloads 11,949 Views Citations
Formal Semantics of OWL-S with Rewrite Logic (Articles)

Ning Huang, Xiaojuan Wang, Camilo Rocha

Journal of Software Engineering and Applications Vol.2 No.1, April 16, 2009

DOI: 10.4236/jsea.2009.21004 5,619 Downloads 10,623 Views Citations
Evolution and Forecasting of Business-Centric Technoeconomics: A Time-Series Pursuit via Digital Ecology (Articles)

Renata C. Tourinho, Perambur S. Neelakanta

iBusiness Vol.2 No.1, March 26, 2010

DOI: 10.4236/ib.2010.21006 5,782 Downloads 9,512 Views Citations
Suggested health services research action to achieve reduction of neonatal mortality in India (Articles)

Manoj Kumar, Haresh M Kirpalani

Open Journal of Preventive Medicine Vol.1 No.2, August 22, 2011

DOI: 10.4236/ojpm.2011.12009 5,776 Downloads 11,001 Views Citations
Factors and Home- and Community-Based Services (HCBS) that Predict Older Adults’ Residential Transitions (Articles)

Ya-Mei Chen, Elaine Adams Thompson, Bobbie Berkowitz, Heather M. Young, Deborah Ward

Journal of Service Science and Management Vol.4 No.3, September 29, 2011

DOI: 10.4236/jssm.2011.43043 5,904 Downloads 10,713 Views Citations
Enabling Innovation in Complex Welfare Service Systems (Articles)

Harri Jalonen, Pekka Juntunen

Journal of Service Science and Management Vol.4 No.4, December 7, 2011

DOI: 10.4236/jssm.2011.44046 5,659 Downloads 10,901 Views Citations
Mental health services in rural India: challenges and prospects (Articles)

Anant Kumar

Health Vol.3 No.12, December 8, 2011

DOI: 10.4236/health.2011.312126 14,219 Downloads 30,085 Views Citations
Privacy Negotiation in Socio-Technical Systems (Articles)

Murthy Rallapalli, Dinesh Verma

Technology and Investment Vol.3 No.1, February 24, 2012

DOI: 10.4236/ti.2012.31003 5,488 Downloads 8,949 Views Citations
Privacy Protection Framework with Defined Policies for Service-Oriented Architecture (Articles)

David S. Allison, Miriam A. M. Capretz, Hany F. EL Yamany, Shuying Wang

Journal of Software Engineering and Applications Vol.5 No.3, March 29, 2012

DOI: 10.4236/jsea.2012.53026 7,177 Downloads 10,979 Views Citations
Sustainability issues in agro-ecology: Socio-ecological perspective (Articles)

S. Kumaraswamy

Agricultural Sciences Vol.3 No.2, April 6, 2012

DOI: 10.4236/as.2012.32018 13,067 Downloads 20,822 Views Citations
Vision Screening in the Pediatrician’s Office (Articles)

Natario L. Couser, Fatema Q. Esmail, Amy K. Hutchinson

Open Journal of Ophthalmology Vol.2 No.2, May 28, 2012

DOI: 10.4236/ojoph.2012.22003 4,473 Downloads 8,679 Views Citations
Privacy Policies Considerations in Socio-Technical Systems (Articles)

Murthy Rallapalli

Technology and Investment Vol.3 No.2, May 29, 2012

DOI: 10.4236/ti.2012.32009 4,641 Downloads 7,769 Views Citations
A Systematic Approach for Hydrological Model Couplings (Articles)

Daniel Salas, Xu Liang, Yao Liang

International Journal of Communications, Network and System Sciences Vol.5 No.6, June 12, 2012

DOI: 10.4236/ijcns.2012.56045 4,926 Downloads 7,756 Views Citations
“Smile through It!” Keeping up the Facade While Suffering from Postnatal Depressive Symptoms and Feelings of Loss: Findings of a Qualitative Study (Articles)

Kari Vik, Marit Hafting

Psychology Vol.3 No.9A, September 26, 2012

DOI: 10.4236/psych.2012.329123 5,053 Downloads 8,800 Views Citations
This article belongs to the Special Issue on Depression
A Simple Trade Model with an Optimal Exchange Rate Motivated by Discussion of a Renminbi Float (Articles)

Hui Huang, Yiming Wang, John Whalley, Shunming Zhang

Modern Economy Vol.3 No.5, September 29, 2012

DOI: 10.4236/me.2012.35069 4,481 Downloads 7,181 Views Citations

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