Social Media Marketing - Articles - Scientific Research Publishing

Research on the Course Innovation of “Automobile Marketing Practice” under the Nakamoto Educational Model (Articles)

Yiping Luo, Ying Wang, Luyun Zhang

Open Access Library Journal Vol.9 No.9, August 31, 2022

DOI: 10.4236/oalib.1108848 113 Downloads 719 Views Citations
Perception and Preferences of Consumers in the Retail Sector: A Case Study in the City of Loja-Ecuador (Articles)

Max Boada, Maria Boada, Francisco Morocho

Open Journal of Business and Management Vol.11 No.3, May 31, 2023

DOI: 10.4236/ojbm.2023.113074 538 Downloads 4,096 Views Citations
The Effect of Multi-Sensory Marketing on Non-Economic Performance of Ghana’s Restaurants (Articles)

Nanekum Isaac, Solomon Abekah Keelson, Elizabeth Boakye Yiadom

Open Access Library Journal Vol.10 No.6, June 16, 2023

DOI: 10.4236/oalib.1109655 277 Downloads 2,019 Views Citations
Utilization of DSS to the Promotion and Conclusion of Charters in the Shipping and Supply Chain Context (Articles)

Foteini Kontogiorgou, Damianos P. Sakas, Nikolaos T. Giannakopoulos, Nikos Kanellos, Christos Christopoulos

Modern Economy Vol.14 No.9, September 6, 2023

DOI: 10.4236/me.2023.149059 421 Downloads 1,347 Views Citations
Artificial Intelligence in the Management of Textile Companies: A Contextual Analysis (Articles)

Marco Vinicio Cevallos Bravo, William Marcelo Ponce Iturralde

Open Journal of Business and Management Vol.12 No.2, March 20, 2024

DOI: 10.4236/ojbm.2024.122050 341 Downloads 2,347 Views Citations
The Influence of Large Language Models on Conversational Marketing and Communication Strategies (Articles)

Priyal Borole

Voice of the Publisher Vol.10 No.2, April 2, 2024

DOI: 10.4236/vp.2024.102008 401 Downloads 2,078 Views Citations
Maximizing the Impact of Innovative Marketing Automation Technologies in Financial Services (Articles)

Priyal Borole

Voice of the Publisher Vol.10 No.2, June 18, 2024

DOI: 10.4236/vp.2024.102013 127 Downloads 736 Views Citations
The Use of Artificial Intelligence through Market Positioning in Small Businesses to Increase Revenue Growth in Small Businesses (Articles)

Seetharama Rangareddygari

Open Journal of Business and Management Vol.12 No.4, July 24, 2024

DOI: 10.4236/ojbm.2024.124138 449 Downloads 2,908 Views Citations
Does the Reform of Supply and Marketing Cooperatives Improve the New Quality Productive Forces of CO-OP Enterprises?
—An Empirical Test Based on Listed Enterprises (Articles)

Qinghuan Zheng, Yanqi Wu, Long Zhao, Yimeng Chen

Modern Economy Vol.15 No.10, October 10, 2024

DOI: 10.4236/me.2024.1510046 110 Downloads 811 Views Citations
Examining the Influence of Consumer Green Consumption Intention and Enterprise Environmental Awareness toward Enterprise Marketing Sustainability (Articles)

Yulianawati , Muhammad Abdullah Khan, John Wiredu

American Journal of Industrial and Business Management Vol.14 No.11, November 12, 2024

DOI: 10.4236/ajibm.2024.1411070 235 Downloads 1,625 Views Citations
Application Research of Multi-Dimensional Customer Behavior Analysis Model in Precision Marketing (Articles)

Shuotong Dong

Open Journal of Applied Sciences Vol.14 No.12, December 19, 2024

DOI: 10.4236/ojapps.2024.1412235 196 Downloads 1,148 Views Citations
Modeling Influencing Factors in U.S. Film Success (1940-2024) (Articles)

Jinglin Xiao

Modern Economy Vol.15 No.12, December 23, 2024

DOI: 10.4236/me.2024.1512068 173 Downloads 1,614 Views Citations
Motivational Factors to Multi-Level Marketing: The Moderating Role of Trust (Articles)

Françoise Delphine Ngo Omam, Bertrand Sogbossi Bocco

American Journal of Industrial and Business Management Vol.15 No.3, March 31, 2025

DOI: 10.4236/ajibm.2025.153025 219 Downloads 1,377 Views Citations
Marketing Mix Optimization in Nigeria’s Brewing Industry: A Regression and Geometric Programming Approach (Case Study of Nigerian Breweries PLC) (Articles)

Geoffrey Uzodinma Ugwuanyim, Harrison Obiora Amuji, Oforegbunam Thaddeus Ebiringa, Donatus Eberechukwu Onwuegbuchunam

Open Journal of Statistics Vol.15 No.2, April 8, 2025

DOI: 10.4236/ojs.2025.152010 121 Downloads 739 Views Citations
The Influence of Digital Marketing on Customer Loyalty in the Restaurant Industry in Uzbekistan (Articles)

Mirakhimova Dilafruz Dilmurod Kizi, Chunli Du

Open Access Library Journal Vol.12 No.5, May 31, 2025

DOI: 10.4236/oalib.1113434 197 Downloads 1,551 Views Citations
Dissemination of User Generated Content without Being Caught by Spam Filters and Its Impact on the Consumer Journey in Terms of Content Strategies (Articles)

Muhammed Salih Yiğit

American Journal of Industrial and Business Management Vol.15 No.7, July 11, 2025

DOI: 10.4236/ajibm.2025.157044 179 Downloads 960 Views Citations
The Impact of Big Data-Based Customer Segmentation on Programmatic Purchasing Efficiency: The Role of Chatbot-Based Interactions (Articles)

Muhammet Salih Yiğit

Open Journal of Applied Sciences Vol.15 No.7, July 29, 2025

DOI: 10.4236/ojapps.2025.157146 99 Downloads 666 Views Citations
Reinventing Ultra-Fast Fashion: Strategic Growth Recommendations for SHEIN’s Sustainable Brand Development (Articles)

Monique Cheuk Nam Siu, Sunny Ubale

Open Journal of Business and Management Vol.13 No.4, July 29, 2025

DOI: 10.4236/ojbm.2025.134154 306 Downloads 3,028 Views Citations
A Systematic Review of the Application of Immersive Technologies in Cultural Tourism Marketing (Articles)

Ziting Chen, Hui Xu

Open Journal of Business and Management Vol.13 No.6, October 16, 2025

DOI: 10.4236/ojbm.2025.136203 135 Downloads 1,201 Views Citations
The Role of Subscription Services in Building Long-Term Customer Loyalty (Articles)

Artur Tatevosian

American Journal of Industrial and Business Management Vol.15 No.11, October 31, 2025

DOI: 10.4236/ajibm.2025.1511084 106 Downloads 647 Views Citations

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