Digital Marketing Strategy - Articles - Scientific Research Publishing

Digital Product Passport in Marketing and the Future of Sustainable Development (Articles)

Murat Basal, Ahmet Demircioglu

American Journal of Industrial and Business Management Vol.14 No.5, May 29, 2024

DOI: 10.4236/ajibm.2024.145039 507 Downloads 2,427 Views Citations
Types of Content and Creating of Meaning in Instagram-Based Communication: Wine Regions of Champagne and Franciacorta (Articles)

Andria Adeishvili, Khatuna Maisashvili

Advances in Journalism and Communication Vol.12 No.3, September 11, 2024

DOI: 10.4236/ajc.2024.123026 151 Downloads 815 Views Citations
Understanding the Effect of Digital Marketing in Achieving Competitive Advantage through the Quality of Banking Service: An Exploratory Study from the Point of View of a Sample of Rafidain Bank Customers in Iraq (Articles)

Ahmed R. Al-Owaidi

Open Journal of Business and Management Vol.12 No.6, October 25, 2024

DOI: 10.4236/ojbm.2024.126195 224 Downloads 1,388 Views Citations
Omnichannel Retail Strategy: How to Meet the Needs of Today’s Shoppers (Articles)

Muhammad Sarim Nadeem

Open Journal of Business and Management Vol.12 No.6, November 6, 2024

DOI: 10.4236/ojbm.2024.126200 278 Downloads 2,114 Views Citations
Research on the Social Media Marketing Strategy Improvement of Unitel in Angola in the Digital Marketing Era (Articles)

Zeferson Isaias Caita Nolato, Lei Zhang

Open Access Library Journal Vol.12 No.6, June 27, 2025

DOI: 10.4236/oalib.1113602 105 Downloads 775 Views Citations
Aligning People for Digital Transformation in Ports: The Role of Internal Marketing, Learning, and Leadership (Articles)

Mohd Khaidzir Farhan Bin Abidin, Abu Bakar Sade, Norizan Mat Saad

Open Journal of Business and Management Vol.13 No.4, July 28, 2025

DOI: 10.4236/ojbm.2025.134153 118 Downloads 663 Views Citations
Online Marketing: Social Media Influencer’s Impact on Shopping Tactics in the United States (Articles)

Raiyan, Mustakim Bin Aziz, Saddam Hosain, Sweety Rani Dhar, Mohammad Hossain, Syeda Kamari Noor

American Journal of Industrial and Business Management Vol.14 No.11, November 29, 2024

DOI: 10.4236/ajibm.2024.1411078 634 Downloads 3,383 Views Citations
The Influence of Digital Marketing on Customer Loyalty in the Restaurant Industry in Uzbekistan (Articles)

Mirakhimova Dilafruz Dilmurod Kizi, Chunli Du

Open Access Library Journal Vol.12 No.5, May 31, 2025

DOI: 10.4236/oalib.1113434 197 Downloads 1,536 Views Citations
Strategies for Enrollment Managers at Historically Black Colleges and Universities: A Single Case Study (Articles)

Johnny B. McDonald, Charles R. Needham

Open Journal of Business and Management Vol.8 No.3, May 29, 2020

DOI: 10.4236/ojbm.2020.83084 1,069 Downloads 3,092 Views Citations
Research of Enterprise Storage Ecosystem Based on Storage Theory and Nonlinear Discrete Optimization (Articles)

Zixin Lu, Jiaqi Zhu, Yufeng Gui

Applied Mathematics Vol.9 No.6, June 29, 2018

DOI: 10.4236/am.2018.96051 933 Downloads 1,945 Views Citations
Differential Effects of Single- and Multi-Business Model Car Companies on Consumer Purchase Intentions for Electric Vehicles (Articles)

Hasna Jabah, Mozammal Haque

Open Journal of Business and Management Vol.14 No.2, March 12, 2026

DOI: 10.4236/ojbm.2026.142062 91 Downloads 493 Views Citations
What Are the “New Infrastructure” and Related Values? (Articles)

Zhenchuan Jiang, Xuanxuan Wang, Xun Gong, Xiang Zhang

Open Journal of Business and Management Vol.8 No.4, July 3, 2020

DOI: 10.4236/ojbm.2020.84094 969 Downloads 3,846 Views Citations
The Impact of Digital Finance on the Resilience of Open City Economic Development (Articles)

Wenxi Yao

Journal of Service Science and Management Vol.16 No.5, October 24, 2023

DOI: 10.4236/jssm.2023.165031 283 Downloads 1,300 Views Citations
Framing Potential Influences of Digital Transformation of Manufacturing SMEs (Articles)

Siegfried Zürn, Minton Joe

Open Journal of Business and Management Vol.12 No.5, September 26, 2024

DOI: 10.4236/ojbm.2024.125182 207 Downloads 1,279 Views Citations
Retail Pricing under Contract Self-Selection: An Empirical Exploration (Articles)

Yuanfang Lin, Lianhua Li

Technology and Investment Vol.4 No.1B, January 17, 2013

DOI: 10.4236/ti.2013.41B007 3,611 Downloads 5,518 Views Citations
Research on the Tourism Effect and Marketing Strategy of Convention & Exposition Industry: A Case Study of Shenzhen City of China (Articles)

Rong Wu, Mu Zhang

Journal of Service Science and Management Vol.6 No.2, June 10, 2013

DOI: 10.4236/jssm.2013.62015 9,933 Downloads 14,881 Views Citations
Social Media in Science Marketing-Framework, Instruments, and Strategies. Cases from German Research Institutes (Articles)

Oliver Mauroner, Dorit Fauck

Open Journal of Business and Management Vol.2 No.3, July 29, 2014

DOI: 10.4236/ojbm.2014.23030 4,955 Downloads 8,550 Views Citations
Listing-Oriented Logistics Service Strategy: A New Choice for Large Transactional Online Shopping Websites (Articles)

Dongli Miao, Jianjun Lu, Guangying Xie

Journal of Service Science and Management Vol.10 No.1, February 9, 2017

DOI: 10.4236/jssm.2017.101001 1,755 Downloads 3,026 Views Citations
Does Environmental Innovation Produce License: A Customer-Based Brand Equity Perspective? (Articles)

Qiong Yao, Heng Fang

American Journal of Industrial and Business Management Vol.8 No.1, January 19, 2018

DOI: 10.4236/ajibm.2018.81007 1,156 Downloads 2,476 Views Citations
Research on the Marketing Strategy of New Energy Vehicles in SL Company (Articles)

Jihua Zhang, Rong Wang

American Journal of Industrial and Business Management Vol.9 No.2, February 21, 2019

DOI: 10.4236/ajibm.2019.92020 3,707 Downloads 13,675 Views Citations

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