Attitude towards the Brand - Articles - Scientific Research Publishing

Research on Integrity Evaluation System of Food Brand Enterprises Based on the Creeds of Business Governance* (Articles)

Xie Fan, Meng Yong

Open Journal of Business and Management Vol.2 No.1, January 16, 2014

DOI: 10.4236/ojbm.2014.21008 4,840 Downloads 7,569 Views Citations
How to Save Brand after Crises? A Literature Review on Brand Crisis Management (Articles)

Ming Li, Haiying Wei

American Journal of Industrial and Business Management Vol.6 No.2, February 18, 2016

DOI: 10.4236/ajibm.2016.62008 7,773 Downloads 20,672 Views Citations
Study on Brand Mismatching toward the Acquiring Enterprise Brand Dilution—Based on a Prospective of Construal Level Theory (Articles)

Guangmin Zhai, Xinhong Liang, Haiquan Chen

Open Journal of Business and Management Vol.4 No.3, July 5, 2016

DOI: 10.4236/ojbm.2016.43045 1,955 Downloads 3,039 Views Citations
Emotional Connect between Brand and Consumer through Sensory Branding (Articles)

Makarand Upadhyaya

American Journal of Industrial and Business Management Vol.7 No.4, April 6, 2017

DOI: 10.4236/ajibm.2017.74025 7,404 Downloads 13,566 Views Citations
Research on Influence of the Congruence of Self-Image and Brand Image on Consumers’ Citizenship Behavior (Articles)

Wanling Huang, Ming Chen

Open Journal of Business and Management Vol.6 No.1, January 30, 2018

DOI: 10.4236/ojbm.2018.61013 1,926 Downloads 4,601 Views Citations
Antecedents to Customer Engagement: Moderating Role of Media Richness of Brand Pages (Articles)

Aditi Gosain, Mukta Srivastava, Deepanvita Gupta

Theoretical Economics Letters Vol.9 No.7, October 14, 2019

DOI: 10.4236/tel.2019.97161 1,324 Downloads 4,955 Views Citations
An Empirical Study on the Influence of Atypical Visitors’ Interactive Learning on Exhibition Brand Equity (Articles)

Wanyun Zhang, Xin Mai, Simin Huang, Peng Ju

iBusiness Vol.12 No.2, May 6, 2020

DOI: 10.4236/ib.2020.122003 890 Downloads 2,330 Views Citations
Fashion and Brand Awareness: An Evidence-Based Approach to the Analysis of Distinctive Elements in Communication (Articles)

Giovanni Maria Conti, Alessandra Mazzola, Martina Motta, Margherita Pillan

Journal of Textile Science and Technology Vol.6 No.4, November 4, 2020

DOI: 10.4236/jtst.2020.64015 1,042 Downloads 5,152 Views Citations
Exploring the Nexus between Packaging, Quality, Equity and Loyalty in Drug Industry (Articles)

Peter Kwasi Oppong, Joseph Owusu, Paul Hammond, Edmond Amissah

Open Journal of Business and Management Vol.10 No.5, September 7, 2022

DOI: 10.4236/ojbm.2022.105121 403 Downloads 1,703 Views Citations
Narrating Authenticity: A Qualitative Exploration of How Brand Storytelling Shapes Consumer Trust and Loyalty in Ghana’s Emerging Market (Articles)

Ibrahim Ofosu-Boateng, Leyroy Muandumba Jose

Open Journal of Social Sciences Vol.13 No.9, September 22, 2025

DOI: 10.4236/jss.2025.139016 237 Downloads 1,760 Views Citations
A Study on the Core Values of the Brand (Articles)

Xiangyin Li, Cui Sun

Journal of Service Science and Management Vol.8 No.6, December 23, 2015

DOI: 10.4236/jssm.2015.86087 7,951 Downloads 11,847 Views Citations
Current Situation, Problems and Countermeasures of Brand Construction of Agricultural Products in Hubei Province (Articles)

Ming Luo

Open Journal of Business and Management Vol.7 No.3, June 5, 2019

DOI: 10.4236/ojbm.2019.73081 1,507 Downloads 3,392 Views Citations
Strong Words or Moderate Words: A Comparison of the Reliability and Validity of Responses on Attitude Scales (Articles)

Bruce B. Frey, Lisa M. Edwards

Psychology Vol.2 No.1, February 25, 2011

DOI: 10.4236/psych.2011.21008 6,794 Downloads 13,052 Views Citations
Psychological effects of infertility in clinical varicocele patients (Articles)

Ali Asghar Ketabchi, Mahsa Ketabchi

Health Vol.3 No.8, August 10, 2011

DOI: 10.4236/health.2011.38083 5,908 Downloads 11,042 Views Citations
A Survey-Based Discussion on Perception and Attitude towards CSR in China (Articles)

Yiming Wu

Creative Education Vol.4 No.4, April 15, 2013

DOI: 10.4236/ce.2013.44040 9,208 Downloads 13,398 Views Citations
Motivation and Attitude: Two Important Non-Intelligence Factors to Arouse Students’ Potentialities in Learning English (Articles)

Yi Liu

Creative Education Vol.5 No.14, August 15, 2014

DOI: 10.4236/ce.2014.514140 11,191 Downloads 16,585 Views Citations
Does the Metacognitive Attitude Predict Work Motivation in Italian Teachers? (Articles)

Paola Magnano, Giuseppe Santisi, Tiziana Ramaci

Open Journal of Social Sciences Vol.2 No.12, December 26, 2014

DOI: 10.4236/jss.2014.212014 3,780 Downloads 5,662 Views Citations
Investigating the Relationship between Positive Self-Concept and Success of Academic Staffs at University of Guilan, Iran (Articles)

Abbas Sadeghi, Setareh Azizi, Samane Moosa Poor

Psychology Vol.6 No.16, December 31, 2015

DOI: 10.4236/psych.2015.616212 3,682 Downloads 4,909 Views Citations
Knowledge, Attitude and Practices about Colostrum Feeding among Pregnant Women in Military Hospital Rawalpindi of Pakistan (Articles)

Rifat Aisha, Fakhar Batool, Saema Sultana

Open Journal of Nursing Vol.6 No.4, April 28, 2016

DOI: 10.4236/ojn.2016.64032 3,938 Downloads 8,775 Views Citations
Knowledge and Attitude towards Ionizing Radiation among Patients Attending the King Khalid Hospital Najran, Saudi Arabia (Articles)

Mana Goblan Almatared, Ali Mohammed Almansour, Abdulrazak Eissa Alquidaihi, Hakeem Olatunde Agbaje, Ali Saleh Almutared

Journal of Biosciences and Medicines Vol.5 No.10, October 30, 2017

DOI: 10.4236/jbm.2017.510008 1,780 Downloads 5,936 Views Citations

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