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Digital Marketing Communication and Consumer Buying Decision Process in Pandemic Standpoint (COVID-19): An Empirical Study of Bangladeshi Customers’ in Branded Cosmetics Perspective
(Articles)
Mamtaj Akter
,
Nigar Sultana
Open Journal of Business and Management
Vol.8 No.6
, November 24, 2020
DOI:
10.4236/ojbm.2020.86167
13,834
Downloads
22,316
Views
Citations
Decision and Coordination in the Dual-Channel Supply Chain Considering the Risk-Averse and Customer Returns
(Articles)
Aifeng Zhang
,
Jianbiao Ren
,
Zhenzhong Guan
,
Usman Farooq
Journal of Mathematical Finance
Vol.11 No.1
, February 19, 2021
DOI:
10.4236/jmf.2021.111003
772
Downloads
1,990
Views
Citations
Business Continuity Management in a Time of Crisis: Emerging Trends for Commercial Banks in Zimbabwe during and Post the Covid-19 Global Crisis
(Articles)
Taurai Muparadzi
,
Letwin Rodze
Open Journal of Business and Management
Vol.9 No.3
, May 21, 2021
DOI:
10.4236/ojbm.2021.93063
1,177
Downloads
6,271
Views
Citations
Development and Validation of a Customer Satisfaction Measuring Instrument with Laboratory Services at the University Hospital of Kinshasa, Democratic Republic of the Congo (DRC)
(Articles)
Chabo Byaene Alain
,
Mabela Makengo Matendo Rostin
,
Konde Nkiama Numbi Joël
,
Muhindo Mavoko Hypolite
,
Kayembe Nzongola-Nkasu Donatien
,
Tanon Aristophane Koffi
,
Muwonga Masidi Jérémie
,
Situakibanza Nani-Tuma Hippolyte
American Journal of Industrial and Business Management
Vol.11 No.5
, May 21, 2021
DOI:
10.4236/ajibm.2021.115030
654
Downloads
3,741
Views
Citations
Customer Retention: Behaviour Perspective Model of Ghanaian Telecommunication Industry Using Multinomial Regression Analysis
(Articles)
Nelson Doe Dzivor
,
Frank B. K. Twenefour
,
Emmanuel M. Baah
,
Mathias Gyamfi
Applied Mathematics
Vol.13 No.1
, January 21, 2022
DOI:
10.4236/am.2022.131005
316
Downloads
1,408
Views
Citations
Customer Churn Prediction Using AdaBoost Classifier and BP Neural Network Techniques in the E-Commerce Industry
(Articles)
Xiancheng Xiahou
,
Yoshio Harada
American Journal of Industrial and Business Management
Vol.12 No.3
, March 17, 2022
DOI:
10.4236/ajibm.2022.123015
943
Downloads
4,085
Views
Citations
This article belongs to the Special Issue on
Business Intelligence and Technology
Supply Chain Management: Empirical Case Study of a Small-Scale Manufacturing Company in Nigeria
(Articles)
Samuel Dayo Odusina
Open Journal of Business and Management
Vol.10 No.4
, June 9, 2022
DOI:
10.4236/ojbm.2022.104085
662
Downloads
3,982
Views
Citations
Inventory Management and the Performance of Listed Manufacturing Firms in Ghana
(Articles)
Rose Yankah
,
Francis Osei
,
Samuel Owusu-Mensah
,
Poku Julia Agyapong
Open Journal of Business and Management
Vol.10 No.5
, September 23, 2022
DOI:
10.4236/ojbm.2022.105132
935
Downloads
7,327
Views
Citations
Research on Telecom Customer Churn Prediction Based on GA-XGBoost and SHAP
(Articles)
Ke Peng
,
Yan Peng
Journal of Computer and Communications
Vol.10 No.11
, November 28, 2022
DOI:
10.4236/jcc.2022.1011008
476
Downloads
2,670
Views
Citations
Routine Supportive Supervision and Management of Medicines and Other Health Products and Technologies in Vihiga County, Kenya
(Articles)
Mukanya Collins Mudogo
,
Oluhano Jerusa
,
Sikuku Eric
,
Mwanje Inonda Justus
,
Anyiendah Mary
,
Amadi Mercy
,
Riungu James
,
Sumbi Victor
,
Ottichilo Wilber
Pharmacology & Pharmacy
Vol.14 No.2
, February 28, 2023
DOI:
10.4236/pp.2023.142004
276
Downloads
1,353
Views
Citations
Perception and Preferences of Consumers in the Retail Sector: A Case Study in the City of Loja-Ecuador
(Articles)
Max Boada
,
Maria Boada
,
Francisco Morocho
Open Journal of Business and Management
Vol.11 No.3
, May 31, 2023
DOI:
10.4236/ojbm.2023.113074
533
Downloads
4,081
Views
Citations
An Exploration of the Influence of Corporate Social Responsibility Performances on Shareholders’ Return
(Articles)
Rachael Okwudili Iliemena
,
Sunday Jones Aniefor
,
Rosemary Uagbale-Ekatah
,
Happiness Chibuzor Goodluck
Journal of Financial Risk Management
Vol.12 No.2
, June 13, 2023
DOI:
10.4236/jfrm.2023.122009
309
Downloads
1,328
Views
Citations
Multi-Objective Cold Chain Path Optimization Based on Customer Satisfaction
(Articles)
Jing Zhang
,
Baocheng Ding
Journal of Applied Mathematics and Physics
Vol.11 No.6
, June 30, 2023
DOI:
10.4236/jamp.2023.116116
329
Downloads
1,349
Views
Citations
The User Analysis of Amazon Using Artificial Intelligence at Customer Churn
(Articles)
Mohammed Ali Alzahrani
Journal of Data Analysis and Information Processing
Vol.12 No.1
, February 8, 2024
DOI:
10.4236/jdaip.2024.121003
363
Downloads
1,896
Views
Citations
The Influence of Large Language Models on Conversational Marketing and Communication Strategies
(Articles)
Priyal Borole
Voice of the Publisher
Vol.10 No.2
, April 2, 2024
DOI:
10.4236/vp.2024.102008
398
Downloads
2,063
Views
Citations
Anti-Money Laundering Compliance and Financial Performance of Selected Commercial Banks in South Sudan: A Survey of Literature on Customer Due Diligence
(Articles)
Abraham Telar Nicknora
Journal of Financial Risk Management
Vol.13 No.2
, May 6, 2024
DOI:
10.4236/jfrm.2024.132012
282
Downloads
1,430
Views
Citations
Factors Affecting the Adoption of E-Banking on Customer Satisfaction in Developing Countries Based on the E-S-QUAL Model: A Case of Investrust Bank
(Articles)
Cynthia Chungu
,
Jackson Phiri
Open Journal of Business and Management
Vol.12 No.3
, May 23, 2024
DOI:
10.4236/ojbm.2024.123093
473
Downloads
3,568
Views
Citations
Maximizing the Impact of Innovative Marketing Automation Technologies in Financial Services
(Articles)
Priyal Borole
Voice of the Publisher
Vol.10 No.2
, June 18, 2024
DOI:
10.4236/vp.2024.102013
126
Downloads
729
Views
Citations
The Influence of Market Dynamics on Switching Intention in the Mobile Telecommunication Industry in Ghana: Exploring the Mediating Role of Competitive Intensity
(Articles)
Francis Osei
,
George Ofori
,
Alfred Owusu
,
Joyce Dankwah Owusu
Open Journal of Business and Management
Vol.12 No.4
, July 24, 2024
DOI:
10.4236/ojbm.2024.124136
188
Downloads
1,130
Views
Citations
An Examination of the Effects of Competitive Strategies on Customer Satisfaction in the Zambian Telecommunication Industry
(Articles)
Maximo Mutemba
,
Terence Malama
American Journal of Industrial and Business Management
Vol.14 No.7
, July 31, 2024
DOI:
10.4236/ajibm.2024.147052
212
Downloads
1,375
Views
Citations
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