Personalization - Articles - Scientific Research Publishing

Cognitive Resonance Theory in Strategic Communication: Understanding Personalization, Emotional Resonance, and Echo Chambers (Articles)

Marija Gombar, Maja Križanec Cvitković

Open Access Library Journal Vol.12 No.4, April 8, 2025

DOI: 10.4236/oalib.1113171 230 Downloads 2,399 Views Citations
AI-Powered Personalization in SuperApps: International Case Studies on User Engagement (Articles)

Zaki Ali Bayashot

Journal of Software Engineering and Applications Vol.18 No.7, July 21, 2025

DOI: 10.4236/jsea.2025.187016 213 Downloads 1,456 Views Citations
The Impact of Big Data-Based Customer Segmentation on Programmatic Purchasing Efficiency: The Role of Chatbot-Based Interactions (Articles)

Muhammet Salih Yiğit

Open Journal of Applied Sciences Vol.15 No.7, July 29, 2025

DOI: 10.4236/ojapps.2025.157146 96 Downloads 649 Views Citations
Customer Centricity, Hyper-Personalization, and New Digital Business Models (Articles)

Snezana Zivcevska-Stalpers

Open Journal of Business and Management Vol.13 No.6, November 25, 2025

DOI: 10.4236/ojbm.2025.136228 203 Downloads 1,798 Views Citations
Exploring the Future Trends of Digital Advertising in Emerging Markets: Insights from Palestine and Jordan (Articles)

Hamdi Sadeh

Open Access Library Journal Vol.13 No.1, January 16, 2026

DOI: 10.4236/oalib.1114800 156 Downloads 1,263 Views Citations
Algorithmic Fairness and Internet of Things (IoT)-Based Personalization in Artificial Intelligence-Driven Healthcare Marketing: Implications for Patient Experience and Choice (Articles)

Turgut Coşkun, Anıl Çetin, Murat Başal

Open Journal of Applied Sciences Vol.16 No.4, April 22, 2026

DOI: 10.4236/ojapps.2026.164068 26 Downloads 274 Views Citations
Beyond Algorithms: A Comprehensive Analysis of AI-Driven Personalization in Strategic Communications (Articles)

Natalie Nkembuh

Journal of Computer and Communications Vol.12 No.10, October 24, 2024

DOI: 10.4236/jcc.2024.1210009 368 Downloads 3,771 Views Citations
This article belongs to the Special Issue on Machine Learning and its Applications
Smart Location-Based Mobile Shopping Android Application (Articles)

Günay Gültekin, Oguz Bayat

Journal of Computer and Communications Vol.2 No.8, June 26, 2014

DOI: 10.4236/jcc.2014.28006 4,677 Downloads 7,607 Views Citations
The Role of Algorithmic Ad Personalization in Driving Impulse Buying Behavior: Mediating Effects of Perceived Value and Moderating Personality Traits (Articles)

Abu Bakar, Huaqiang Wang

Open Access Library Journal Vol.12 No.8, August 6, 2025

DOI: 10.4236/oalib.1113822 216 Downloads 1,667 Views Citations
Reinforcement Learning-Based Personalized Depression Treatment Using Synthetic Data and Real-Time Decision Support (Articles)

Rocco de Filippis, Abdullah Al Foysal

Open Access Library Journal Vol.12 No.8, August 27, 2025

DOI: 10.4236/oalib.1113959 51 Downloads 401 Views Citations
Reinforcement Learning for Antidepressant Dose Adjustment: An Explainable Agent Approach (Articles)

Rocco de Filippis, Abdullah Al Foysal

Open Access Library Journal Vol.12 No.12, December 23, 2025

DOI: 10.4236/oalib.1114449 34 Downloads 235 Views Citations
Systematic Reviews: Exploring Consumer Acceptance of AI (Articles)

Ryan Yu

Open Journal of Business and Management Vol.13 No.2, February 13, 2025

DOI: 10.4236/ojbm.2025.132042 714 Downloads 1,750 Views Citations

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