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DOI
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Journal
Affiliation
ISSN
Subject
Investigating Gen Z Consumers’ Feministic Identities and Gender-Stereotypical Norms on their Attitude Formation towards Femvertising Campaigns, Impacting Purchase Intention
(Articles)
Menatallah M. Kassem
,
Eiman Negm
,
Sahar R. Abu Gharara
Open Access Library Journal
Vol.11 No.6
, June 28, 2024
DOI:
10.4236/oalib.1111244
357
Downloads
2,661
Views
Citations
The Impact of New Energy Vehicle Product Functions on Consumer Purchase Intention in the Backdrop of Sustainable Development Goals
(Articles)
Yingyan Mo
,
Qiliang Mai
Open Access Library Journal
Vol.11 No.11
, November 26, 2024
DOI:
10.4236/oalib.1112490
74
Downloads
655
Views
Citations
The Influences of Short Video Content Marketing on the Purchase Intention: The Case of “Haohuanluo” in China
(Articles)
Zhou-Yan Wu
,
Fang-Lu Zhang
Open Journal of Business and Management
Vol.12 No.6
, November 29, 2024
DOI:
10.4236/ojbm.2024.126223
908
Downloads
5,774
Views
Citations
Purchase Intention from Social Media Platform under the Integration of Money Attitude, Conformity and Price Sensitivity
(Articles)
Shengchen Ke
,
Soun Hong
Journal of Service Science and Management
Vol.17 No.6
, December 17, 2024
DOI:
10.4236/jssm.2024.176028
241
Downloads
1,642
Views
Citations
The Effect of Experience Value on Private Brand Purchase Intention
(Articles)
Meizhen Zhang
,
Qing Li
,
Defeng Yang
Journal of Service Science and Management
Vol.8 No.5
, October 9, 2015
DOI:
10.4236/jssm.2015.85068
3,969
Downloads
6,451
Views
Citations
A Random Forest Approach for Predicting Online Buying Behavior of Indian Customers
(Articles)
Rohit Joshi
,
Rohan Gupte
,
Palanisamy Saravanan
Theoretical Economics Letters
Vol.8 No.3
, February 13, 2018
DOI:
10.4236/tel.2018.83032
4,976
Downloads
12,103
Views
Citations
Perceived Risk versus Perceived Value for Money: Assessing Online Retail Shopping Behavior among Ghanaians
(Articles)
Gideon Buernartey Boyetey
,
Samuel Antwi
iBusiness
Vol.13 No.3
, August 9, 2021
DOI:
10.4236/ib.2021.133008
978
Downloads
4,552
Views
Citations
Study on the Impact of Perceived Network Externalities on Consumers’ New Product Purchase Intention
(Articles)
Yong Zhang
,
Gang Wan
,
Liuting Huang
,
Qiong Yao
Journal of Service Science and Management
Vol.8 No.1
, February 13, 2015
DOI:
10.4236/jssm.2015.81012
5,622
Downloads
11,731
Views
Citations
An Empirical Study of Perceived Factors Affecting Customer Satisfaction to Re-Purchase Intention in Online Stores in China
(Articles)
Shahzad Ahmad Khan
,
Yan Liang
,
Sumaira Shahzad
Journal of Service Science and Management
Vol.8 No.3
, May 8, 2015
DOI:
10.4236/jssm.2015.83032
23,958
Downloads
37,028
Views
Citations
How Do Consumers Adopt Imported Products in an Era of Product Overcrowding?
(Articles)
Miguel Sahagun
,
Arturo Z. Vasquez-Parraga
Theoretical Economics Letters
Vol.7 No.7
, December 7, 2017
DOI:
10.4236/tel.2017.77137
1,072
Downloads
5,204
Views
Citations
This article belongs to the Special Issue on
Consumer Behavior Research
Is India Ready for e-Mobility? An Exploratory Study to Understand e-Vehicles Purchase Intention
(Articles)
Sita Mishra
,
Gunjan Malhotra
Theoretical Economics Letters
Vol.9 No.2
, February 26, 2019
DOI:
10.4236/tel.2019.92027
4,332
Downloads
8,370
Views
Citations
This article belongs to the Special Issue on
Consumer Behavior Research
The Influence of Product Diversity on Consumers’ Impulsive Purchase in Online Shopping Environment
(Articles)
Yingyi Wu
,
Haiquan Chen
,
Hu’an Wang
American Journal of Industrial and Business Management
Vol.9 No.3
, March 22, 2019
DOI:
10.4236/ajibm.2019.93046
2,458
Downloads
8,937
Views
Citations
Effect of Customer Citizenship Behavior on Elderly Customer Purchase Intention Based on Value Co-Creation Theory
(Articles)
Yan Huang
,
Feiyan Liu
Open Journal of Business and Management
Vol.7 No.2
, April 4, 2019
DOI:
10.4236/ojbm.2019.72044
1,224
Downloads
3,268
Views
Citations
On the Development of Intangible Cultural Heritage Souvenir Based on the Perception of Tourists
(Articles)
Haiying Liu
,
Fuli Han
,
Jingyi Wang
Journal of Service Science and Management
Vol.13 No.2
, April 26, 2020
DOI:
10.4236/jssm.2020.132023
1,412
Downloads
3,197
Views
Citations
A Review on Returnless Refunds in E-Commerce Retailing: Sales through Leniency
(Articles)
Guilherme Rodrigues dos Santos
,
Ekaterina Koromyslova
iBusiness
Vol.12 No.2
, June 29, 2020
DOI:
10.4236/ib.2020.122005
995
Downloads
3,918
Views
Citations
Perceived Value Dimension, Product Involvement and Purchase Intention for Intangible Cultural Heritage Souvenir
(Articles)
Haiying Liu
American Journal of Industrial and Business Management
Vol.11 No.1
, January 22, 2021
DOI:
10.4236/ajibm.2021.111006
4,743
Downloads
11,901
Views
Citations
Cultural Differences between Asians and Non-Asians affect Buying Attitudes and Purchasing Behaviours towards Green Tourism Products
(Articles)
Suk Ha Grace Chan
,
Ka Yin Chau
Journal of Service Science and Management
Vol.14 No.3
, May 11, 2021
DOI:
10.4236/jssm.2021.143015
759
Downloads
4,190
Views
Citations
This article belongs to the Special Issue on
Tourism and Hospitality Management
Evaluating the Impact of Storytelling Ads on Consumer Purchase Intention
(Articles)
Sujata Joshi
,
Menachem Domb
,
Barshekee Chanda
,
Amit Bais
Journal of Service Science and Management
Vol.15 No.1
, January 30, 2022
DOI:
10.4236/jssm.2022.151002
2,046
Downloads
10,501
Views
Citations
Promotional Strategies and Consumers’ Purchase Intention on Garment Bazaar Retailers
(Articles)
Joseph L. Adan
,
Raquel G. Ramos
Open Journal of Business and Management
Vol.11 No.2
, March 22, 2023
DOI:
10.4236/ojbm.2023.112033
992
Downloads
19,974
Views
Citations
The Mediating Role of Risk, Credibility, and Convenience in the Relationship between Initial Trust and Purchase Intention in Online Shopping
(Articles)
Vijayakumaran Kathiarayan
Technology and Investment
Vol.14 No.3
, August 29, 2023
DOI:
10.4236/ti.2023.143010
554
Downloads
2,682
Views
Citations
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