and Services Marketing Mix - Articles - Scientific Research Publishing

Aligning People for Digital Transformation in Ports: The Role of Internal Marketing, Learning, and Leadership (Articles)

Mohd Khaidzir Farhan Bin Abidin, Abu Bakar Sade, Norizan Mat Saad

Open Journal of Business and Management Vol.13 No.4, July 28, 2025

DOI: 10.4236/ojbm.2025.134153 136 Downloads 750 Views Citations
Research on Optimization of New Media Marketing Strategy for Specialty Agricultural Products in the Background of Rural Revitalization (Articles)

Na Liu, Lina Kan

Open Journal of Business and Management Vol.13 No.5, September 1, 2025

DOI: 10.4236/ojbm.2025.135170 478 Downloads 2,322 Views Citations
Research on the New Media Marketing Strategies of Fabrar Liberia (Articles)

Augusline Euphemia Wheaton, Xiaojuan Zhang

Open Access Library Journal Vol.12 No.9, September 11, 2025

DOI: 10.4236/oalib.1114031 65 Downloads 564 Views Citations
Analysis of Airline Marketing Optimization Strategies: Taking Middle Eastern Airlines as an Example (Articles)

Fatima Zahraa Bendriouch

Open Access Library Journal Vol.12 No.11, November 12, 2025

DOI: 10.4236/oalib.1114348 84 Downloads 1,698 Views Citations
Influence of Manipulative Marketing Tactics (Articles)

Gila Berlagosky, Taly Furer, Jackie Silbering

Open Journal of Business and Management Vol.13 No.6, November 14, 2025

DOI: 10.4236/ojbm.2025.136222 128 Downloads 980 Views Citations
Sponsorship Disclosure on Instagram: A Systematic Review of Research from 2020 to 2025 (Articles)

Busye Uysal, Melanie Fernandes, Anna Luiza Shakhmurzaeva

Advances in Literary Study Vol.14 No.1, January 15, 2026

DOI: 10.4236/als.2026.141004 123 Downloads 1,019 Views Citations
Innovation Strategies and Firm Performance: Evidence from Kenyan Manufacturing Firms (Articles)

Kamara Tejan Andrew Rollings, Dusingize Jean Paul, Mokete Ntahleng Idlert, Berté Zié Kalifa, Messangan Maynard, Ishaku Hanatu

Open Journal of Business and Management Vol.14 No.4, June 29, 2026

DOI: 10.4236/ojbm.2026.144096 16 Downloads 101 Views Citations
Strategies for Enrollment Managers at Historically Black Colleges and Universities: A Single Case Study (Articles)

Johnny B. McDonald, Charles R. Needham

Open Journal of Business and Management Vol.8 No.3, May 29, 2020

DOI: 10.4236/ojbm.2020.83084 1,085 Downloads 3,161 Views Citations
Security Engineering of SOA Applications Via Reliability Patterns (Articles)

Luigi Coppolino, Luigi Romano, Valerio Vianello

Journal of Software Engineering and Applications Vol.4 No.1, January 27, 2011

DOI: 10.4236/jsea.2011.41001 6,185 Downloads 11,683 Views Citations
Classification of Web Services Using Bayesian Network (Articles)

Ramakanta Mohanty, V. Ravi, M. R. Patra

Journal of Software Engineering and Applications Vol.5 No.4, April 23, 2012

DOI: 10.4236/jsea.2012.54034 7,276 Downloads 12,105 Views Citations
Contribution of safe motherhood solidarity groups in using and accessing maternity services during a period of armed conflict (Articles)

Richard Bitwe Mihanda, Jean Robert Likofata, Gwendolyn J. Lusi

Health Vol.5 No.7, July 16, 2013

DOI: 10.4236/health.2013.57146 4,129 Downloads 6,066 Views Citations
Evaluation of Public Weather Services by Users in the Formal Services Sector in Accra, Ghana (Articles)

Kwabena Asomanin Anaman, Ruth Quaye, Evelyn Amankwah

Modern Economy Vol.8 No.7, July 26, 2017

DOI: 10.4236/me.2017.87065 1,240 Downloads 3,569 Views Citations
Payments for Ecosystem Services Incentives and Adoption of Land Use Interventions in Uluguru Mountains, Tanzania (Articles)

Lazaro Kagata, Felister Mombo, Fatihiya A. Massawe

Agricultural Sciences Vol.9 No.3, March 23, 2018

DOI: 10.4236/as.2018.93022 1,167 Downloads 3,043 Views Citations
Service Delivery Factors That Influence Utilization of HIV Integrated Primary Health Care Programme in Embu Referral Hospital, Kenya (Articles)

Caroline N. Githae, Micah Matiang’i, Moses Muraya

Open Journal of Clinical Diagnostics Vol.9 No.3, September 25, 2019

DOI: 10.4236/ojcd.2019.93006 752 Downloads 2,127 Views Citations
Social Qualimetry of Public Services Standardization in the Kyrgyz Republic (Articles)

Aigul Musaeva, Rita Salmorbekova, Dilnara Rustamova, Zhypargul Abdullaeva

Advances in Applied Sociology Vol.10 No.9, September 15, 2020

DOI: 10.4236/aasoci.2020.109021 796 Downloads 1,939 Views Citations
Tradability of Services: The Role of Identity Maintenance (Articles)

Peter Zweifel

Journal of Service Science and Management Vol.14 No.3, June 24, 2021

DOI: 10.4236/jssm.2021.143022 388 Downloads 1,225 Views Citations
Customer-Centric Service Provision in Academic Libraries in Universities: Systematic Literature Review (Articles)

Christine Mayende, Fredrick Mzee Awuor, Ben Namande

Technology and Investment Vol.12 No.4, November 12, 2021

DOI: 10.4236/ti.2021.124013 716 Downloads 3,793 Views Citations
Service Plan Brief for Establishment of Wellness Centers for Providing Coaching and Physical and Mental Services (Articles)

Benjamin Picciano, Andrea Vizcaino

Journal of Service Science and Management Vol.15 No.3, June 27, 2022

DOI: 10.4236/jssm.2022.153010 185 Downloads 1,845 Views Citations
What Does Research Say for Improving the Efficiency of Lady Healthcare Workers in Pakistan? Review Article (Articles)

Khalid Mahmood, Faheem Jan

Open Journal of Epidemiology Vol.14 No.4, November 8, 2024

DOI: 10.4236/ojepi.2024.144043 137 Downloads 737 Views Citations
Digital Transformation of Nursing Services in Health 4.0 Hospitals (Articles)

Jingming Wang

Open Journal of Nursing Vol.15 No.4, April 22, 2025

DOI: 10.4236/ojn.2025.154021 132 Downloads 809 Views Citations

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