Social Media Marketing - Articles - Scientific Research Publishing

Marketing Practice Course Reform and Exploration under the New Environment of the Automobile Market (Articles)

Yali Yang

Open Access Library Journal Vol.10 No.5, May 22, 2023

DOI: 10.4236/oalib.1110145 85 Downloads 739 Views Citations
Countermeasures and Suggestions on the Innovation and Development of Enterprises Marketing Mode in China under the Background of E-Commerce (Articles)

Xiaoli Chen

Technology and Investment Vol.14 No.4, September 28, 2023

DOI: 10.4236/ti.2023.144014 277 Downloads 1,071 Views Citations
Exploring the Influence of Entrepreneurial Marketing on Business Performance: Based on Spontaneous Order (Articles)

Svend Hollensen, Serveh Saeidi

American Journal of Industrial and Business Management Vol.13 No.10, October 30, 2023

DOI: 10.4236/ajibm.2023.1310060 445 Downloads 2,910 Views Citations
This article belongs to the Special Issue on Industrial Management and Innovation
Building Successful Black-Owned Businesses: How Black Entrepreneurs and White Consumers Can Help Close the Racial Wealth Gap in America (Articles)

Hudson Josiah Stovall

Open Journal of Business and Management Vol.11 No.6, November 16, 2023

DOI: 10.4236/ojbm.2023.116169 259 Downloads 1,607 Views Citations
This article belongs to the Special Issue on Business Management and Marketing
Cooperative Competition Strategies of Industrial Marketing in the Period of Covid-19 Disease (Articles)

Mohammad Taleghani, Maral Shadpour

American Journal of Industrial and Business Management Vol.13 No.11, November 30, 2023

DOI: 10.4236/ajibm.2023.1311073 239 Downloads 1,004 Views Citations
Factors Influencing the Adoption of E-Marketing in the Tourism Industry by SMEs in Developing Countries Based on UTAUT Model (Articles)

Mark Chicha, Jackson Phiri

Open Journal of Business and Management Vol.12 No.1, January 30, 2024

DOI: 10.4236/ojbm.2024.121032 553 Downloads 2,797 Views Citations
Factors Affecting Green Purchase Behaviour and Future Marketing Strategy (Articles)

Guochuang Liang

American Journal of Industrial and Business Management Vol.14 No.2, February 27, 2024

DOI: 10.4236/ajibm.2024.142010 561 Downloads 2,650 Views Citations
How Does Sustainable Digital Marketing Affect Consumer Behavior? (Articles)

Lifang Yao

American Journal of Industrial and Business Management Vol.14 No.3, March 25, 2024

DOI: 10.4236/ajibm.2024.143013 1,159 Downloads 6,147 Views Citations
Research on Connotation Mining and System Construction of Jewelry Brand Cultural Marketing (Articles)

Guo Ning, Chenggang Li

Advances in Journalism and Communication Vol.12 No.1, March 27, 2024

DOI: 10.4236/ajc.2024.121009 293 Downloads 1,130 Views Citations
The Relationship between Digital Content Marketing Success and Sustainable Consumption Behavior (Articles)

Bassam S. A. Mansour, Murat Basal

American Journal of Industrial and Business Management Vol.14 No.4, April 17, 2024

DOI: 10.4236/ajibm.2024.144020 738 Downloads 3,608 Views Citations
Is There a Place for Hedonic Consumption in On-Line Shopping Addiction? (Articles)

Melike Selcuk Arpınar, Murat Basal

Sociology Mind Vol.14 No.2, April 28, 2024

DOI: 10.4236/sm.2024.142011 337 Downloads 1,484 Views Citations
Aviation Safety and Data Mining in Marketing Dimension (Articles)

Sevgi Adigüzel, Murat Başal, Emel Saraç

Advances in Aerospace Science and Technology Vol.9 No.3, September 23, 2024

DOI: 10.4236/aast.2024.93009 170 Downloads 1,134 Views Citations
Research on High-Quality Employment of College Students from the Perspective of Self-Marketing: A Case Study of Local Institutions in Guangdong (Articles)

Wenchao Wang, Yanzun Lai, Jun Deng, Jie Shi, Lichun You

Modern Economy Vol.15 No.10, October 28, 2024

DOI: 10.4236/me.2024.1510052 132 Downloads 853 Views Citations
Customer Satisfaction with Metaverse and Twin Avatar in Health Marketing (Articles)

Bahattin Ariğ, Murat Başal

Open Journal of Applied Sciences Vol.14 No.11, November 29, 2024

DOI: 10.4236/ojapps.2024.1411217 142 Downloads 839 Views Citations
The Enlightenment of Marketing Aesthetics to Contemporary Aesthetic Education (Articles)

Sicheng Lai, Boxiang Zhuang

Open Access Library Journal Vol.12 No.2, February 18, 2025

DOI: 10.4236/oalib.1112933 96 Downloads 592 Views Citations
Analysis of Advertising Marketing and Welfare in a Supply Chain (Articles)

Iou-Min Lin, Chu Chuan Hsu, Jen-Yao Lee, Chung-Yang Lee

Theoretical Economics Letters Vol.15 No.2, April 8, 2025

DOI: 10.4236/tel.2025.152021 114 Downloads 526 Views Citations
Research on Influencing Factors of Short-Form Video Marketing Effect in Mobile Home Sell (Articles)

Bakirova Tatyana

Open Access Library Journal Vol.12 No.4, April 24, 2025

DOI: 10.4236/oalib.1113145 146 Downloads 1,506 Views Citations
Analysis of the Relationship between Organizational Performance, Marketing Orientation and Learning Orientation (Articles)

Gan-Unur Oyuntuguldur, Baljir Khishigtogtokh, Sereeter Erdenetuul

Open Journal of Business and Management Vol.13 No.3, May 14, 2025

DOI: 10.4236/ojbm.2025.133092 126 Downloads 795 Views Citations
A Study on Luckin Coffee’s Brand Communication Strategy from the Perspective of Integrated Marketing Communications Theory (Articles)

Panyan Fang, Fang Jin

Open Access Library Journal Vol.12 No.7, July 30, 2025

DOI: 10.4236/oalib.1113715 120 Downloads 1,557 Views Citations
Best Practices for a Successful Restaurant Week: Implications for Stakeholder Management (Articles)

Mark R. Testa

Journal of Service Science and Management Vol.19 No.1, January 8, 2026

DOI: 10.4236/jssm.2026.191001 86 Downloads 431 Views Citations

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