Low Carbon; Marketing Innovation; Organizational Performance - Articles

7 Pillars of Digital Transformation Framework for Continuous Business Growth (Articles)

Yasaman Javadi

iBusiness Vol.14 No.3, September 13, 2022

DOI: 10.4236/ib.2022.143011 560 Downloads 3,184 Views Citations
The Future of Marketing: How Predictive Modeling Optimizes Campaign Strategies (Articles)

Leila Sadrnia

iBusiness Vol.15 No.4, December 29, 2023

DOI: 10.4236/ib.2023.154018 574 Downloads 3,423 Views Citations
The Effect of Consumer Attitude on the Effect of Social Media Marketing on Hospital Promotion Activities through Content Marketing (Articles)

Busra Yuceer, Omer Faruk Sarkbay, Murat Basal

Open Journal of Social Sciences Vol.12 No.2, February 27, 2024

DOI: 10.4236/jss.2024.122021 671 Downloads 2,738 Views Citations
Digital Marketing on LinkedIn: In-Depth Strategies for Lead Generation (Articles)

Serveh Saeidi, Svend Hollensen

American Journal of Industrial and Business Management Vol.14 No.5, May 9, 2024

DOI: 10.4236/ajibm.2024.145033 1,240 Downloads 7,111 Views Citations
On Line Media Market and New Advertising Agencies: Analysis of an Italian Case (Articles)

Simone Guercini

Journal of Service Science and Management Vol.2 No.2, June 17, 2009

DOI: 10.4236/jssm.2009.22015 6,274 Downloads 11,895 Views Citations
The Tourist Harassment Based on the Marketing (Articles)

Ji Wen, Yina Li

American Journal of Industrial and Business Management Vol.5 No.3, March 18, 2015

DOI: 10.4236/ajibm.2015.53012 5,435 Downloads 7,442 Views Citations
Self-Construal and Its Implications for Marketing (Articles)

Kun Gai

Open Journal of Social Sciences Vol.6 No.5, May 29, 2018

DOI: 10.4236/jss.2018.65020 1,831 Downloads 7,016 Views Citations
Research on the Effect of 4C + 2S to Customer Perceived Value in Scene Marketing of Clothing Industry in China (Articles)

Yuan Wang

Open Journal of Business and Management Vol.8 No.2, March 5, 2020

DOI: 10.4236/ojbm.2020.82037 1,672 Downloads 4,327 Views Citations
Strategies to Cultivate Generation Z Talent in Marketing under the Big Data Era (Articles)

Fan Mo

Open Access Library Journal Vol.9 No.1, January 6, 2022

DOI: 10.4236/oalib.1108157 343 Downloads 2,316 Views Citations
Food Marketing and Its Influence on Peoples’ Perception of Health (Articles)

Samantha Willis

Open Journal of Social Sciences Vol.10 No.11, October 28, 2022

DOI: 10.4236/jss.2022.1011034 611 Downloads 4,623 Views Citations
This article belongs to the Special Issue on Health and Social Sciences
Effects of Charcoal Marketing on the Environment and Health in the City of Cotonou in Southern Benin (Articles)

Théodore Soussia, Victoria Zinsou, Thékpo Théodore Adjakpa, Boniface Bonaventure Kpamegan, Florence Nicole Houngla, Charles Sossa Jérôme, Lisette Odoulami, Lamine Saîd Baba-Moussa

Journal of Geoscience and Environment Protection Vol.12 No.11, November 22, 2024

DOI: 10.4236/gep.2024.1211007 90 Downloads 600 Views Citations
A Literature Review on Consumer’s Complaining Behavior and Dissatisfaction: Implication of Marketing Strategies with Special Reference to the Online Retail Sector (Articles)

Komal

Open Journal of Business and Management Vol.9 No.2, February 25, 2021

DOI: 10.4236/ojbm.2021.92027 1,413 Downloads 10,194 Views Citations
This article belongs to the Special Issue on Business Administration and Management
Contribution of Finance to the Low Carbon Economy (Articles)

Constancio Zamora Ramírez, José María González González

Low Carbon Economy Vol.2 No.2, June 24, 2011

DOI: 10.4236/lce.2011.22010 8,224 Downloads 16,737 Views Citations
In-Depth Analysis: The Importance of Instructional Leadership in Education (Articles)

Joseph Ozigis Akomodi

Open Journal of Leadership Vol.14 No.2, April 18, 2025

DOI: 10.4236/ojl.2025.142008 486 Downloads 5,598 Views Citations
Research on Influence of Manager’s Innovation Preference on Innovation-Decision Making (Articles)

Chen Tao, Yang Liu

Technology and Investment Vol.3 No.3, August 31, 2012

DOI: 10.4236/ti.2012.33026 5,109 Downloads 8,426 Views Citations
Independent Directors and Enterprise Technology Innovation (Articles)

Xingcun Hu, Xiaohui Sun

American Journal of Industrial and Business Management Vol.9 No.10, October 24, 2019

DOI: 10.4236/ajibm.2019.910125 874 Downloads 2,302 Views Citations
Technology Innovation Stratagem and Role Played by MNCs: Evidence from Chinese Pharmaceutical Sector (Articles)

Li-Li Cao, Xiang-Dong Chen

Journal of Service Science and Management Vol.1 No.2, September 25, 2008

DOI: 10.4236/jssm.2008.12017 5,682 Downloads 10,417 Views Citations
Management Innovation in Brazilian Technology Companies: The Challenges Faced by Managers in the Practice of Innovation (Articles)

Luan Carlos Santos Silva, João Luiz Kovaleski, Silvia Gaia, Pedro Paulo de Andrade Júnior

American Journal of Industrial and Business Management Vol.2 No.4, October 31, 2012

DOI: 10.4236/ajibm.2012.24021 6,107 Downloads 10,078 Views Citations
Strategic Innovation Planning and Partnerships: Aligning Market, Products/Services/Processes and Technologies (Articles)

Mauro Caetano, Daniel C. Amaral

Technology and Investment Vol.4 No.1, February 26, 2013

DOI: 10.4236/ti.2013.41001 6,618 Downloads 11,548 Views Citations
Adoption of Innovation within Universities: Proposing and Testing an Initial Model (Articles)

Abdulrahman Hariri, Paul Roberts

Creative Education Vol.6 No.2, February 10, 2015

DOI: 10.4236/ce.2015.62017 6,582 Downloads 9,135 Views Citations

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