Destination Marketing - Articles - Scientific Research Publishing

Optimization of Marketing Strategy for “E-Commerce Live Streaming + Agricultural Products” in the New Media Era (Articles)

Xinyu Huang

American Journal of Industrial and Business Management Vol.13 No.10, October 30, 2023

DOI: 10.4236/ajibm.2023.1310061 901 Downloads 4,105 Views Citations
Effects of Social Media Marketing on Brand Awareness Based on the Stimulus Organism Response Model in Developing Countries (Articles)

Inonge Lilembalemba, Jackson Phiri

Open Journal of Business and Management Vol.12 No.1, January 31, 2024

DOI: 10.4236/ojbm.2024.121035 1,075 Downloads 6,577 Views Citations
Artificial Intelligence in the Management of Textile Companies: A Contextual Analysis (Articles)

Marco Vinicio Cevallos Bravo, William Marcelo Ponce Iturralde

Open Journal of Business and Management Vol.12 No.2, March 20, 2024

DOI: 10.4236/ojbm.2024.122050 367 Downloads 2,417 Views Citations
The Influence of Large Language Models on Conversational Marketing and Communication Strategies (Articles)

Priyal Borole

Voice of the Publisher Vol.10 No.2, April 2, 2024

DOI: 10.4236/vp.2024.102008 421 Downloads 2,132 Views Citations
The Impact of Social Media Marketing on Consumer Behavior: A Study of the Fashion Retail Industry (Articles)

Saddam Nasir Chowdhury, Md Omar Faruque, Sadia Sharmin, Tughlok Talukder, Md Abdullah Al Mahmud, Golam Dastagir, Surove Akter

Open Journal of Business and Management Vol.12 No.3, May 21, 2024

DOI: 10.4236/ojbm.2024.123090 4,300 Downloads 71,258 Views Citations
Exploring the Evolution of Brand Loyalty in the Age of Social Media (Articles)

Muhammed Zakir Hossain, Habiba Kibria

Journal of Service Science and Management Vol.17 No.3, June 5, 2024

DOI: 10.4236/jssm.2024.173011 1,148 Downloads 10,593 Views Citations
Social Media Influence on Millennials Purchase Behaviour of Coca-Cola and Pepsi Carbonated Soft Drink (Articles)

Tolulope Ajibade, Donia Waseem

Open Journal of Business and Management Vol.12 No.4, June 12, 2024

DOI: 10.4236/ojbm.2024.124110 730 Downloads 4,666 Views Citations
Maximizing the Impact of Innovative Marketing Automation Technologies in Financial Services (Articles)

Priyal Borole

Voice of the Publisher Vol.10 No.2, June 18, 2024

DOI: 10.4236/vp.2024.102013 138 Downloads 766 Views Citations
The Use of Artificial Intelligence through Market Positioning in Small Businesses to Increase Revenue Growth in Small Businesses (Articles)

Seetharama Rangareddygari

Open Journal of Business and Management Vol.12 No.4, July 24, 2024

DOI: 10.4236/ojbm.2024.124138 468 Downloads 2,990 Views Citations
Does the Reform of Supply and Marketing Cooperatives Improve the New Quality Productive Forces of CO-OP Enterprises?
—An Empirical Test Based on Listed Enterprises (Articles)

Qinghuan Zheng, Yanqi Wu, Long Zhao, Yimeng Chen

Modern Economy Vol.15 No.10, October 10, 2024

DOI: 10.4236/me.2024.1510046 130 Downloads 863 Views Citations
Examining the Influence of Consumer Green Consumption Intention and Enterprise Environmental Awareness toward Enterprise Marketing Sustainability (Articles)

Yulianawati , Muhammad Abdullah Khan, John Wiredu

American Journal of Industrial and Business Management Vol.14 No.11, November 12, 2024

DOI: 10.4236/ajibm.2024.1411070 266 Downloads 1,700 Views Citations
Investigating the Influence of Social Media Marketing Campaigns on Libyan Consumer Behavior Pertaining to Private Universities: A Case Study of the Libyan International University (Articles)

Abdilrahman Ebrahim

Open Access Library Journal Vol.11 No.11, November 30, 2024

DOI: 10.4236/oalib.1112470 105 Downloads 937 Views Citations
Application Research of Multi-Dimensional Customer Behavior Analysis Model in Precision Marketing (Articles)

Shuotong Dong

Open Journal of Applied Sciences Vol.14 No.12, December 19, 2024

DOI: 10.4236/ojapps.2024.1412235 201 Downloads 1,196 Views Citations
Modeling Influencing Factors in U.S. Film Success (1940-2024) (Articles)

Jinglin Xiao

Modern Economy Vol.15 No.12, December 23, 2024

DOI: 10.4236/me.2024.1512068 200 Downloads 1,678 Views Citations
An Analysis of Snow Sports Promotion in China through Different Social Media Platforms (Articles)

Zhengqing Ding

Open Journal of Business and Management Vol.13 No.1, January 24, 2025

DOI: 10.4236/ojbm.2025.131027 208 Downloads 1,197 Views Citations
An Examination of How Social Media Participation and Customer Satisfaction Affect the Likelihood that a Business Will Make Another Transaction in the Hospitality Sector (Articles)

Tughlok Talukder, Seaam Bin Masud, Md. Rashel Miah, Ashrafuzzaman Hera, Md. Omar Faruque

Open Access Library Journal Vol.12 No.1, January 27, 2025

DOI: 10.4236/oalib.1112802 205 Downloads 1,919 Views Citations
Exploring the Impact of Online Marketing Content on College Students’ Values (Articles)

Yan Shen

Open Access Library Journal Vol.12 No.3, March 5, 2025

DOI: 10.4236/oalib.1112984 82 Downloads 762 Views Citations
Consumer Behavior of Firestone Liberia (Articles)

Yealu G. Kogar, Jihong Shao

Open Access Library Journal Vol.12 No.3, March 20, 2025

DOI: 10.4236/oalib.1113011 126 Downloads 850 Views Citations
Motivational Factors to Multi-Level Marketing: The Moderating Role of Trust (Articles)

Françoise Delphine Ngo Omam, Bertrand Sogbossi Bocco

American Journal of Industrial and Business Management Vol.15 No.3, March 31, 2025

DOI: 10.4236/ajibm.2025.153025 230 Downloads 1,445 Views Citations
Marketing Mix Optimization in Nigeria’s Brewing Industry: A Regression and Geometric Programming Approach (Case Study of Nigerian Breweries PLC) (Articles)

Geoffrey Uzodinma Ugwuanyim, Harrison Obiora Amuji, Oforegbunam Thaddeus Ebiringa, Donatus Eberechukwu Onwuegbuchunam

Open Journal of Statistics Vol.15 No.2, April 8, 2025

DOI: 10.4236/ojs.2025.152010 141 Downloads 811 Views Citations

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