Marketing Mix - Articles - Scientific Research Publishing

The Extent of Use of Selected Social Media Applications in the Marketing of Library Services to Postgraduate Students: A Study of Mahatma Gandhi Graduate Library, University of Nairobi, Kenya (Articles)

Emily Anyango Amek

Open Access Library Journal Vol.13 No.1, January 22, 2026

DOI: 10.4236/oalib.1114100 72 Downloads 365 Views Citations
Innovation Strategies and Firm Performance: Evidence from Kenyan Manufacturing Firms (Articles)

Kamara Tejan Andrew Rollings, Dusingize Jean Paul, Mokete Ntahleng Idlert, Berté Zié Kalifa, Messangan Maynard, Ishaku Hanatu

Open Journal of Business and Management Vol.14 No.4, June 29, 2026

DOI: 10.4236/ojbm.2026.144096 16 Downloads 96 Views Citations
Strategies for Enrollment Managers at Historically Black Colleges and Universities: A Single Case Study (Articles)

Johnny B. McDonald, Charles R. Needham

Open Journal of Business and Management Vol.8 No.3, May 29, 2020

DOI: 10.4236/ojbm.2020.83084 1,085 Downloads 3,157 Views Citations
Analytical Method to Monitor Industrial Pickling Baths Initially Constituted by HF, HNO₃ (Articles)

Brigitte Dustou, Laure Latapie, Fabien Chauvet, Jean-Michel Bergerat, Theodore Tzedakis

Journal of Analytical Sciences, Methods and Instrumentation Vol.7 No.4, December 29, 2017

DOI: 10.4236/jasmi.2017.74009 2,901 Downloads 6,670 Views Citations
Seepage Mitigation in Hydropower Dams by Optimization in Roller Compacted Concrete Interlayer (Monoliths) Joint Bonding Technology (Articles)

Junjie Jin, Qingguo Zhou, Yuanguang Liu, Shuncai Ning

Open Journal of Civil Engineering Vol.12 No.1, March 31, 2022

DOI: 10.4236/ojce.2022.121009 325 Downloads 1,564 Views Citations
Enhancing Sustainability and Performance of Warm Mix High Volume Rubber Composite Modified Asphalt for Road Construction (Articles)

Prodhan Md Safiq Raihan, Md Monir Hossain

World Journal of Engineering and Technology Vol.13 No.2, April 29, 2025

DOI: 10.4236/wjet.2025.132015 157 Downloads 984 Views Citations
Warm Mix Asphalt: Natural Additives and Sustainable Technologies for Reducing Environmental Pollution (Articles)

Prodhan Md Safiq Raihan, Robinson Vega Diaz, Lei Wan

World Journal of Engineering and Technology Vol.13 No.4, September 15, 2025

DOI: 10.4236/wjet.2025.134049 122 Downloads 849 Views Citations
Guidelines for Hospital Managers Implementing DRGs (Articles)

Panos Panagiotopoulos, Nikos Maniadakis

Open Journal of Applied Sciences Vol.16 No.1, January 15, 2026

DOI: 10.4236/ojapps.2026.161014 95 Downloads 546 Views Citations
Invisible Inequities: How Algorithmic Marketing Reinforces Bias (Articles)

Jaimee Nguyen

Open Journal of Business and Management Vol.13 No.6, November 27, 2025

DOI: 10.4236/ojbm.2025.136231 96 Downloads 770 Views Citations
Sprouting Wings in the Hyper-Colonial: High-Octane Desire and Youth-Targeted Market Predation (Articles)

Mark B. Borg

Psychology Vol.1 No.4, November 18, 2010

DOI: 10.4236/psych.2010.14040 6,723 Downloads 10,846 Views Citations
Adoption and Use of Household Microgeneration Heat Technologies (Articles)

Sally Caird, Robin Roy

Low Carbon Economy Vol.1 No.2, January 18, 2011

DOI: 10.4236/lce.2010.12008 7,148 Downloads 13,255 Views Citations
Evolving Green Aviation Transport System: A Hoilistic Approah to Sustainable Green Market Development (Articles)

A. N. Sarkar

American Journal of Climate Change Vol.1 No.3, September 20, 2012

DOI: 10.4236/ajcc.2012.13014 19,183 Downloads 32,818 Views Citations
Retail Pricing under Contract Self-Selection: An Empirical Exploration (Articles)

Yuanfang Lin, Lianhua Li

Technology and Investment Vol.4 No.1B, January 17, 2013

DOI: 10.4236/ti.2013.41B007 3,698 Downloads 5,622 Views Citations
Research on the Tourism Effect and Marketing Strategy of Convention & Exposition Industry: A Case Study of Shenzhen City of China (Articles)

Rong Wu, Mu Zhang

Journal of Service Science and Management Vol.6 No.2, June 10, 2013

DOI: 10.4236/jssm.2013.62015 9,970 Downloads 14,955 Views Citations
Winning Consumers through Experience: Competition between Domestic and International Businesses (Articles)

Yan Liu, Dahai Dong

American Journal of Industrial and Business Management Vol.3 No.3, July 5, 2013

DOI: 10.4236/ajibm.2013.33040 5,384 Downloads 8,586 Views Citations
R&D-Marketing Integration and Performance—Evidence Provided by Agricultural Science and Technology Enterprises (Articles)

Qiong Yao, Meisi Xu, Hua Song, Wenfang Jiang, Yong Zhang

Journal of Service Science and Management Vol.7 No.1, February 7, 2014

DOI: 10.4236/jssm.2014.71003 15,187 Downloads 19,285 Views Citations
Antibiotics/antibacterial drug use, their marketing and promotion during the post-antibiotic golden age and their role in emergence of bacterial resistance (Articles)

Godfrey S. Bbosa, Norah Mwebaza, John Odda, David B. Kyegombe, Muhammad Ntale

Health Vol.6 No.5, February 24, 2014

DOI: 10.4236/health.2014.65059 22,555 Downloads 33,682 Views Citations
Social Media in Science Marketing-Framework, Instruments, and Strategies. Cases from German Research Institutes (Articles)

Oliver Mauroner, Dorit Fauck

Open Journal of Business and Management Vol.2 No.3, July 29, 2014

DOI: 10.4236/ojbm.2014.23030 5,024 Downloads 8,689 Views Citations
An Exploratory Study on Technological Innovation of Agricultural Science and Technology Enterprises in China (Articles)

Qiong Yao, Meisi Xu, Wenfang Jiang, Yong Zhang

iBusiness Vol.6 No.3, August 29, 2014

DOI: 10.4236/ib.2014.63011 3,695 Downloads 5,353 Views Citations
Safety and Efficacy of Combination Therapy with Insulin Glargine and Oral Hypoglycaemic Agents Including DPP-4 Inhibitors in Japanese T2DM Patients: ALOHA 2 Study, a Post-Marketing Surveillance for Lantus^® (Articles)

Masayuki Kobayashi, Shoko Tsukube, Yukio Ikeda, Yujin Shuto

Journal of Diabetes Mellitus Vol.4 No.4, October 16, 2014

DOI: 10.4236/jdm.2014.44039 5,602 Downloads 9,188 Views Citations

First <...131415 ...>Last

	[email protected]
	+86 18163351462 (WhatsApp)
	1655362766
	SCIRP WeChat

All	Title	Abstract	Keywords
DOI	Author	Journal	Affiliation
ISSN	Subject

	[email protected]
	+86 18163351462(WhatsApp)
	1655362766

	Paper Publishing WeChat

Browse Subjects

Publish with us

Home

About SCIRP

Service

Policies