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ISSN
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Research on Optimization of New Media Marketing Strategy for Specialty Agricultural Products in the Background of Rural Revitalization
(Articles)
Na Liu
,
Lina Kan
Open Journal of Business and Management
Vol.13 No.5
, September 1, 2025
DOI:
10.4236/ojbm.2025.135170
428
Downloads
2,107
Views
Citations
Research on the New Media Marketing Strategies of Fabrar Liberia
(Articles)
Augusline Euphemia Wheaton
,
Xiaojuan Zhang
Open Access Library Journal
Vol.12 No.9
, September 11, 2025
DOI:
10.4236/oalib.1114031
61
Downloads
505
Views
Citations
Use of Social Media in Marketing Library Services at Lira University Library
(Articles)
Susan Mary Akuku
,
Ronald Izaruku
Open Access Library Journal
Vol.12 No.10
, October 28, 2025
DOI:
10.4236/oalib.1114291
77
Downloads
672
Views
Citations
Analysis of Airline Marketing Optimization Strategies: Taking Middle Eastern Airlines as an Example
(Articles)
Fatima Zahraa Bendriouch
Open Access Library Journal
Vol.12 No.11
, November 12, 2025
DOI:
10.4236/oalib.1114348
80
Downloads
1,481
Views
Citations
Influence of Manipulative Marketing Tactics
(Articles)
Gila Berlagosky
,
Taly Furer
,
Jackie Silbering
Open Journal of Business and Management
Vol.13 No.6
, November 14, 2025
DOI:
10.4236/ojbm.2025.136222
121
Downloads
901
Views
Citations
Sponsorship Disclosure on Instagram: A Systematic Review of Research from 2020 to 2025
(Articles)
Busye Uysal
,
Melanie Fernandes
,
Anna Luiza Shakhmurzaeva
Advances in Literary Study
Vol.14 No.1
, January 15, 2026
DOI:
10.4236/als.2026.141004
94
Downloads
836
Views
Citations
The Extent of Use of Selected Social Media Applications in the Marketing of Library Services to Postgraduate Students: A Study of Mahatma Gandhi Graduate Library, University of Nairobi, Kenya
(Articles)
Emily Anyango Amek
Open Access Library Journal
Vol.13 No.1
, January 22, 2026
DOI:
10.4236/oalib.1114100
64
Downloads
322
Views
Citations
Strategies for Enrollment Managers at Historically Black Colleges and Universities: A Single Case Study
(Articles)
Johnny B. McDonald
,
Charles R. Needham
Open Journal of Business and Management
Vol.8 No.3
, May 29, 2020
DOI:
10.4236/ojbm.2020.83084
1,069
Downloads
3,092
Views
Citations
Invisible Inequities
: How Algorithmic Marketing Reinforces Bias
(Articles)
Jaimee Nguyen
Open Journal of Business and Management
Vol.13 No.6
, November 27, 2025
DOI:
10.4236/ojbm.2025.136231
85
Downloads
753
Views
Citations
Model Averaging by Stacking
(Articles)
Claudio Morana
Open Journal of Statistics
Vol.5 No.7
, December 30, 2015
DOI:
10.4236/ojs.2015.57079
5,432
Downloads
6,810
Views
Citations
This article belongs to the Special Issue on
Multivariate Statistical Analysis
Sprouting Wings in the Hyper-Colonial: High-Octane Desire and Youth-Targeted Market Predation
(Articles)
Mark B. Borg
Psychology
Vol.1 No.4
, November 18, 2010
DOI:
10.4236/psych.2010.14040
6,676
Downloads
10,770
Views
Citations
Adoption and Use of Household Microgeneration Heat Technologies
(Articles)
Sally Caird
,
Robin Roy
Low Carbon Economy
Vol.1 No.2
, January 18, 2011
DOI:
10.4236/lce.2010.12008
7,086
Downloads
13,154
Views
Citations
Evolving Green Aviation Transport System: A Hoilistic Approah to Sustainable Green Market Development
(Articles)
A. N. Sarkar
American Journal of Climate Change
Vol.1 No.3
, September 20, 2012
DOI:
10.4236/ajcc.2012.13014
19,108
Downloads
32,669
Views
Citations
Retail Pricing under Contract Self-Selection: An Empirical Exploration
(Articles)
Yuanfang Lin
,
Lianhua Li
Technology and Investment
Vol.4 No.1B
, January 17, 2013
DOI:
10.4236/ti.2013.41B007
3,612
Downloads
5,519
Views
Citations
Attitude and Needs of Thai People in Selecting Domestic Low-Cost Airlines
(Articles)
Sittichai Charoensettasilp
,
Chong Wu
American Journal of Industrial and Business Management
Vol.3 No.2
, April 23, 2013
DOI:
10.4236/ajibm.2013.32023
7,494
Downloads
12,644
Views
Citations
Research on the Tourism Effect and Marketing Strategy of Convention & Exposition Industry: A Case Study of Shenzhen City of China
(Articles)
Rong Wu
,
Mu Zhang
Journal of Service Science and Management
Vol.6 No.2
, June 10, 2013
DOI:
10.4236/jssm.2013.62015
9,933
Downloads
14,881
Views
Citations
Winning Consumers through Experience: Competition between Domestic and International Businesses
(Articles)
Yan Liu
,
Dahai Dong
American Journal of Industrial and Business Management
Vol.3 No.3
, July 5, 2013
DOI:
10.4236/ajibm.2013.33040
5,351
Downloads
8,511
Views
Citations
R&D-Marketing Integration and Performance—Evidence Provided by Agricultural Science and Technology Enterprises
(Articles)
Qiong Yao
,
Meisi Xu
,
Hua Song
,
Wenfang Jiang
,
Yong Zhang
Journal of Service Science and Management
Vol.7 No.1
, February 7, 2014
DOI:
10.4236/jssm.2014.71003
15,141
Downloads
19,165
Views
Citations
Antibiotics/antibacterial drug use, their marketing and promotion during the post-antibiotic golden age and their role in emergence of bacterial resistance
(Articles)
Godfrey S. Bbosa
,
Norah Mwebaza
,
John Odda
,
David B. Kyegombe
,
Muhammad Ntale
Health
Vol.6 No.5
, February 24, 2014
DOI:
10.4236/health.2014.65059
22,501
Downloads
33,504
Views
Citations
Social Media in Science Marketing-Framework, Instruments, and Strategies. Cases from German Research Institutes
(Articles)
Oliver Mauroner
,
Dorit Fauck
Open Journal of Business and Management
Vol.2 No.3
, July 29, 2014
DOI:
10.4236/ojbm.2014.23030
4,955
Downloads
8,550
Views
Citations
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