Consumer Based Brand Equity CBBE - Articles - Scientific Research Publishing

Consumers’ Perception and Knowledge of Food Additives in Senegal: A Pilot Study (Articles)

Alé Kane, Hamidou Mbodji, Papa Mamadou Dit Doudou Sylla, Alioune Sow, Abdoulaye Tamba, Malick Mbengue, Mady Cissé

Open Journal of Applied Sciences Vol.14 No.1, January 8, 2024

DOI: 10.4236/ojapps.2024.141003 362 Downloads 2,207 Views Citations
The Prediction for the Consumer Price Index of Residents in Perspective of Time Series Method in Case of Chongqing (Articles)

Chunhuan Xiang

Journal of Applied Mathematics and Physics Vol.12 No.1, January 30, 2024

DOI: 10.4236/jamp.2024.121017 210 Downloads 672 Views Citations
How Does Sustainable Digital Marketing Affect Consumer Behavior? (Articles)

Lifang Yao

American Journal of Industrial and Business Management Vol.14 No.3, March 25, 2024

DOI: 10.4236/ajibm.2024.143013 1,159 Downloads 6,147 Views Citations
Factors Affecting Consumer Choice in the Hotel Industry: A Case of Equatorial Guinea (Articles)

Perdo Jesus Nsue Bela

Open Access Library Journal Vol.11 No.11, November 25, 2024

DOI: 10.4236/oalib.1112541 167 Downloads 1,799 Views Citations
An Analysis of Consumer Reviews on Douyin Mall from the Perspective of Appraisal Theory (Articles)

Yuan Xie

Open Access Library Journal Vol.12 No.4, April 9, 2025

DOI: 10.4236/oalib.1113209 64 Downloads 608 Views Citations
The Impact of Social Media Marketing on Consumer Behavior in Yemen (Articles)

Abdullah Abdulhafedh Abdullah Saif, Mohammed Abdeulglel Mansoor Mohammed, Abdullah Mohammed Abdulnoor Abduljalil, Shehab Abdulhafedh Abdullah Saif, Adam Ali Ahmed Abdullah, Akram Ali Abdullah Altahery, Murshed Adham Fuad Saif

Open Access Library Journal Vol.12 No.9, September 12, 2025

DOI: 10.4236/oalib.1114105 92 Downloads 934 Views Citations
Is Consumer Behavior the Final Conquest for the Metaverse: Are We Ready for It? (Articles)

Teck Choon Teo, Alexander Christian Zhang

Modern Economy Vol.16 No.9, September 16, 2025

DOI: 10.4236/me.2025.169067 76 Downloads 415 Views Citations
Why Some Businesses Succeed While Others Fail? And What Can We Learn from That? (Articles)

Fatima Zahraa Bendriouch

Open Access Library Journal Vol.13 No.5, May 18, 2026

DOI: 10.4236/oalib.1115168 10 Downloads 89 Views Citations
Research on Internet Consumer Financial Products Usage Intention—Taking College Students as an Example (Articles)

Yexin Cai

Journal of Financial Risk Management Vol.6 No.4, December 20, 2017

DOI: 10.4236/jfrm.2017.64027 1,653 Downloads 4,174 Views Citations
Developing an Economic Model for Donations: Theoretical Analysis and Policy Implication (Articles)

Tin-Chun Lin

Theoretical Economics Letters Vol.9 No.6, August 27, 2019

DOI: 10.4236/tel.2019.96124 2,760 Downloads 4,128 Views Citations
Legal Protection for the Consumer in E-Commerce According to Saudi Law (A Descriptive, Analytical, and Comparative Study with the Laws of the United States of America) (Articles)

Adnan Almalki

Beijing Law Review Vol.12 No.4, December 8, 2021

DOI: 10.4236/blr.2021.124058 511 Downloads 3,165 Views Citations
An Introspection of Luxury Auto Sales Using Revealed Preference Theory (Articles)

Derek J. Streidl

Journal of Mathematical Finance Vol.13 No.3, August 25, 2023

DOI: 10.4236/jmf.2023.133023 279 Downloads 1,197 Views Citations
Analysis of Consumers’ Consumption Intention and Influencing Factors towards Qingyuan Chicken in the Pearl River Delta Region of China (Articles)

Zhuolin Xiao, Yi Feng, Biaobiao Ge

Open Journal of Business and Management Vol.13 No.1, December 19, 2024

DOI: 10.4236/ojbm.2025.131006 96 Downloads 598 Views Citations
The Influence of Social Media Marketing on Consumer Decision Making in Ivory Coast (Articles)

Gan Jun, Tahi Zionte Herman Steven

Open Access Library Journal Vol.12 No.6, June 13, 2025

DOI: 10.4236/oalib.1113478 219 Downloads 2,450 Views Citations
Long-Term Outperformance of Equity Carve-Outs?— Evidence from Germany (Articles)

Arnd Schikowsky, Dirk Schiereck, Arndt Volkle, Christian Voigt

Technology and Investment Vol.1 No.1, March 1, 2010

DOI: 10.4236/ti.2010.11002 5,504 Downloads 10,179 Views Citations
Expected Difference, Equity Nature and the Corporate Control Agreement Transfer Failed—the Evidence from China (Articles)

Xiaodong Li

Journal of Service Science and Management Vol.4 No.1, March 8, 2011

DOI: 10.4236/jssm.2011.41004 4,993 Downloads 8,879 Views Citations
Maternal and infant health in urban and rural areas in Morocco: Analysis of the preliminary results of the National Survey on Population and Family Health (EPSF 2011) (Articles)

Abdesslam Boutayeb, Wiam Boutayeb, Mohamed E. N. Lamlili

Health Vol.4 No.8, August 29, 2012

DOI: 10.4236/health.2012.48086 4,709 Downloads 7,993 Views Citations
Equity Financing Regulation and the Optimal Capital Structure: Evidence from China (Articles)

Zhengwei Wang, Wuxiang Zhu

Modern Economy Vol.3 No.5, September 29, 2012

DOI: 10.4236/me.2012.35066 6,176 Downloads 10,921 Views Citations
Equity Market or Bond Market—Which Matters the Most for Investment? Revisiting Tobin’s q Theory of Investment (Articles)

Willi Semmler, Lebogang Mateane

Technology and Investment Vol.3 No.4, November 27, 2012

DOI: 10.4236/ti.2012.34029 4,537 Downloads 7,905 Views Citations
The Logit Model Based on Owners' Equity Statement in the Use of the Financial Risk Pre-warning (Articles)

Zhaoyuan Geng, Yini Wang, Fei Shao

iBusiness Vol.5 No.1B, April 11, 2013

DOI: 10.4236/ib.2013.51B001 6,165 Downloads 8,207 Views Citations

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