Marketing - Articles - Scientific Research Publishing

Influencer Marketing Mechanism on Psychological Ownership (PO) among Generation Z (Articles)

Nadine Mohamed Alaa Elgendy, Eiman Medhat Negm, Ahmed Ghazal

Open Access Library Journal Vol.11 No.10, October 11, 2024

DOI: 10.4236/oalib.1112163 220 Downloads 1,873 Views Citations
Understanding the Effect of Digital Marketing in Achieving Competitive Advantage through the Quality of Banking Service: An Exploratory Study from the Point of View of a Sample of Rafidain Bank Customers in Iraq (Articles)

Ahmed R. Al-Owaidi

Open Journal of Business and Management Vol.12 No.6, October 25, 2024

DOI: 10.4236/ojbm.2024.126195 224 Downloads 1,388 Views Citations
Omnichannel Retail Strategy: How to Meet the Needs of Today’s Shoppers (Articles)

Muhammad Sarim Nadeem

Open Journal of Business and Management Vol.12 No.6, November 6, 2024

DOI: 10.4236/ojbm.2024.126200 278 Downloads 2,113 Views Citations
Research on the Application Effects of Artificial Intelligence in Personalized Marketing (Articles)

Binyang Feng

Journal of Computer and Communications Vol.12 No.11, November 26, 2024

DOI: 10.4236/jcc.2024.1211009 439 Downloads 2,736 Views Citations
The Influences of Short Video Content Marketing on the Purchase Intention: The Case of “Haohuanluo” in China (Articles)

Zhou-Yan Wu, Fang-Lu Zhang

Open Journal of Business and Management Vol.12 No.6, November 29, 2024

DOI: 10.4236/ojbm.2024.126223 905 Downloads 5,744 Views Citations
Social Marketing and Addiction Prevention in the Educational Community of Yaoundé and Garoua (Articles)

Joseph Atangana

Open Access Library Journal Vol.11 No.12, December 31, 2024

DOI: 10.4236/oalib.1112676 61 Downloads 530 Views Citations
Exploring the Role of Supply and Marketing Cooperatives (SMCs) in Advancing the Modernization of Agricultural Product Distribution in the New Era: Insights from China’s Experience (Articles)

Longlong Duan, Zixuan Li, Jing Yao, Chenglong Wu

American Journal of Industrial and Business Management Vol.15 No.3, March 10, 2025

DOI: 10.4236/ajibm.2025.153022 179 Downloads 1,221 Views Citations
Factors That Hinder the Small Agriculture Sector from Implementing Electrification Technology (Articles)

Dwight D. Gatlin

Open Journal of Business and Management Vol.13 No.2, March 14, 2025

DOI: 10.4236/ojbm.2025.132058 103 Downloads 590 Views Citations
Research on the Social Media Marketing Strategy Improvement of Unitel in Angola in the Digital Marketing Era (Articles)

Zeferson Isaias Caita Nolato, Lei Zhang

Open Access Library Journal Vol.12 No.6, June 27, 2025

DOI: 10.4236/oalib.1113602 105 Downloads 775 Views Citations
Exploring Experience Marketing Strategies: A Case Study of Disneyland (Articles)

Fre Tekeste Gebremedhin, Jihong Shao, Yiqing Xia, Mi Zhou

Open Access Library Journal Vol.12 No.6, June 27, 2025

DOI: 10.4236/oalib.1113673 235 Downloads 2,706 Views Citations
Organizational Leadership Challenges in Federal Marketing Orders Relating to Technology and Market Share (Articles)

Alexander Jason Ott

Open Journal of Business and Management Vol.13 No.4, July 24, 2025

DOI: 10.4236/ojbm.2025.134152 109 Downloads 611 Views Citations
Aligning People for Digital Transformation in Ports: The Role of Internal Marketing, Learning, and Leadership (Articles)

Mohd Khaidzir Farhan Bin Abidin, Abu Bakar Sade, Norizan Mat Saad

Open Journal of Business and Management Vol.13 No.4, July 28, 2025

DOI: 10.4236/ojbm.2025.134153 118 Downloads 662 Views Citations
Research on Optimization of New Media Marketing Strategy for Specialty Agricultural Products in the Background of Rural Revitalization (Articles)

Na Liu, Lina Kan

Open Journal of Business and Management Vol.13 No.5, September 1, 2025

DOI: 10.4236/ojbm.2025.135170 428 Downloads 2,103 Views Citations
Research on the New Media Marketing Strategies of Fabrar Liberia (Articles)

Augusline Euphemia Wheaton, Xiaojuan Zhang

Open Access Library Journal Vol.12 No.9, September 11, 2025

DOI: 10.4236/oalib.1114031 61 Downloads 500 Views Citations
Use of Social Media in Marketing Library Services at Lira University Library (Articles)

Susan Mary Akuku, Ronald Izaruku

Open Access Library Journal Vol.12 No.10, October 28, 2025

DOI: 10.4236/oalib.1114291 77 Downloads 669 Views Citations
Analysis of Airline Marketing Optimization Strategies: Taking Middle Eastern Airlines as an Example (Articles)

Fatima Zahraa Bendriouch

Open Access Library Journal Vol.12 No.11, November 12, 2025

DOI: 10.4236/oalib.1114348 80 Downloads 1,474 Views Citations
Influence of Manipulative Marketing Tactics (Articles)

Gila Berlagosky, Taly Furer, Jackie Silbering

Open Journal of Business and Management Vol.13 No.6, November 14, 2025

DOI: 10.4236/ojbm.2025.136222 121 Downloads 897 Views Citations
Sponsorship Disclosure on Instagram: A Systematic Review of Research from 2020 to 2025 (Articles)

Busye Uysal, Melanie Fernandes, Anna Luiza Shakhmurzaeva

Advances in Literary Study Vol.14 No.1, January 15, 2026

DOI: 10.4236/als.2026.141004 94 Downloads 834 Views Citations
The Extent of Use of Selected Social Media Applications in the Marketing of Library Services to Postgraduate Students: A Study of Mahatma Gandhi Graduate Library, University of Nairobi, Kenya (Articles)

Emily Anyango Amek

Open Access Library Journal Vol.13 No.1, January 22, 2026

DOI: 10.4236/oalib.1114100 64 Downloads 322 Views Citations
Strategies for Enrollment Managers at Historically Black Colleges and Universities: A Single Case Study (Articles)

Johnny B. McDonald, Charles R. Needham

Open Journal of Business and Management Vol.8 No.3, May 29, 2020

DOI: 10.4236/ojbm.2020.83084 1,069 Downloads 3,090 Views Citations

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