Strategic Green Marketing Orientation SGMO - Articles

Analysis of the Relationship between Organizational Performance, Marketing Orientation and Learning Orientation (Articles)

Gan-Unur Oyuntuguldur, Baljir Khishigtogtokh, Sereeter Erdenetuul

Open Journal of Business and Management Vol.13 No.3, May 14, 2025

DOI: 10.4236/ojbm.2025.133092 126 Downloads 795 Views Citations
Relationship between Adaptive Capability and Strategic Orientation: An Empirical Study in a Brazilian Company (Articles)

Cristiano Kaehler, Franciele Busatto, Grace V. Becker, Peter Bent Hansen, Jane Lucia S. Santos

iBusiness Vol.6 No.1, March 4, 2014

DOI: 10.4236/ib.2014.61001 5,738 Downloads 9,363 Views Citations
Mediating Effect of Strategic Agility on Entrepreneurial Orientation-Sustainable Performance: Evidence from Youth Enterprises in Kenya (Articles)

Shadrack M. Mwadime, Lydia J. Maket, Josphat Cheboi

Open Journal of Business and Management Vol.14 No.3, May 29, 2026

DOI: 10.4236/ojbm.2026.143084 7 Downloads 44 Views Citations
E-Marketing Orientation and Social Media Implementation in the Banking Industry in Nigeria (Articles)

N. Gladson Nwokah, Boma Benita Irimagha

iBusiness Vol.9 No.4, December 13, 2017

DOI: 10.4236/ib.2017.94009 1,967 Downloads 5,246 Views Citations
A Review of Green Consumer Behavior Based on the Social Perspective (Articles)

Dandan Lin, Haiquan Chen

Theoretical Economics Letters Vol.6 No.5, October 11, 2016

DOI: 10.4236/tel.2016.65104 2,597 Downloads 6,562 Views Citations
Study of Green Behavior with a Focus on Mexican Individuals (Articles)

Eva CONRAUD-KOELLNER, Luis Arturo RIVAS-TOVAR

iBusiness Vol.1 No.2, December 18, 2009

DOI: 10.4236/ib.2009.12016 8,092 Downloads 13,208 Views Citations
Factors Affecting Green Purchase Behaviour and Future Marketing Strategy (Articles)

Guochuang Liang

American Journal of Industrial and Business Management Vol.14 No.2, February 27, 2024

DOI: 10.4236/ajibm.2024.142010 561 Downloads 2,650 Views Citations
The Advantages and Measures of Constructing Logistics Strategic Alliance for Chain Marketing Enterprises (Articles)

Xiaogang Yang

American Journal of Industrial and Business Management Vol.6 No.7, July 18, 2016

DOI: 10.4236/ajibm.2016.67077 2,172 Downloads 3,726 Views Citations
The Moderating Effect of Strategic Planning on the Relationship between Marketing Strategy and Poultry Farming Cooperatives’ Performance in the Province of Gitega (Burundi) (Articles)

Didace Hatungimana, Patrick Rumeci, Thierry Bahizi

Open Journal of Business and Management Vol.10 No.5, September 7, 2022

DOI: 10.4236/ojbm.2022.105120 316 Downloads 1,441 Views Citations
Going Viral for a Greener Future: How to Harness the Power of Active Viral Marketing in Green Product Campaigns (Articles)

Serveh Saeidi, Svend Hollensen

American Journal of Industrial and Business Management Vol.13 No.12, December 21, 2023

DOI: 10.4236/ajibm.2023.1312077 470 Downloads 2,452 Views Citations
A Study on Green Consumption from the Perspective of Social Comparison (Articles)

Haiquan Chen, Li Liu, Ruoqing Zhang

Low Carbon Economy Vol.7 No.3, September 8, 2016

DOI: 10.4236/lce.2016.73013 1,866 Downloads 4,340 Views Citations
Evolving Green Aviation Transport System: A Hoilistic Approah to Sustainable Green Market Development (Articles)

A. N. Sarkar

American Journal of Climate Change Vol.1 No.3, September 20, 2012

DOI: 10.4236/ajcc.2012.13014 19,109 Downloads 32,672 Views Citations
The Impact of the Green Supply Chain Management on Environmental-Based Marketing Performance (Articles)

Suleiman A. Al Khattab, As’ad H. Abu-Rumman, Ma’n Mustafa Massad

Journal of Service Science and Management Vol.8 No.4, August 14, 2015

DOI: 10.4236/jssm.2015.84059 7,180 Downloads 11,563 Views Citations
Green Marketing and Its Incidence in the Decisions of Purchase of Peruvian University Students (Articles)

Víctor Hugo Fernández-Bedoya, Ambrocio Teodoro Esteves-Pairazamán, Rosario Violeta Grijalva-Salazar, Walter Gregorio Ibarra-Fretell, Susana Edita Paredes-Díaz, Josefina Amanda Suyo-Vega, Mónica Elisa Meneses-La-Riva, Jorge Luís Aníbal Baldárrago-Baldárrago, Víctor Raúl Reátegui-Paredes, Robert Willie Chávez-Mayta

Modern Economy Vol.11 No.1, January 8, 2020

DOI: 10.4236/me.2020.111001 1,128 Downloads 3,751 Views Citations
Insights from Singapore’s Green Economy for the High-Quality Development of Shanghai’s Green Economy (Articles)

Peilin Wang

Modern Economy Vol.15 No.12, December 2, 2024

DOI: 10.4236/me.2024.1512063 127 Downloads 1,174 Views Citations
Winning Consumers through Experience: Competition between Domestic and International Businesses (Articles)

Yan Liu, Dahai Dong

American Journal of Industrial and Business Management Vol.3 No.3, July 5, 2013

DOI: 10.4236/ajibm.2013.33040 5,351 Downloads 8,513 Views Citations
Study on Marketing Strategy System of SMEs under Internet Background (Articles)

Yongyue Jin

American Journal of Industrial and Business Management Vol.8 No.3, March 23, 2018

DOI: 10.4236/ajibm.2018.83042 2,201 Downloads 6,288 Views Citations
Business Development Services Access as a Strategic Response to Market Disruption among Small and Medium Enterprises (Articles)

Mary Njoroge, Veronicah Kaluyu

American Journal of Industrial and Business Management Vol.10 No.8, August 13, 2020

DOI: 10.4236/ajibm.2020.108089 1,059 Downloads 4,706 Views Citations
Strategic Branding and Competitive Advantage in International School Marketing: A Case-Based Analysis in Asia (Articles)

James McLaughlin

Open Journal of Business and Management Vol.14 No.2, February 9, 2026

DOI: 10.4236/ojbm.2026.142049 152 Downloads 909 Views Citations
Consumer Responses to Green Marketing in Cambodia (Articles)

Leaksmy Chhay, Md Manik Mian, Rathny Suy

Open Journal of Social Sciences Vol.3 No.10, October 23, 2015

DOI: 10.4236/jss.2015.310013 4,882 Downloads 9,940 Views Citations

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