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Abstract
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DOI
Author
Journal
Affiliation
ISSN
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Which One of Standardization or Customization Works the Best When It Comes to Online Marketing?
(Articles)
Ashraf Hossain
,
Rashad Yazdanifard
American Journal of Industrial and Business Management
Vol.5 No.2
, February 10, 2015
DOI:
10.4236/ajibm.2015.52006
9,772
Downloads
12,968
Views
Citations
Is There a Place for Hedonic Consumption in On-Line Shopping Addiction?
(Articles)
Melike Selcuk Arpınar
,
Murat Basal
Sociology Mind
Vol.14 No.2
, April 28, 2024
DOI:
10.4236/sm.2024.142011
337
Downloads
1,480
Views
Citations
A Literature Review on Consumer’s Complaining Behavior and Dissatisfaction: Implication of Marketing Strategies with Special Reference to the Online Retail Sector
(Articles)
Komal
Open Journal of Business and Management
Vol.9 No.2
, February 25, 2021
DOI:
10.4236/ojbm.2021.92027
1,412
Downloads
10,187
Views
Citations
This article belongs to the Special Issue on
Business Administration and Management
New Frontiers of Online Communication of Small and Medium Museums in Campania Region, Italy
(Articles)
Giuseppe Vito
,
Alessandra Sorrentini
,
Davide Di Palma
,
Vincenzo Raiola
,
Maria Tabouras
American Journal of Industrial and Business Management
Vol.7 No.9
, September 25, 2017
DOI:
10.4236/ajibm.2017.79075
1,157
Downloads
2,415
Views
Citations
The Effect of Social Media Marketing on Brand Awareness through Facebook: An Individual-Based Perspective of Mobile Services Sector in Egypt
(Articles)
Hana Othman ElAydi
Open Access Library Journal
Vol.5 No.10
, October 29, 2018
DOI:
10.4236/oalib.1104977
5,128
Downloads
46,625
Views
Citations
Development of a Novel Integrated Web-Based System for Advertisement Service
(Articles)
Sifat Yasir Mustafiz
,
Mamun Bin Harun Hriday
,
Jannatul Ferdous Oyeshe
,
Mohammad Monirujjaman Khan
Journal of Software Engineering and Applications
Vol.14 No.8
, August 3, 2021
DOI:
10.4236/jsea.2021.148020
472
Downloads
2,202
Views
Citations
Online Marketing: Social Media Influencer’s Impact on Shopping Tactics in the United States
(Articles)
Raiyan
,
Mustakim Bin Aziz
,
Saddam Hosain
,
Sweety Rani Dhar
,
Mohammad Hossain
,
Syeda Kamari Noor
American Journal of Industrial and Business Management
Vol.14 No.11
, November 29, 2024
DOI:
10.4236/ajibm.2024.1411078
636
Downloads
3,393
Views
Citations
Exploring the Impact of Online Marketing Content on College Students’ Values
(Articles)
Yan Shen
Open Access Library Journal
Vol.12 No.3
, March 5, 2025
DOI:
10.4236/oalib.1112984
81
Downloads
721
Views
Citations
Listing-Oriented Logistics Service Strategy: A New Choice for Large Transactional Online Shopping Websites
(Articles)
Dongli Miao
,
Jianjun Lu
,
Guangying Xie
Journal of Service Science and Management
Vol.10 No.1
, February 9, 2017
DOI:
10.4236/jssm.2017.101001
1,755
Downloads
3,026
Views
Citations
Agricultural Traceable and Marketing System Based on iOS-Platform and Wireless Sensor Network
(Articles)
Haiyuan Sun
,
Jianping Zhang
,
Guiling Sun
,
Yangyang Li
Journal of Computer and Communications
Vol.5 No.6
, April 24, 2017
DOI:
10.4236/jcc.2017.56003
1,655
Downloads
3,166
Views
Citations
Significance of Live Streaming in Shaping Business: A Critical Review and Analytical Study
(Articles)
Nasir Uddin
Social Networking
Vol.13 No.3
, July 31, 2024
DOI:
10.4236/sn.2024.133003
259
Downloads
2,032
Views
Citations
Is E-Marketing the Future of Marketing Field
(Articles)
Paulus H. A. Andreki
,
Rashad Yazdanifard
American Journal of Industrial and Business Management
Vol.4 No.7
, July 9, 2014
DOI:
10.4236/ajibm.2014.47040
10,887
Downloads
19,790
Views
Citations
The Effect of Phenomenon in Social Media Marketing Activities
(Articles)
Dilek Kiraz
,
Murat Basal
Open Journal of Business and Management
Vol.12 No.2
, March 21, 2024
DOI:
10.4236/ojbm.2024.122051
819
Downloads
3,904
Views
Citations
Exploration and Innovation: Cultural Marketing for Jewelry Brands Research on Model Innovation
(Articles)
Xueli Zhang
,
Yarou Li
,
Yixin Zhong
,
Shuai Wang
Advances in Journalism and Communication
Vol.12 No.2
, June 28, 2024
DOI:
10.4236/ajc.2024.122019
348
Downloads
2,875
Views
Citations
Guerrilla Marketing—Innovative or Parasitic Marketing?
(Articles)
Gerd Nufer
Modern Economy
Vol.4 No.9A
, August 15, 2013
DOI:
10.4236/me.2013.49A001
14,335
Downloads
27,189
Views
Citations
This article belongs to the Special Issue on
Marketing Management
A Study on the Performance of SMEs through Entrepreneurial Marketing Dimensions
(Articles)
Iftekhar Mahfuz
,
Md. Mamun Habib
,
Shahedul Islam
,
Aidah Rasanat Islam
,
Irin Nahar Maghnolia Shara
Journal of Service Science and Management
Vol.18 No.2
, March 27, 2025
DOI:
10.4236/jssm.2025.182007
229
Downloads
2,074
Views
Citations
Sovereign Marketing: A New Strategy of Marketing
(Articles)
Gouher Ahmed
Theoretical Economics Letters
Vol.7 No.5
, August 18, 2017
DOI:
10.4236/tel.2017.75100
2,985
Downloads
10,121
Views
Citations
This article belongs to the Special Issue on
Economics and Management Strategies
Education Marketing Research
(Articles)
Xiaogang Yang
Theoretical Economics Letters
Vol.6 No.5
, October 21, 2016
DOI:
10.4236/tel.2016.65111
4,717
Downloads
13,723
Views
Citations
E-Marketing and Its Strategies: Digital Opportunities and Challenges
(Articles)
Allam Jaas
Open Journal of Business and Management
Vol.10 No.2
, March 22, 2022
DOI:
10.4236/ojbm.2022.102046
3,368
Downloads
31,295
Views
Citations
Studying the Status of Marketing Mix (7Ps) in Consumer Cooperatives at Ilam Province from Members’ Perspectives
(Articles)
Purashraf Yasanallah
,
Vahid Bidram
American Journal of Industrial and Business Management
Vol.2 No.4
, October 31, 2012
DOI:
10.4236/ajibm.2012.24025
22,147
Downloads
36,651
Views
Citations
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