Marketing Model - Articles - Scientific Research Publishing

Exploration and Innovation: Cultural Marketing for Jewelry Brands Research on Model Innovation (Articles)

Xueli Zhang, Yarou Li, Yixin Zhong, Shuai Wang

Advances in Journalism and Communication Vol.12 No.2, June 28, 2024

DOI: 10.4236/ajc.2024.122019 378 Downloads 3,022 Views Citations
An Innovative Marketing Model Based on AIDA: - A Case from E-bank Campus-marketing by China Construction Bank (Articles)

Jiangyu Li, Haibo Yu

iBusiness Vol.5 No.3B, November 8, 2013

DOI: 10.4236/ib.2013.53B010 8,538 Downloads 14,308 Views Citations
Internet-Future Business Development Focus (Articles)

Xiang Fang, Yangping Zhou

American Journal of Industrial and Business Management Vol.2 No.3, June 15, 2012

DOI: 10.4236/ajibm.2012.23011 8,276 Downloads 14,486 Views Citations
Modeling the Customer Satisfaction Influence on the Long Term Sales: Example with Leading OTC Analgesics INN on National Market (Articles)

Guenka Petrova, Nikolay Mateev, Dimitar Barumov, Lily Peikova, Maria Dimitrova, Manoela Manova

Modern Economy Vol.4 No.9, September 5, 2013

DOI: 10.4236/me.2013.49060 4,275 Downloads 7,057 Views Citations
Research on Mobile Marketing Strategy Based on SICAS Model—A Case Study of Yili Group (Articles)

Liwen Huang

American Journal of Industrial and Business Management Vol.9 No.4, April 28, 2019

DOI: 10.4236/ajibm.2019.94073 2,400 Downloads 9,410 Views Citations
Marketing Strategy Analysis of BYD Using 7P Theory and the Large Language Model (Articles)

Jingting Wei

American Journal of Industrial and Business Management Vol.16 No.4, April 20, 2026

DOI: 10.4236/ajibm.2026.164020 96 Downloads 837 Views Citations
Exploration of Garment Enterprise Marketing Model Based on “New Retail” (Articles)

Lu Ge, Chenggang Li

Modern Economy Vol.10 No.1, January 18, 2019

DOI: 10.4236/me.2019.101016 2,104 Downloads 4,251 Views Citations
Developing a Records and Information Management Model for Oil Marketing Companies in Zambia Based on the Records Cycle Model (Articles)

Sharon Malake, Jackson Phiri

Open Journal of Business and Management Vol.8 No.4, July 30, 2020

DOI: 10.4236/ojbm.2020.84114 1,720 Downloads 6,169 Views Citations
Factors Hindering the Adoption of E-Marketing among Cable Manufacturers in Zambia, Based on Technology Acceptance Model (TAM) (Articles)

Norbert Mooya, Jackson Phiri

Technology and Investment Vol.12 No.2, March 5, 2021

DOI: 10.4236/ti.2021.122004 1,280 Downloads 4,446 Views Citations
Influencer Marketing (Articles)

Yanjie Chen

Open Journal of Business and Management Vol.11 No.5, September 18, 2023

DOI: 10.4236/ojbm.2023.115127 2,086 Downloads 12,219 Views Citations
Exploring the Role of Supply and Marketing Cooperatives (SMCs) in Advancing the Modernization of Agricultural Product Distribution in the New Era: Insights from China’s Experience (Articles)

Longlong Duan, Zixuan Li, Jing Yao, Chenglong Wu

American Journal of Industrial and Business Management Vol.15 No.3, March 10, 2025

DOI: 10.4236/ajibm.2025.153022 204 Downloads 1,328 Views Citations
Listing-Oriented Logistics Service Strategy: A New Choice for Large Transactional Online Shopping Websites (Articles)

Dongli Miao, Jianjun Lu, Guangying Xie

Journal of Service Science and Management Vol.10 No.1, February 9, 2017

DOI: 10.4236/jssm.2017.101001 1,796 Downloads 3,088 Views Citations
Exploration of National Tourism Development, Innovation and Marketing Policies: A Case Study of Nepal Tourism Constraints (Articles)

Lochan Kumar Batala, Kalpana Regmi, GiriRaj Sharma, Azmat Ullah

American Journal of Industrial and Business Management Vol.9 No.2, February 28, 2019

DOI: 10.4236/ajibm.2019.92027 2,103 Downloads 9,499 Views Citations
Research on the Relationship between Novelty-Centered Business Model Innovation and Competitive Advantages of Sports Tourism—Based on the Empirical Analysis of Guizhou Province, China (Articles)

Xinghua Xu, Chunyu Yang, Juan Ren

Journal of Service Science and Management Vol.13 No.2, April 22, 2020

DOI: 10.4236/jssm.2020.132020 1,364 Downloads 2,790 Views Citations
Application Research of Multi-Dimensional Customer Behavior Analysis Model in Precision Marketing (Articles)

Shuotong Dong

Open Journal of Applied Sciences Vol.14 No.12, December 19, 2024

DOI: 10.4236/ojapps.2024.1412235 201 Downloads 1,196 Views Citations
The Influence of Cultural Differences on Consumer Behavior in Cross-Border Fast Fashion E-Commerce: A Case Study of SHEIN (Articles)

Rahma Qotb

Open Journal of Business and Management Vol.14 No.4, July 9, 2026

DOI: 10.4236/ojbm.2026.144106 13 Downloads 113 Views Citations
Is E-Marketing the Future of Marketing Field (Articles)

Paulus H. A. Andreki, Rashad Yazdanifard

American Journal of Industrial and Business Management Vol.4 No.7, July 9, 2014

DOI: 10.4236/ajibm.2014.47040 10,930 Downloads 19,903 Views Citations
The Effect of Phenomenon in Social Media Marketing Activities (Articles)

Dilek Kiraz, Murat Basal

Open Journal of Business and Management Vol.12 No.2, March 21, 2024

DOI: 10.4236/ojbm.2024.122051 875 Downloads 4,053 Views Citations
Guerrilla Marketing—Innovative or Parasitic Marketing? (Articles)

Gerd Nufer

Modern Economy Vol.4 No.9A, August 15, 2013

DOI: 10.4236/me.2013.49A001 14,406 Downloads 27,325 Views Citations
This article belongs to the Special Issue on Marketing Management
A Study on the Performance of SMEs through Entrepreneurial Marketing Dimensions (Articles)

Iftekhar Mahfuz, Md. Mamun Habib, Shahedul Islam, Aidah Rasanat Islam, Irin Nahar Maghnolia Shara

Journal of Service Science and Management Vol.18 No.2, March 27, 2025

DOI: 10.4236/jssm.2025.182007 252 Downloads 2,193 Views Citations

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