Luxury Hotel Marketing - Articles - Scientific Research Publishing

The Impact of IMC Messages on Gen Z’s Luxury Hotel Booking Intentions: A Case Study of Marriott’s “The Luxury Collection” (Articles)

Gavin Rui Jin, Xiaoli Ma

Open Journal of Business and Management Vol.14 No.4, June 30, 2026

DOI: 10.4236/ojbm.2026.144097 7 Downloads 78 Views Citations
Consumer’s Purchase Intention towards Luxury Retailer’s Social Media Advertisements —A Case Study of a Shoe Retail—UAE-Dubai Mall (Articles)

Eman Reda Sabri

Social Networking Vol.8 No.1, December 26, 2018

DOI: 10.4236/sn.2019.81003 4,532 Downloads 8,997 Views Citations
Is Personalized Service No Longer Important? Guests of Smart Hotels May Have Other Preferences (Articles)

Wan Peng, Mu Zhang

Journal of Service Science and Management Vol.13 No.3, June 16, 2020

DOI: 10.4236/jssm.2020.133035 3,431 Downloads 6,182 Views Citations
This article belongs to the Special Issue on Smart Service, Business and Information System
Specificities, Obstacles and Limits to Building Customer Loyalty in Mountain Resort Luxury Hotels (Articles)

Maud Tixier

Modern Economy Vol.2 No.5, November 25, 2011

DOI: 10.4236/me.2011.25096 6,203 Downloads 10,797 Views Citations
Investigating Waste Segregation in Three-Star Hotels in the Takoradi Metropolis (Articles)

Adelaide Spio-Kwofie, Sylvia Akua Ansah, Matthew Annan Hayford, Vida Fosu

American Journal of Industrial and Business Management Vol.14 No.3, March 25, 2024

DOI: 10.4236/ajibm.2024.143012 286 Downloads 1,813 Views Citations
Development of a Comparison Based Hotel and Resort Booking System in Bangladesh (Articles)

Md. Sajjad Mahmud Khan, Sajjad Kashem, Mohammad Monirujjaman Khan

Journal of Software Engineering and Applications Vol.14 No.5, May 14, 2021

DOI: 10.4236/jsea.2021.145009 929 Downloads 8,637 Views Citations
Measuring Sustainability in the Luxury Fashion Sector: A Comparison between LVMH and Kering (Articles)

Gloria Fiorani, Federica Bosco, Chiara Di Gerio

Modern Economy Vol.13 No.3, March 21, 2022

DOI: 10.4236/me.2022.133020 1,020 Downloads 5,680 Views Citations
The Impact of Value Perception on Luxury Brand Consumption (Articles)

Marwa Elgebali, Rawia Zaazou

Open Journal of Business and Management Vol.11 No.5, September 18, 2023

DOI: 10.4236/ojbm.2023.115126 970 Downloads 7,608 Views Citations
The Role of Marketing Intensity in Moderating CSR and Financial Performance in Luxury Fashion (Articles)

Shrija Krishnan

Open Journal of Business and Management Vol.12 No.5, August 21, 2024

DOI: 10.4236/ojbm.2024.125152 206 Downloads 1,000 Views Citations
Forecasting Hotel Prices in Selected Middle East and North Africa Region (MENA) Cities with New Forecasting Tools (Articles)

Mohammed Al Shehhi, Andreas Karathanasopoulos

Theoretical Economics Letters Vol.8 No.9, June 15, 2018

DOI: 10.4236/tel.2018.89104 1,244 Downloads 3,557 Views Citations
This article belongs to the Special Issue on Financial Modeling
Application of Perception Theory in Hotel Interior Design (Articles)

Hui Yu, Ge Bai, Liang Wu

Open Journal of Applied Sciences Vol.8 No.7, July 24, 2018

DOI: 10.4236/ojapps.2018.87021 3,544 Downloads 11,852 Views Citations
Analysis of Psychological Factors That Influence Preference for Luxury Food and Car Brands Targeting Japanese People (Articles)

Kazutoshi Fujiwara, Shin’ya Nagasawa

American Journal of Industrial and Business Management Vol.5 No.9, September 21, 2015

DOI: 10.4236/ajibm.2015.59059 5,279 Downloads 8,476 Views Citations
Relationships among Purchase Intentions for Luxury Brands and Personality Traits Based on the Big Five (Articles)

Kazutoshi Fujiwara, Shin’ya Nagasawa

American Journal of Industrial and Business Management Vol.5 No.11, November 6, 2015

DOI: 10.4236/ajibm.2015.511063 5,246 Downloads 7,795 Views Citations
Psychological Factors That Influence Preference for Luxury Brands: Effect of “Openness to Experience1” on Psychological Factors for the Development of Purchase Intentions (Articles)

Kazutoshi Fujiwara, Shin’ya Nagasawa

American Journal of Industrial and Business Management Vol.5 No.12, December 21, 2015

DOI: 10.4236/ajibm.2015.512077 4,870 Downloads 6,849 Views Citations
Literature Review on Importing Tax Policy of China’s Luxury Goods (Articles)

Danyang Sun

Modern Economy Vol.9 No.3, March 26, 2018

DOI: 10.4236/me.2018.93033 1,486 Downloads 6,651 Views Citations
The Effect of Conformity in Luxury: How Does Price Conformity or Nonconformity Affect Desirability in Luxury Clothing? (Articles)

Mital Evelyn

Open Journal of Business and Management Vol.12 No.1, January 24, 2024

DOI: 10.4236/ojbm.2024.121018 348 Downloads 1,967 Views Citations
Luxury Consumption among Seniors: Exploration of Emotions and Psychological Antecedents (Articles)

Cyrine Khalfallah Bargaoui

Open Journal of Business and Management Vol.13 No.1, January 22, 2025

DOI: 10.4236/ojbm.2025.131020 211 Downloads 1,434 Views Citations
Is E-Marketing the Future of Marketing Field (Articles)

Paulus H. A. Andreki, Rashad Yazdanifard

American Journal of Industrial and Business Management Vol.4 No.7, July 9, 2014

DOI: 10.4236/ajibm.2014.47040 10,930 Downloads 19,900 Views Citations
The Effect of Phenomenon in Social Media Marketing Activities (Articles)

Dilek Kiraz, Murat Basal

Open Journal of Business and Management Vol.12 No.2, March 21, 2024

DOI: 10.4236/ojbm.2024.122051 874 Downloads 4,043 Views Citations
Exploration and Innovation: Cultural Marketing for Jewelry Brands Research on Model Innovation (Articles)

Xueli Zhang, Yarou Li, Yixin Zhong, Shuai Wang

Advances in Journalism and Communication Vol.12 No.2, June 28, 2024

DOI: 10.4236/ajc.2024.122019 375 Downloads 3,015 Views Citations

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