Cause-Related Marketing and Its Impact on Buying Intention - Articles

Cause-Related Marketing and Its Impact on Buying Intention (Articles)

Vibhas Amawate, Madhurima Deb, Mohit Manchanda

Theoretical Economics Letters Vol.9 No.6, August 30, 2019

DOI: 10.4236/tel.2019.96135 1,006 Downloads 3,246 Views Citations
Cause Related Marketing and Customer Skepticism: A Study of Situational and Psychological Skepticism (Articles)

Vibhas Amawate, Madhurima Deb

Theoretical Economics Letters Vol.9 No.4, April 12, 2019

DOI: 10.4236/tel.2019.94055 1,334 Downloads 3,499 Views Citations
New Technologies Applied to the Fashion Visual Merchandising (Articles)

Juliana Paradinha Sampaio, Welton Fernando Zonatti, Francisco Javier Sebastian Mendizabal-Alvarez, George Bedinelli Rossi, Julia Baruque-Ramos

Modern Economy Vol.8 No.3, March 21, 2017

DOI: 10.4236/me.2017.83031 2,824 Downloads 10,085 Views Citations
This article belongs to the Special Issue on Consumption and Economics
In the Web2.0 Era, Social Media Marketing Brings Business Opportunities to Enterprises (Articles)

Yue Fang

Open Journal of Business and Management Vol.8 No.2, March 26, 2020

DOI: 10.4236/ojbm.2020.82057 1,782 Downloads 6,005 Views Citations
Going Viral for a Greener Future: How to Harness the Power of Active Viral Marketing in Green Product Campaigns (Articles)

Serveh Saeidi, Svend Hollensen

American Journal of Industrial and Business Management Vol.13 No.12, December 21, 2023

DOI: 10.4236/ajibm.2023.1312077 531 Downloads 2,592 Views Citations
Effect of COVID-19 Pandemic on Consumption Patterns among Egyptian Consumers and Its Relation to Maslow’s Hierarchy of Needs (Articles)

Amal Seddik Afify

Modern Economy Vol.13 No.2, February 25, 2022

DOI: 10.4236/me.2022.132012 701 Downloads 3,554 Views Citations
Consumer’s Purchase Intention towards Luxury Retailer’s Social Media Advertisements —A Case Study of a Shoe Retail—UAE-Dubai Mall (Articles)

Eman Reda Sabri

Social Networking Vol.8 No.1, December 26, 2018

DOI: 10.4236/sn.2019.81003 4,533 Downloads 9,005 Views Citations
Research on Influencing Factors of Purchase Promotion Intention Based on Skincare Industry (Articles)

Zhichao Liu, Jiahui Ling

Modern Economy Vol.10 No.3, March 28, 2019

DOI: 10.4236/me.2019.103069 1,921 Downloads 7,097 Views Citations
Types of Content and Creating of Meaning in Instagram-Based Communication: Wine Regions of Champagne and Franciacorta (Articles)

Andria Adeishvili, Khatuna Maisashvili

Advances in Journalism and Communication Vol.12 No.3, September 11, 2024

DOI: 10.4236/ajc.2024.123026 168 Downloads 868 Views Citations
The Influences of Short Video Content Marketing on the Purchase Intention: The Case of “Haohuanluo” in China (Articles)

Zhou-Yan Wu, Fang-Lu Zhang

Open Journal of Business and Management Vol.12 No.6, November 29, 2024

DOI: 10.4236/ojbm.2024.126223 956 Downloads 6,054 Views Citations
Impact of Internet plus to China Economy Development (Articles)

Zhen Zhao, Wei Xiong, Jingxuan Fang

Modern Economy Vol.7 No.9, August 11, 2016

DOI: 10.4236/me.2016.79096 4,419 Downloads 8,132 Views Citations
Countermeasures and Suggestions on the Innovation and Development of Enterprises Marketing Mode in China under the Background of E-Commerce (Articles)

Xiaoli Chen

Technology and Investment Vol.14 No.4, September 28, 2023

DOI: 10.4236/ti.2023.144014 324 Downloads 1,149 Views Citations
The Impact of Social Media Marketing Strategies on Consumer Purchase Intention in the Brewery Industry in Liberia (Articles)

Benetta S. Blessed Daye, Fenfen Zhao

Open Access Library Journal Vol.12 No.10, October 10, 2025

DOI: 10.4236/oalib.1114122 130 Downloads 1,317 Views Citations
The Role of Algorithmic Ad Personalization in Driving Impulse Buying Behavior: Mediating Effects of Perceived Value and Moderating Personality Traits (Articles)

Abu Bakar, Huaqiang Wang

Open Access Library Journal Vol.12 No.8, August 6, 2025

DOI: 10.4236/oalib.1113822 230 Downloads 1,851 Views Citations
Impact of Khat Production and Marketing on the Livelihood of Smallholder Households in Ethiopia (Articles)

Tofik Abdella Dawide, Fresenbet Zeleke, Mustefa Musse Ebro

Agricultural Sciences Vol.13 No.12, December 14, 2022

DOI: 10.4236/as.2022.1312080 493 Downloads 2,657 Views Citations
The Extent of Use of Selected Social Media Applications in the Marketing of Library Services to Postgraduate Students: A Study of Mahatma Gandhi Graduate Library, University of Nairobi, Kenya (Articles)

Emily Anyango Amek

Open Access Library Journal Vol.13 No.1, January 22, 2026

DOI: 10.4236/oalib.1114100 71 Downloads 362 Views Citations
Evaluating the Impact of Storytelling Ads on Consumer Purchase Intention (Articles)

Sujata Joshi, Menachem Domb, Barshekee Chanda, Amit Bais

Journal of Service Science and Management Vol.15 No.1, January 30, 2022

DOI: 10.4236/jssm.2022.151002 2,088 Downloads 10,721 Views Citations
Examining the Influence of Consumer Green Consumption Intention and Enterprise Environmental Awareness toward Enterprise Marketing Sustainability (Articles)

Yulianawati , Muhammad Abdullah Khan, John Wiredu

American Journal of Industrial and Business Management Vol.14 No.11, November 12, 2024

DOI: 10.4236/ajibm.2024.1411070 266 Downloads 1,700 Views Citations
The Impact of IMC Messages on Gen Z’s Luxury Hotel Booking Intentions: A Case Study of Marriott’s “The Luxury Collection” (Articles)

Gavin Rui Jin, Xiaoli Ma

Open Journal of Business and Management Vol.14 No.4, June 30, 2026

DOI: 10.4236/ojbm.2026.144097 7 Downloads 83 Views Citations
Impact of Personality Traits on Compulsive Buying Behavior: Mediating Role of Impulsive Buying (Articles)

Kiran Shehzadi, Muhammad Ahmad-ur-Rehman, Anam Mehmood Cheema, Alishba Ahkam

Journal of Service Science and Management Vol.9 No.5, October 18, 2016

DOI: 10.4236/jssm.2016.95046 8,345 Downloads 18,323 Views Citations

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