Banking Marketing - Articles - Scientific Research Publishing

E-Marketing Orientation and Social Media Implementation in the Banking Industry in Nigeria (Articles)

N. Gladson Nwokah, Boma Benita Irimagha

iBusiness Vol.9 No.4, December 13, 2017

DOI: 10.4236/ib.2017.94009 2,000 Downloads 5,319 Views Citations
Banking Strategies and Customer Loyalty Case of Tunisian Banks (Articles)

Chiraz Rouissi

Open Journal of Business and Management Vol.9 No.2, March 31, 2021

DOI: 10.4236/ojbm.2021.92047 791 Downloads 2,705 Views Citations
Economic Modeling for the Renewable Energy Support (Articles)

Sara Nada, M. Hamed

Open Access Library Journal Vol.2 No.4, April 17, 2015

DOI: 10.4236/oalib.1101360 1,419 Downloads 2,511 Views Citations
Customer Relationship Management as a Tool for Improving Customer Loyalty in the Banking Industry: An Empirical Study of Guaranty Trust Bank PLC Situated within the Central Business District, FCT Abuja, Nigeria (Articles)

Yakubu Yari Kate Dazagbyilo, Shuiping Shang, Obodo Chidiebube Emmanuel, Kalissa Fatoumata Kir

Open Journal of Business and Management Vol.9 No.5, September 14, 2021

DOI: 10.4236/ojbm.2021.95124 943 Downloads 5,540 Views Citations
Understanding the Effect of Digital Marketing in Achieving Competitive Advantage through the Quality of Banking Service: An Exploratory Study from the Point of View of a Sample of Rafidain Bank Customers in Iraq (Articles)

Ahmed R. Al-Owaidi

Open Journal of Business and Management Vol.12 No.6, October 25, 2024

DOI: 10.4236/ojbm.2024.126195 260 Downloads 1,484 Views Citations
Effective Strategies Used by Trinidad and Tobago Financial Institution Leaders to Attract and Retain SMEs (Articles)

Billy Brian Seaman, Kim Critchlow

Open Journal of Business and Management Vol.13 No.3, May 14, 2025

DOI: 10.4236/ojbm.2025.133094 134 Downloads 798 Views Citations
The Impact of Digital Neobanks on the Future of Traditional Banking: A Case of Some Selected Banks in Tanzania (Articles)

Nicas Yabu, Kenneth Fulgence Lwejuna

American Journal of Industrial and Business Management Vol.16 No.1, January 27, 2026

DOI: 10.4236/ajibm.2026.161005 167 Downloads 691 Views Citations
Is E-Marketing the Future of Marketing Field (Articles)

Paulus H. A. Andreki, Rashad Yazdanifard

American Journal of Industrial and Business Management Vol.4 No.7, July 9, 2014

DOI: 10.4236/ajibm.2014.47040 10,932 Downloads 19,922 Views Citations
The Effect of Phenomenon in Social Media Marketing Activities (Articles)

Dilek Kiraz, Murat Basal

Open Journal of Business and Management Vol.12 No.2, March 21, 2024

DOI: 10.4236/ojbm.2024.122051 877 Downloads 4,073 Views Citations
Exploration and Innovation: Cultural Marketing for Jewelry Brands Research on Model Innovation (Articles)

Xueli Zhang, Yarou Li, Yixin Zhong, Shuai Wang

Advances in Journalism and Communication Vol.12 No.2, June 28, 2024

DOI: 10.4236/ajc.2024.122019 380 Downloads 3,038 Views Citations
Guerrilla Marketing—Innovative or Parasitic Marketing? (Articles)

Gerd Nufer

Modern Economy Vol.4 No.9A, August 15, 2013

DOI: 10.4236/me.2013.49A001 14,409 Downloads 27,337 Views Citations
This article belongs to the Special Issue on Marketing Management
A Study on the Performance of SMEs through Entrepreneurial Marketing Dimensions (Articles)

Iftekhar Mahfuz, Md. Mamun Habib, Shahedul Islam, Aidah Rasanat Islam, Irin Nahar Maghnolia Shara

Journal of Service Science and Management Vol.18 No.2, March 27, 2025

DOI: 10.4236/jssm.2025.182007 253 Downloads 2,206 Views Citations
E-Banking Challenges in Pakistan: An Empirical Study (Articles)

Zahoor Hussain, Dayal Das, Zulfiqar Ali Bhutto, Muhammad Hammad-u-Salam, Fauzia Talpur, Glub Rai

Journal of Computer and Communications Vol.5 No.2, January 25, 2017

DOI: 10.4236/jcc.2017.52001 3,081 Downloads 9,997 Views Citations
Addressing the Low Usage of Online Banking Platform by the Corporate Clients in Zambia’s Commercial Banks Based on the TPR Model (Articles)

Evans Kasonde, Jackson Phiri

Open Journal of Business and Management Vol.10 No.6, November 22, 2022

DOI: 10.4236/ojbm.2022.106170 350 Downloads 1,861 Views Citations
Airtime Credit Banking: From Two Applications to One Application (Articles)

Iorliam Aamo, Atu Myom, Yahaya I. Shehu

Journal of Computer and Communications Vol.5 No.10, August 9, 2017

DOI: 10.4236/jcc.2017.510002 1,902 Downloads 8,463 Views Citations
Mobile Banking Adoption among Undergraduate Students in Kuwait University (Articles)

Salha Alghareeb

Open Access Library Journal Vol.9 No.6, June 20, 2022

DOI: 10.4236/oalib.1106458 302 Downloads 2,559 Views Citations
Effects of Banking Provisions on the Quality of Assets of Commercial Banks in the Central African Economic and Monetary Community (CEMAC): An Application by the Generalized Moments Method (GMM) (Articles)

Elfy Deba Bangagnan Yanga

Modern Economy Vol.15 No.4, April 25, 2024

DOI: 10.4236/me.2024.154018 209 Downloads 901 Views Citations
Impacts of COVID-19 Lockdown on the Banking Activities in Conakry (Articles)

Yansane Alhousseine, Souare Sekou, Sêna Paumelie Immaculée, N’Diaye Marie Angele, Mamadou Mouctar Diallo, F.B.A. Diallo, Conde Namoudou

Occupational Diseases and Environmental Medicine Vol.12 No.4, November 28, 2024

DOI: 10.4236/odem.2024.124028 103 Downloads 489 Views Citations
Sovereign Marketing: A New Strategy of Marketing (Articles)

Gouher Ahmed

Theoretical Economics Letters Vol.7 No.5, August 18, 2017

DOI: 10.4236/tel.2017.75100 3,013 Downloads 10,232 Views Citations
This article belongs to the Special Issue on Economics and Management Strategies
Education Marketing Research (Articles)

Xiaogang Yang

Theoretical Economics Letters Vol.6 No.5, October 21, 2016

DOI: 10.4236/tel.2016.65111 4,756 Downloads 13,819 Views Citations

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