Services Marketing - Articles - Scientific Research Publishing

Quality Perception Evaluation: A Case Study of a Private Bank Branch in Campina Grande, PB (Articles)

Allan Carlos Alves, Ângela Maria Cavalcanti Ramalho, Sandra Sereide Ferreira da Silva, Cicero de Sousa Lacerda, Juaceli Araújo Lima, Fabio Adriano Pereira da Silva

iBusiness Vol.7 No.2, June 18, 2015

DOI: 10.4236/ib.2015.72011 5,914 Downloads 7,353 Views Citations
The Impact of the Imitation and Innovation Marketing in Services the Case of the Banks and Insurance (Articles)

Mohamed Cherchem

Technology and Investment Vol.3 No.2, May 29, 2012

DOI: 10.4236/ti.2012.32008 9,856 Downloads 15,713 Views Citations
Analysis of Service Processes Characteristics across a Range of Enterprises (Articles)

John Maleyeff

Journal of Service Science and Management Vol.2 No.1, March 21, 2009

DOI: 10.4236/jssm.2009.21004 12,612 Downloads 19,577 Views Citations
Customer Relationship Management as a Tool for Improving Customer Loyalty in the Banking Industry: An Empirical Study of Guaranty Trust Bank PLC Situated within the Central Business District, FCT Abuja, Nigeria (Articles)

Yakubu Yari Kate Dazagbyilo, Shuiping Shang, Obodo Chidiebube Emmanuel, Kalissa Fatoumata Kir

Open Journal of Business and Management Vol.9 No.5, September 14, 2021

DOI: 10.4236/ojbm.2021.95124 943 Downloads 5,540 Views Citations
Use of Social Media in Marketing Library Services at Lira University Library (Articles)

Susan Mary Akuku, Ronald Izaruku

Open Access Library Journal Vol.12 No.10, October 28, 2025

DOI: 10.4236/oalib.1114291 84 Downloads 758 Views Citations
The Extent of Use of Selected Social Media Applications in the Marketing of Library Services to Postgraduate Students: A Study of Mahatma Gandhi Graduate Library, University of Nairobi, Kenya (Articles)

Emily Anyango Amek

Open Access Library Journal Vol.13 No.1, January 22, 2026

DOI: 10.4236/oalib.1114100 72 Downloads 369 Views Citations
Business Development Services Access as a Strategic Response to Market Disruption among Small and Medium Enterprises (Articles)

Mary Njoroge, Veronicah Kaluyu

American Journal of Industrial and Business Management Vol.10 No.8, August 13, 2020

DOI: 10.4236/ajibm.2020.108089 1,089 Downloads 4,791 Views Citations
A Study on Consumer Perception Regarding Buying Fresh Produce in Organized Retail Stores in Bangalore, India: Do Demographics Matter? (Articles)

N. Meena Rani, K. Ramachandra

Theoretical Economics Letters Vol.9 No.8, December 11, 2019

DOI: 10.4236/tel.2019.98179 1,217 Downloads 4,416 Views Citations
This article belongs to the Special Issue on Consumer Behavior Research
Museum Public Services from the Cultural Tourism Perspective: A Comparative Study on Shanghai Museum and Hamburg Museum of History (Articles)

Wenjie Shi, Yuhan Zhou, Xiaofei Rao

Open Access Library Journal Vol.7 No.10, October 20, 2020

DOI: 10.4236/oalib.1106801 563 Downloads 2,064 Views Citations
Effects of Social Media Marketing on Brand Awareness Based on the Stimulus Organism Response Model in Developing Countries (Articles)

Inonge Lilembalemba, Jackson Phiri

Open Journal of Business and Management Vol.12 No.1, January 31, 2024

DOI: 10.4236/ojbm.2024.121035 1,076 Downloads 6,599 Views Citations
Maximizing the Impact of Innovative Marketing Automation Technologies in Financial Services (Articles)

Priyal Borole

Voice of the Publisher Vol.10 No.2, June 18, 2024

DOI: 10.4236/vp.2024.102013 138 Downloads 770 Views Citations
A Systematic Review of the Application of Immersive Technologies in Cultural Tourism Marketing (Articles)

Ziting Chen, Hui Xu

Open Journal of Business and Management Vol.13 No.6, October 16, 2025

DOI: 10.4236/ojbm.2025.136203 149 Downloads 1,365 Views Citations
The Role of Subscription Services in Building Long-Term Customer Loyalty (Articles)

Artur Tatevosian

American Journal of Industrial and Business Management Vol.15 No.11, October 31, 2025

DOI: 10.4236/ajibm.2025.1511084 117 Downloads 731 Views Citations
Effective Strategies Used by Trinidad and Tobago Financial Institution Leaders to Attract and Retain SMEs (Articles)

Billy Brian Seaman, Kim Critchlow

Open Journal of Business and Management Vol.13 No.3, May 14, 2025

DOI: 10.4236/ojbm.2025.133094 134 Downloads 798 Views Citations
Is E-Marketing the Future of Marketing Field (Articles)

Paulus H. A. Andreki, Rashad Yazdanifard

American Journal of Industrial and Business Management Vol.4 No.7, July 9, 2014

DOI: 10.4236/ajibm.2014.47040 10,932 Downloads 19,922 Views Citations
The Effect of Phenomenon in Social Media Marketing Activities (Articles)

Dilek Kiraz, Murat Basal

Open Journal of Business and Management Vol.12 No.2, March 21, 2024

DOI: 10.4236/ojbm.2024.122051 877 Downloads 4,074 Views Citations
Exploration and Innovation: Cultural Marketing for Jewelry Brands Research on Model Innovation (Articles)

Xueli Zhang, Yarou Li, Yixin Zhong, Shuai Wang

Advances in Journalism and Communication Vol.12 No.2, June 28, 2024

DOI: 10.4236/ajc.2024.122019 380 Downloads 3,038 Views Citations
Guerrilla Marketing—Innovative or Parasitic Marketing? (Articles)

Gerd Nufer

Modern Economy Vol.4 No.9A, August 15, 2013

DOI: 10.4236/me.2013.49A001 14,409 Downloads 27,338 Views Citations
This article belongs to the Special Issue on Marketing Management
A Study on the Performance of SMEs through Entrepreneurial Marketing Dimensions (Articles)

Iftekhar Mahfuz, Md. Mamun Habib, Shahedul Islam, Aidah Rasanat Islam, Irin Nahar Maghnolia Shara

Journal of Service Science and Management Vol.18 No.2, March 27, 2025

DOI: 10.4236/jssm.2025.182007 253 Downloads 2,206 Views Citations
Sovereign Marketing: A New Strategy of Marketing (Articles)

Gouher Ahmed

Theoretical Economics Letters Vol.7 No.5, August 18, 2017

DOI: 10.4236/tel.2017.75100 3,013 Downloads 10,232 Views Citations
This article belongs to the Special Issue on Economics and Management Strategies

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