Marketing Performance - Articles - Scientific Research Publishing

Cross-Border Bean Market Performance in Western Kenya and Eastern Uganda (Articles)

Lianda Wanyonyi Mauyo, Jonas N. Chianu, Bernard Kibet Nassiuma, Richard Onyango Musebe

Journal of Service Science and Management Vol.3 No.4, December 28, 2010

DOI: 10.4236/jssm.2010.34057 7,061 Downloads 12,707 Views Citations
A Conceptual Framework to Unmask the Relationship between Marketing Mix Strategies, Marketing Culture and Sales Performance of Ugandan Manufacturing Firms (Articles)

Mabel Birungi Komunda, Aihie Osarenkhoe, Daniella Fjellström, Justus Katusabe, Victor Nyongyera

Journal of Service Science and Management Vol.16 No.6, November 24, 2023

DOI: 10.4236/jssm.2023.166037 517 Downloads 2,644 Views Citations
Application of Entrepreneurial Marketing in Micro, Small and Medium Enterprise in Dhaulagiri, Nepal (Articles)

Shrijan Gyanwali, Chanchai Bunchapattanasakda

Open Journal of Business and Management Vol.7 No.2, April 8, 2019

DOI: 10.4236/ojbm.2019.72047 2,338 Downloads 4,944 Views Citations
Exploring the Influence of Entrepreneurial Marketing on Business Performance: Based on Spontaneous Order (Articles)

Svend Hollensen, Serveh Saeidi

American Journal of Industrial and Business Management Vol.13 No.10, October 30, 2023

DOI: 10.4236/ajibm.2023.1310060 483 Downloads 3,030 Views Citations
This article belongs to the Special Issue on Industrial Management and Innovation
Analysis of the Relationship between Organizational Performance, Marketing Orientation and Learning Orientation (Articles)

Gan-Unur Oyuntuguldur, Baljir Khishigtogtokh, Sereeter Erdenetuul

Open Journal of Business and Management Vol.13 No.3, May 14, 2025

DOI: 10.4236/ojbm.2025.133092 170 Downloads 910 Views Citations
Structure and Performance of the Retail Outlets of Honey in the Kingdom of Saudi Arabia (Articles)

Ahmed A. Al-Ghamdi, Abdu Zulail, Nuru Adgaba

Food and Nutrition Sciences Vol.5 No.13, July 9, 2014

DOI: 10.4236/fns.2014.513127 4,942 Downloads 7,203 Views Citations
The Impact of the Green Supply Chain Management on Environmental-Based Marketing Performance (Articles)

Suleiman A. Al Khattab, As’ad H. Abu-Rumman, Ma’n Mustafa Massad

Journal of Service Science and Management Vol.8 No.4, August 14, 2015

DOI: 10.4236/jssm.2015.84059 7,219 Downloads 11,648 Views Citations
The Moderating Effect of Strategic Planning on the Relationship between Marketing Strategy and Poultry Farming Cooperatives’ Performance in the Province of Gitega (Burundi) (Articles)

Didace Hatungimana, Patrick Rumeci, Thierry Bahizi

Open Journal of Business and Management Vol.10 No.5, September 7, 2022

DOI: 10.4236/ojbm.2022.105120 328 Downloads 1,481 Views Citations
Total Quality Management as a Tool for Marketing Performance Improvement: A Case of Oil and Gas Company in Iraq (Articles)

Ghada M. Ibrahim, Imtissal Bachir El Akkaoui, Mohammed Waleed Wahbi

Open Journal of Business and Management Vol.12 No.1, January 29, 2024

DOI: 10.4236/ojbm.2024.121025 428 Downloads 1,637 Views Citations
Innovation Strategies and Firm Performance: Evidence from Kenyan Manufacturing Firms (Articles)

Kamara Tejan Andrew Rollings, Dusingize Jean Paul, Mokete Ntahleng Idlert, Berté Zié Kalifa, Messangan Maynard, Ishaku Hanatu

Open Journal of Business and Management Vol.14 No.4, June 29, 2026

DOI: 10.4236/ojbm.2026.144096 16 Downloads 94 Views Citations
R&D-Marketing Integration and Performance—Evidence Provided by Agricultural Science and Technology Enterprises (Articles)

Qiong Yao, Meisi Xu, Hua Song, Wenfang Jiang, Yong Zhang

Journal of Service Science and Management Vol.7 No.1, February 7, 2014

DOI: 10.4236/jssm.2014.71003 15,185 Downloads 19,277 Views Citations
The Effect of Multi-Sensory Marketing on Non-Economic Performance of Ghana’s Restaurants (Articles)

Nanekum Isaac, Solomon Abekah Keelson, Elizabeth Boakye Yiadom

Open Access Library Journal Vol.10 No.6, June 16, 2023

DOI: 10.4236/oalib.1109655 277 Downloads 2,055 Views Citations
Is E-Marketing the Future of Marketing Field (Articles)

Paulus H. A. Andreki, Rashad Yazdanifard

American Journal of Industrial and Business Management Vol.4 No.7, July 9, 2014

DOI: 10.4236/ajibm.2014.47040 10,930 Downloads 19,903 Views Citations
The Effect of Phenomenon in Social Media Marketing Activities (Articles)

Dilek Kiraz, Murat Basal

Open Journal of Business and Management Vol.12 No.2, March 21, 2024

DOI: 10.4236/ojbm.2024.122051 875 Downloads 4,055 Views Citations
Exploration and Innovation: Cultural Marketing for Jewelry Brands Research on Model Innovation (Articles)

Xueli Zhang, Yarou Li, Yixin Zhong, Shuai Wang

Advances in Journalism and Communication Vol.12 No.2, June 28, 2024

DOI: 10.4236/ajc.2024.122019 378 Downloads 3,022 Views Citations
Guerrilla Marketing—Innovative or Parasitic Marketing? (Articles)

Gerd Nufer

Modern Economy Vol.4 No.9A, August 15, 2013

DOI: 10.4236/me.2013.49A001 14,406 Downloads 27,325 Views Citations
This article belongs to the Special Issue on Marketing Management
A Study on the Performance of SMEs through Entrepreneurial Marketing Dimensions (Articles)

Iftekhar Mahfuz, Md. Mamun Habib, Shahedul Islam, Aidah Rasanat Islam, Irin Nahar Maghnolia Shara

Journal of Service Science and Management Vol.18 No.2, March 27, 2025

DOI: 10.4236/jssm.2025.182007 252 Downloads 2,194 Views Citations
Re-Engineering Digital Marketing Strategy of Dairy Industries (Articles)

Erato M. Malisianou, Nikolaos T. Giannakopoulos, Damianos P. Sakas, Kanellos S. Toudas, Nikos Kanellos

Modern Economy Vol.15 No.2, February 29, 2024

DOI: 10.4236/me.2024.152009 627 Downloads 2,868 Views Citations
Sovereign Marketing: A New Strategy of Marketing (Articles)

Gouher Ahmed

Theoretical Economics Letters Vol.7 No.5, August 18, 2017

DOI: 10.4236/tel.2017.75100 3,013 Downloads 10,221 Views Citations
This article belongs to the Special Issue on Economics and Management Strategies
Education Marketing Research (Articles)

Xiaogang Yang

Theoretical Economics Letters Vol.6 No.5, October 21, 2016

DOI: 10.4236/tel.2016.65111 4,753 Downloads 13,808 Views Citations

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