Corporate culture plays a key role in the success of any organization, influencing not only the internal atmosphere but also the external perception of the company. It forms the basis on which relations between employees and management are built, determines the management style and approach to solving work tasks. The importance of creating and maintaining a healthy corporate culture cannot be overestimated, as it directly affects employee motivation, labor productivity and the overall success of the company. 

Corporate culture is always a priori unique for each company. This model of optimal interaction between all employees can take years to build, it all depends on the interest of the management. Its main task is to create a comfortable environment for result- orientation. A close-knit team of like-minded people, united by a common corporate culture, is able to show true professionalism and work miracles to achieve their goals.

In the digital economy, there are fundamentally new requirements for corporate culture institutions. The digital economy is not only a large-scale technological breakthrough, but also the corresponding creation of a new culture, values and behavioral norms. The target model of digital human capital competencies assumes the presence of cognitive skills (self-development, organization, management skills, achievement of results, solving non-standard tasks, adaptability), social and behavioral skills (communication, interpersonal skills, intercultural interaction) and digital skills (systems building, information management). The digitalization of the economy requires radical changes in both the personality and skills of the employee. The situation is aggravated by the fact that the new generation is constantly faced with emerging and disappearing professions, and technological innovations shorten the life span of any profession. 

The need to participate in the global digital economy requires training not only programmers and engineers, but also fundamentally new types of specialists. At the same time, the use of digital technologies will lead to a reduction in employment in many professions, and in the future even to their complete disappearance.