Advances of Immersive Entertainment Experience in Tourism
Liying Chen
(2024)
Advances of Immersive Entertainment Experience in Tourism: pp.
141-172.
7 Path of immersive entertainment experience empowering tourism
The following sections are included:
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7.1 People: Advancing the “New Consumption”
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7.1.1 Changes in consuming markets lay the foundation for the “New Consumption” era
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7.1.2 Changes in consumer attitudes determine the inherent logic of
“New Consumption”
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7.1.3 The experience-oriented shift in consumer behavior reflects
the characteristics of “New Consumption”
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7.1.4 Immersive entertainment experience as an innovative form
meeting the “New Demands”
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7.2 Scenescape: Building a “New Immersive Scene”
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7.2.1 Designing the dimension of scene values
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7.2.2 Scene production for existing space
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7.2.3 Restructuring scene narrative logic in the digital age
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7.3 Technology: Upgrading the “New Technology”
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7.3.1 Transformation and development of “New Technology” promoted by strategy of the times
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7.3.2 Immersive entertainment is the application scenario of “New Technology”
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7.3.3 “ABCD+5G” lays the technological foundation
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7.3.4 Immersive audiovisual and interactive technologies as core immersive technologies
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7.3.5 Immersive entertainment as an application scenario of “New Technologies” in tourism experiences
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7.4 Creation: Enriching the “New Content”
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7.4.1 Upgrading content creation to immersive spatial narrative and digital interactive narrative
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7.4.2 Joint creation of IP at home and abroad
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7.4.3 Customer co-creation of content
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7.4.4 IP incubation and derivative development
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7.5 Operation: Forming a “New Model”
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7.5.1 Integrated copyright operations
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7.5.2 Business formats derivatives
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7.5.3 Holistic model package output
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7.5.4 Brand cross-boundary cooperation