The Influence Mechanism of Internet Word-of-Mouth on Consumer Behavior: A Contrastive Study between Japan and China on Tablet Marketing
ZHANG Haibin
(2018)
The Influence Mechanism of Internet Word-of-Mouth on Consumer Behavior: A Contrastive Study between Japan and China on Tablet Marketing: pp.
114-118.
Chapter 7. Conclusion
The following sections are included:
-
1. Summary of Findings and Contribution
-
2. Implications
-
3. Limitations