The Influence Mechanism of Internet Word-of-Mouth on Consumer Behavior: A Contrastive Study between Japan and China on Tablet Marketing
ZHANG Haibin
(2018)
The Influence Mechanism of Internet Word-of-Mouth on Consumer Behavior: A Contrastive Study between Japan and China on Tablet Marketing: pp.
104-113.
Chapter 6. Results and Discussion
The following sections are included:
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1. Significant and Partial Significant Discussion
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2. Discussion on Coefficients
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2.1. Positive WOM Quantity
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2.2. Multimedia Expression
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2.3. Sub-Dimensions of Trust and Usefulness on Purchase
Intention
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2.4. Differences between Chinese and Japanese
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3. Other Discussion: Combination of Two Dimensions of Trust
and Purchase Intention