The Influence Mechanism of Internet Word-of-Mouth on Consumer Behavior: A Contrastive Study between Japan and China on Tablet Marketing
ZHANG Haibin
(2018)
The Influence Mechanism of Internet Word-of-Mouth on Consumer Behavior: A Contrastive Study between Japan and China on Tablet Marketing: pp.
87-103.
Chapter 5. Data Analysis
The following sections are included:
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1. Descriptive Statistics
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2. Reliability and Validity Test
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2.1. Reliability
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2.2. Validity
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3. Results of Hypothesis Test