The Influence Mechanism of Internet Word-of-Mouth on Consumer Behavior: A Contrastive Study between Japan and China on Tablet Marketing
ZHANG Haibin
(2018)
The Influence Mechanism of Internet Word-of-Mouth on Consumer Behavior: A Contrastive Study between Japan and China on Tablet Marketing: pp.
24-50.
Chapter 2. Literature Review
The following sections are included:
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1. Definitions of Word-of-Mouth and Internet Word-of-Mouth
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1.1. Traditional Word-of-Mouth
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1.2. Internet Word-of-Mouth
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1.3. Platform for Online Word-of-Mouth Communication
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1.4. New Features of eWOM
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2. History of WOM Research
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3. Theoretical Basis for WOM Research
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3.1. Elaboration Likelihood Model
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3.2. Attribution Theory
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3.3. Perceived Quality Theory
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3.4. Search Cost Theory
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4. Research about Impacts of Online Word-of-Mouth on
Consumer Purchasing Behaviors
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4.1. Information Acceptance Model
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4.2. Other Word-of-Mouth Communication Theory
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4.3. Studies of Culture
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5. Summary of Literature Review